Presentation on theme: "GPRS Today, Tomorrow, & The Future disampaikan pada SEMINAR INTERNET MOBILE 2002 PELUANG BISNIS MELALUI INTERNET MOBILE Hotel Graha Santika, tgl 16 Januari."— Presentation transcript:
GPRS Today, Tomorrow, & The Future disampaikan pada SEMINAR INTERNET MOBILE 2002 PELUANG BISNIS MELALUI INTERNET MOBILE Hotel Graha Santika, tgl 16 Januari 2002
Technology: Evolution 2G to 3G Source: Ericsson Indonesia
Million Subscribers In Asia, Mobile Users Already Start Demanding Increased Functionality From the Service Provider, Representing Huge Revenue Opportunities CAGR : 278% CAGR : 96% CAGR : 279% CAGR : 271% CAGR : 89% Source: UMTS, Durlacher Research, March 2001
Growth of Telephone and Mobile Cellular Subscribers In year 2002, it is predicted that mobile cellular subscribers will be equal to telephone subscribers. Analysts believe that there are still 3,2 millions new market within year 2001-2002 Source : Annual Report PT. Telkom, CSFB, Internal Indosat 6,119,509 13,919,509 25,547,509 7,118,000 8,917,000 12,259,000 210,643 3,182,597
High growth and strong demand: Indonesias Cellular Phone Penetration Rate Source: Berbagai sumber
Cellular penetration per Area Source: Berbagai sumber
Mobile internet in Indonesia YearMobile Internet UserFixed Internet User 20012.000 200210.000 2003269.000 2004500.0004,1 juta 2005800.0006,5 juta 20061.200.00010 juta Source: Ovum
GPRS OVERVIEW GPRS refers to General Packet Radio Service. A packet based data technology that enables data to be transmitted at a higher speed. More consistent charging mechanism: paying only for the amount of data sent or received.
IM3 GPRS WAP Internet access by connecting your GPRS-enabled handset with some devices, such as: laptop, PDA, etc. The technology can support up to 115 kbps, actual speeds are equipment dependent (28 – 33 kbps).
Need to Educate Market Step 1 Create comfort with mobile usage Step 2 Demonstrate that mobile is capable of delivering non-voice services Step 3 Prove that higher data can be transferred at reasonable speeds over mobile Step 4 Generate desire for all multimedia service on the go
VALUE CHAIN SCENARIO Service/ProductRevenues E-commerce hosting, security, billing, marketing E-commerceHosting charges/commission Information/journalism, entertainment ContentPay per view/advertising Hosting of corporate web pages HostingHosting charges Internet services adjusted to mobile Wireless ISPService charges Regular Internet servicesISPInternet service charges Connectivity to InternetConnectivityAccess charges Wireless data transmissionBearer services Airtime tariffs
GPRS POTENTIAL BENEFIT Market ParticipantBenefits End-usersMobile high-speed Internet access. Service ProvidersNew sources of revenue with data traffic through existing GSM infrastructure; expansion to market. Inside the network equipment vendors Opportunities for existing equipment and development of new equipment, such as GGSN, SGSN and test equipment. Content ProviderNew Source of revenue, additional delivery channels, and create more customers Outside the network equipment vendors Opportunities to develop GPRS-enhanced handheld devices and appliances offering a range of capabilities.
Users Needs For GPRS WAP service: –A WAP-enabled GPRS handset –Service provisioning at SIM card For Internet via GPRS service: –A GPRS handset –A laptop or PDA –Data cable, Bluetooth or infra-red connection between the GPRS handset and PDA/laptop. –Service provisioning at SIM card
IM3 WAP PORTAL M3-Net (http://wap.indosat-m3.net) You will be able to get much information, such as: –Hotline news –Read and write e-mail –Leisure info (Horoscope & Cinema) –Financial info (Stock & Currency) –Other info (Weather & World Clock) –Links (Oto, Makindo, Yahoo!, AstagaWAP!, etc.)
GPRS USAGE Currently, the number of users of IM3 GPRS service is over than 1800 users (early November 2001) They come from major cities like Jakarta, Semarang, Surabaya and Batam. The number is increasing, following the IM3 coverage area development
GSM SIM Card 64 K Phone Book 250 Sim Tool Kit dengan M3 Access Bisa Internet melalui GPRS dan WAP
IM3 PRODUCT 2001 GSM BASIC :Call Conference Call Forwarding SMS Based:SMS Cross Operators M3 Access M3 Cool Box Voice Mail:Enhanced Voice & Fax Mail Unified Messaging WAP CSD:Mobile Internet (M3 WAP) WAP GPRS:Mobile Internet (M3 WAP) WEB:M3 Web Electronic Payment (e-reload dan ATM BCA) Package:Corporate Package (Bright Only)
Data Usage from M3 Access M3-Access dapat digunakan untuk mengakses informasi : - news - horoscope - foreign exchange - cinema - download ring tones & logos Total usage Sept-Nov 2001 more than 1,2 million hits Average usage per month 400,000 usage
M3 Portal (www.indosat-m3.net) Member aktif 5360 orang (1072 F, 4288 M) Profil member berdasar usia –15-20 : 13.4% –21-30 : 69% –31-50 : 27.5% Top pages: –IM3 Home : 13.67% –SMS online : 11.3% –IM3 Account ( login) : 6.23% –IM3 online : 5.36% Average hits per day : 96.199 (Dec2001)