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EZee Hotel Marketing is the newest offering from eZee Technosys Pvt. Ltd. that brings with it profound understanding of the factors that drive the hospitality.

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Presentation on theme: "EZee Hotel Marketing is the newest offering from eZee Technosys Pvt. Ltd. that brings with it profound understanding of the factors that drive the hospitality."— Presentation transcript:

1 eZee Hotel Marketing is the newest offering from eZee Technosys Pvt. Ltd. that brings with it profound understanding of the factors that drive the hospitality industry. Having a beautifully designed, well-maintained hotel with the best customer service and having a hotel that is always over-booked are worlds apart. What makes the two co-exist is the right kind of marketing of your property. So, lets take a glance with feel and comprehend the outline of - eZee Hotel Marketing. Today, marketing of your property has gone online and hotel Internet marketing needs to be the perfect mix of strategic search engine optimization, targeted pay-per-click marketing, and canalized affiliate marketing.

2 eZee Hotel marketing services has been used in more then 86 countries with support centers in 40 countries as on March eZee Hotel Marketing Worldwide - Services used - Support Centers - Headquarter

3 Hotel GDS Registration The Global Distribution System (GDS) is currently the gold standard in high level connectivity in the hospitality industry worldwide. It offers seamless connectivity with a vast and complex network of 500,000 plus travel agents and online travel portals across the world. GDS registration allows your property to hog the limelight in front of millions of potential customers. eZee Hotel Marketing offers you many benefits through its expertise in GDS registration and maintenance. What we offer you is control on your ROI. eZees GDS Registration service registers your propertys presence on the global hospitality map to generate increasing revenue and boost your bottom line.

4 Hotel IDS Registration No hotel today can afford to not be on the Internet Distribution System (IDS). eZee has an inherent expertise in IDS registration. As pioneers of the hospitality internet distribution system through the eZee because eZee understands the intricacies of marketing your hotel through the complex channels of the World Wide Web. While we guide your property to increasing revenues, we ensure you are never loaded with all the mundane stuff. eZees IDS services will ensure that these USPs are highlighted in the best possible manner. With eZee, IDS Registration and maintenance will definitely be EASY for you! Hotel Expedia Travelocity Agoda Wotif Checkin BookIt Vianet

5 Hotel Website SEO Search Engine Optimization in itself is a highly complex process, but when it comes to hotel SEO, things become even more complicated. The online hospitality and hotel segment is an intricate web and maneuvering through the channels is a tough task. This is where eZee steps in with its years of experience and understanding of internet marketing. 1.Web Site Review & SEO judgment 2.Keyword Research and Analysis 3.Backlink Analysis Reporting 4.SEO Copywriting 5.Landing Page Optimization 6.Search Engine Ranking Reports We understand that each hotel has its own unique target market and we concentrate our focus on ensuring that your website ranks at the top in searches for this market. We do not guarantee instant results, but once our results start showing, they will stay there for a long time. eZee Hotel SEO includes…

6 Hotels Paid Search Marketing Paid search marketing (PPC) is the other side of the internet marketing coin; just as organic SEO can get you to the top of search engine rankings, targeted PPC can increase the reputation and visibility of your websites in your target markets and bring in massive conversions in the form of bookings and room occupancy. eZees expert PPC marketers have years of experience and hundreds of successful PPC campaigns under their belts; so whenever they start on your PPC campaign, you can take it for granted that you will be getting 100% ROI. At eZee, our PPC market experts do not just bank on their experience and laurels, they also strive to constantly upgrade and update their skills with the new techniques that come into the market. This gives you that competitive edge to pt you above the rat race. With eZee Paid Search Marketing, your property becomes a hot one!

7 Linking Strategies Having the right linking strategy for your hotel website is more or less indispensable. Your hotel website is more than just your web presence; it is the gateway through which visitors will find your website; it is the driver of your occupancy rates. At eZee we understand this fact. So we have honed our linking strategy skills to the sharpest possible edge and now apply this edge to creating winning Linking Strategies for your hotel website. We understand the hospitality business like none other and know every website, hospitality industry and business directory out there where having your website link is important. This targeted and focused linking approach from eZee have worked every time for hundreds of websites, and we can guarantee that with the right linking strategy from eZee, the importance and visibility of your hotel website will zoom in a very short time.

8 Marketing & Online Promotions Every business has to be marketed in the right markets and the hotel business is no exception. When we talk of online marketing, the focus is invariably on concentrated marketing and online promotions through strategically placed advertisements. We would suggest e-newsletter campaigns that reach out to your customers on a regular basis and keep them updated about developments with your property. Each of our online promotions and campaigns are proven ROI generators and we guarantee that your hotel will see the benefits of each focused effort. eZee has developed a specialized marketing and online promotion system that is tailor-made for the hospitality and hotel industry. We have used our years of experience and understanding of the hospitality markets to create an marketing platform that is perhaps the most effective one around.

9 Social Media Marketing Social media is undoubtedly the current big thing in online marketing and no website can afford to stay out of it. As a hotel owner with a website, you must have a presence on all the major social media sites out there. However, having a presence is not enough; social media marketing is about much more than just creating a profile. At eZee Hotel Marketing, we have studied the intricacies of social media marketing at its deepest and understand what it takes to get to the right audience in the multitude of social media sites that abound on the Internet. With social media marketing from eZee, your property will soon be the centre of the social media world and you will be enjoying peak occupancy regardless of the season.

10 Hotel Reputation Management Having a clean reputation is as important online as it is offline, but managing the same on the Internet is not as easy as it might be in real life. A few negative comments on some obscure website by some unknown competitor and the online reputation of your hotel website is tarnished. It would take months of hard work to restore that. Reputation Management by eZee is more than just keeping your website safe from negative comments; it involves continuous monitoring of the Internet and the thousands of websites out there that might have a potential impact on the standing of your website. Our Reputation Management specialists can create a reputation for your hotel or restore a spoiled reputation with equal ease. Depending on the service you require, they have the ability to spread a positive word about your property across the online domain or clear out bad reviews and comments about it posted anywhere.

11 Research & Analysis Working on the Internet to spread word about your hotel website requires lots of research and analysis and eZee Hotel Marketing has the perfect combination of Internet research experts to take care of this task. Soon as we take up the project of getting your website optimized for the Internet, our hotel Internet marketing experts start researching on the best methods of reaching out to your target audience through your website. eZee also gives you precise Web Analytics Consultation for perfect tracking of every lead generated for your hotel through your website or elsewhere. Lead Management is something that we do with the highest possible level of accuracy and finesse so that you are clear at all times about the ROI that your property is generating and the profits you are earning by undertaking Internet marketing via your hotel website.

12 Other hospitality Products & Services eZee FrontDesk Hotel Management Software eZee BurrP! Restaurant & Bar POS Software eZee Reservation Web based Reservation Engine eZee Centrix Channel Management System eZee Web Solutions Hotel & Restaurant Website design eZee Foodie Online Food Ordering System

13 D-113, ITC, Majuragate, Surat, India. Support Phone: Web: Corporate Headquarter eZee Technosys Pvt. Ltd. Worldwide eZee Sales & Support Centers Australia Bahrain Belgium Bhutan Brunei Cambodia Canada Costa Rica Egypt Ghana Iceland Indonesia Italy Kenya Kuwait Lebanon Malawi Malaysia Mauritius Mexico Syria Tanzania Thailand UAE United Kingdom United States Vietnam Zambia Zimbabwe New Zealand Nigeria Oman Panama Philippines Qatar Russia Rwanda Saudi Arabia Singapore

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