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Leveraging the Power of the Internet www.sofieandreou.com Online Social Networking Thank you for the opportunity of speaking at your meeting! Ive gone.

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Presentation on theme: "Leveraging the Power of the Internet www.sofieandreou.com Online Social Networking Thank you for the opportunity of speaking at your meeting! Ive gone."— Presentation transcript:

1 Leveraging the Power of the Internet www.sofieandreou.com Online Social Networking Thank you for the opportunity of speaking at your meeting! Ive gone through the presentation and added the links and some notes, there is some powerful stuff here!! Contents.. What is Social Networking? (Slides 1 – 8) Survey Said! (Slides 9 – 13) Online Social Networking Best Practises. (Slides 13– 21) Thank you! (Slide 22)

2 Leveraging the Power of the Internet www.sofieandreou.com Social Networking One to one conversations are now seen by many. World of Mouth! Traditional corporate marketing messages replaced with human dialogues. Tracking targeted audience feedback is immediate. What is Social Networking The YouTube video from this slide was: http://www.youtube.com/watch?v=sIFYPQjYhv8http://www.youtube.com/watch?v=sIFYPQjYhv8

3 Leveraging the Power of the Internet www.sofieandreou.com Why Implement Social Media Increase your communications with an unprecedented ROI and Reach. Immediate membership feedback enables you to be faster to a target market with requested services! More personal & engaging communications! Expand your membership & involvement more efficiently. What is Social Networking The YouTube video from this slide was: http://www.youtube.com/user/Socialnomics09 http://www.youtube.com/user/Socialnomics09

4 Leveraging the Power of the Internet www.sofieandreou.com How to Implement Social Media Choose one online vehicle which you own as your home base or center point. (Like the center of a spiders web!) Make sure all your online vehicles follow fundamental online principles. fundamental Feed your home base & your target audience/viewers from the other online appropriate vehicles YouTube, Facebook, Twitter, LinkedIn, Delicious, Digg YouTubeFacebookTwitterLinkedInDelicious Digg What is Social Networking The YouTube video from this slide was: http://www.youtube.com/watch?v=aXCmyTh66Uw http://www.youtube.com/watch?v=aXCmyTh66Uw

5 Leveraging the Power of the Internet www.sofieandreou.com Fundamentally Speaking! The webs we weave! Website points to each of your Social Media pages, ie to your specific Social Media Profiles or Fan Pages or Group Pages Each individual Social Media pages point back to YOUR website.. Some of the Social Media pages feed each other! Put your links on everything! What is Social Networking

6 Leveraging the Power of the Internet www.sofieandreou.com Fundamentally Speaking! Planning 101 BEFORE YOU BEGIN.. determine the Purpose of each of your online pages, ie your Websites pages, Google listing (Google Local Business Center), and each of your Online Social Media Tools! Create your KEYWORD list, make sure you use them in your text, tags, categories, titles… Remember to link back to your website and to feed each other! Remember the 4 second rule! The online user has the attention span of a NAT, you have four seconds to catch their attention and achieve your purpose! What is Social Networking

7 Leveraging the Power of the Internet www.sofieandreou.com Fundamentally Speaking! Words of Wisdom (I hope) & Reference links… www.Facebook.com Originally used by students to update each other, now the 4 th Largest Country in the world as it relates to population! I suggest you create FAN/Business page for the public… have that Fan Button everywhere, encouraging people to become your Chambers FAN!.. This effort is for both member & public awareness & appealing to future members! Next, you could create Group for your members only, if you like, where you let them talk amongst themselves & faciliate your thought provoking leadership!! You have to start by creating a Facebook Profile Page, known as a Friends Page. Next determine whether your purpose would be fulfilled by a Fan/Businesss Page, or Group Page, or just maybe if your Friends Profile page is enough! (see the examples at the end..) Facebook Widgets can be added to help links online pages & you can feed your various Chamber Facebook Posts to your Chambers other Social Media sites. www.Twitter.com 140 characters only, sometimes called micro blogging, you can look at someones profile without having a Twitter account or Following them. If you want a tool which allows you to send out an immediate 140 character messages, this is the tool. Often used to update Websites via RRS Feeds, very popular in the younger crowd. Can drive fundraising, buzz for an upcoming event, or buzz during an event, emergency updates, announcing results… www.linkedIn.com LinkedIN is to Professionals what Facebook is to Friends. Excellent place to join Groups, (I found some very powerful marketing Groups.) You start by creating your CEO Profile, and then create your LinkedIN Chamber Group from that, again is dependent on your Purpose, you can make it a closed Group, or an open Group. The Advance Search on LinkedIn is very powerful, you can search of a human with a specific title, in a specific mile radius, of a postal code, and all the results are shown, with the degree of connection separation between you and who you already know who can introduce you! There are many Blog programs on the market. www.blogger.com, www.typepad.com, www.wordpress.comwww.blogger.comwww.typepad.comwww.wordpress.com Think of them as online interactive magazines. You can moderate the replies, so, only those your team approve go public onto your blog. I highly recommend that you moderate the comments to your Blogs posts! You can put Google Analytics on blogs to see which links are popular and which arent! I suggest you follow some Blogs before you start your own Blog, listen to their style, and determine your own! www.Youtube.com CREATE A YOUTUBE PLAN FOR YOUR CHAMBER!!!! I THINK ITS VERY IMPORTANT! Video is such a powerful and under utilized tool, keep them short and meaningful.. Video events, speaking engagements, chamber member testimonials! Determine your style! Create you own Chambers Channel on YouTube when you believe you are ready to post a video at least every two weeks! Repurpose these videos to your website, facebook, Blog… Getting Started.. Determine your Purpose What style are you comfortable with… is this going to be the CEO of your Chambers voice or the Chambers Voice? Who on your team will help you spin your Online Social Web! Which elements will you start with, give yourself some time to review what others are doing.. GOOD LUCK! What is Social Networking

8 Leveraging the Power of the Internet www.sofieandreou.com Dont forget to make sure your website is on the www.Peterborough.ca business directory! – VERY IMPORTANT!! www.Peterborough.ca YLM.ca hosts both the City of Peterborough and the Chambers Directory! New YLM.ca online Chamber & City Directories System coming April 2010! Only Better!

9 Leveraging the Power of the Internet www.sofieandreou.com Survey of 4000 businesses show Survey Said!

10 Leveraging the Power of the Internet www.sofieandreou.com Survey of 4000 businesses show Survey Said!

11 Leveraging the Power of the Internet www.sofieandreou.com Survey of 4000 businesses show Survey Said!

12 Leveraging the Power of the Internet www.sofieandreou.com Survey Said! Survey of 4000 businesses show

13 Leveraging the Power of the Internet www.sofieandreou.com Survey Said! Survey of 4000 businesses show

14 Leveraging the Power of the Internet www.sofieandreou.com www.sedonachamber.com Best Practises

15 Leveraging the Power of the Internet www.sofieandreou.com Facebook Business Page (Also known as a Fan Page) Encouraging Public Fans.. They have 1,729 fans. Allows you to communicate with Fans in various ways! Facebook Communications and polls. YouTube Channel Upload Videos for free, repurposes Them to their other online medias. YouTube is the second largest Search Engine, so, many view their Channel. There are reports on YouTube Letting you now your channel search analysis! Best Practises

16 Leveraging the Power of the Internet www.sofieandreou.com Personalized messages from the Thought Leader in Whitby, the CEO of their Chamber! Members Only Facebook Group Page Members apply and the Chamber Approves them. Increase communication ease with Members. Personalized Twitter Profile by the CEO of the Chamber! Increases Public & Membership Awareness. Best Practises

17 Leveraging the Power of the Internet www.sofieandreou.com LinkedIn Chamber Group. Helping the Community Network & stay informed! Enabling their members to add a feed from their Chambers frequently updated site, to their members own site! Best Practises Website points to their Social Media & all Social Media profiles or fan pages point back to their website..

18 Leveraging the Power of the Internet www.sofieandreou.com Facebook Business Page (Also known as a Fan Page) Encouraging Public Fans.. They have 288 fans. Allows you to communicate with Fans in various ways! Facebook Communications and polls. They automatically update Twitter! Website points to their Social Media & all Social Media profiles or fan pages point back to their website.. Some of the social media feed each other… the webs we weave! Twitter Profile by their Chamber! Increases Public & Membership Awareness. LinkedIn Chamber Group. Helping the Community Network & stay informed! www.portlandregion.com Best Practises

19 Leveraging the Power of the Internet www.sofieandreou.com Chamber Best Practises! Hamilton http://www.linkedin.com/groups?gid=1863292&trk=hb_side_g http://www.youtube.com/watch?v=Qp6NNvFMhM4 Bracknell Forest Chamber of Commerce http://twitter.com/InsideBracknell http://www.bracknellbusinessinsight.com/ www.twitter.com/whitbychamber www.twitter.com/guelphchamber Best Practises

20 Leveraging the Power of the Internet www.sofieandreou.com Excellent example of social networking usage.. Hes a little raw, so, be prepared! http://garyvaynerchuk.com/ Best Practises

21 Leveraging the Power of the Internet www.sofieandreou.com More excellent examples http://www.purbeckicecream.co.uk/history.htm http://www.sassyscoops.com/food/review-san-gelato-cafe/ http://www.gsgelato.com/ http://www.facebook.com/group.php?gid=187094518819#/pages/ICE-CREAM/27635931837?ref=search&sid=100000649291914.2295515455..1 http://www.facebook.com/pages/fishing/7314782906?ref=search&sid=100000649291914.1975517117..1 Best Practises

22 Thank you for the opportunity of presenting to you! Please contact me to chat further.. Id be delighted to help your companies with their strategy or deliver a How to Leverage the Power of the Internet & Online Marketing workshop to your team! Sofie Andreou & Associates sofie@ylm.ca www.sofieandreou.com


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