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Marlon Cheung 2 nd December, 2013. AppleLink was the name of both Apple Computer's online service for its dealers, third party developers, and users,

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Presentation on theme: "Marlon Cheung 2 nd December, 2013. AppleLink was the name of both Apple Computer's online service for its dealers, third party developers, and users,"— Presentation transcript:

1 Marlon Cheung 2 nd December, 2013

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4 AppleLink was the name of both Apple Computer's online service for its dealers, third party developers, and users, and the client software used to access it. Prior to the commercialization of the Internet, AppleLink was a popular service for Mac and Apple IIGS users. The service was offered from about 1986 to 1994 to various groups, before being superseded by their short-lived eWorld and finally today's multiple Apple websites. My AppleLink developers ID: D4447

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6 A bulletin board system, or BBS, is a computer system running software that allows users to connect and log into the system using a terminal program. Once logged in, a user can perform functions such as uploading and downloading software and data, reading news and bulletins, and exchanging messages with other users, either through , public message boards, and sometimes via direct chatting. Many BBSes also offer on-line games, in which users can compete with each other, and BBSes with multiple phone lines often provide chat rooms, allowing users to interact with each other.computer system running software that allows users to connect and log into the system using a terminal program. Once logged in, a user can perform functions such as uploading and downloading software and data, reading news and bulletins, and exchanging messages with other users, either through , public message boards, and sometimes via direct chatting. Many BBSes also offer on-line games, in which users can compete with each other, and BBSes with multiple phone lines often provide chat rooms, allowing users to interact with each other. Originally BBSes were accessed only over a phone line using a modem, but by the early 1990s some BBSes allowed access via a Telnet, packet switched network, or packet radio connection.phone line using a modem, but by the early 1990s some BBSes allowed access via a Telnet, packet switched network, or packet radio connection. Ward Christensen coined the term "bulletin board system" as a reference to the traditional cork- and-pin bulletin board often found in entrances of supermarkets, schools, libraries or other public areas where people can post messages, advertisements, or community news. By "computerizing" this method of communications, the name of the first BBS system was born: CBBS - Computerized Bulletin Board System. During their heyday from the late 1970s to the mid-1990s, most BBSes were run as a hobby free of charge by the system operator (or "sysop"), while other BBSes charged their users a subscription fee for access, or were operated by a business as a means of supporting their customers. Bulletin board systems were in many ways a precursor to the modern form of the World Wide Web, social network services and other aspects of the Internet.

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8 A Chronological List of the Definition of 'Entrepreneur' 1734: Richard Cantillon: Entrepreneurs are non-fixed income earners who pay known costs of production but earn uncertain incomes. 1803: Jean-Baptiste Say: An entrepreneur is an economic agent who unites all means of production- land of one, the labour of another and the capital of yet another and thus produces a product. By selling the product in the market he pays rent of land, wages to labour, interest on capital and what remains is his profit. He shifts economic resources out of an area of lower and into an area of higher productivity and greater yield. 1934: Schumpeter: Entrepreneurs are innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services. 1961: David McClelland: An entrepreneur is a person with a high need for achievement. He is energetic and a moderate risk taker. 1964:Peter Drucker: An entrepreneur searches for change, responds to it and exploits opportunities. Innovation is a specific tool of an entrepreneur hence an effective entrepreneur converts a source into a resource. 1971: Kilby: Emphasizes the role of an imitator entrepreneur who does not innovate but imitates technologies innovated by others. Are very important in developing economies. 1975: Albert Shapero: Entrepreneurs take initiative, accept risk of failure and have an internal locus of control. 2013: Ronald May: An Entrepreneur is someone who commercializes his or her innovation.

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12 The company's initial product amounted to a screensaver that displayed news and other information, delivered live over the Internet. The PointCast Network used push technology, which was a hot concept at the time, and received enormous press coverage when it launched in beta form on February 13, The product did not perform as well as expected, in part because its traffic burdened corporate networks with excessive bandwidth use, and was banned in many places. It demanded more bandwidth than the home dial-up Internet connections of the day could provide, and people objected to the large number of advertisements that were pushed over the service as well.

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14 First Portal in China & Asia: china.com

15 Internet Advertising Network JV

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17 Ammirati Puris Lintas: 1990 sold to Interpublic Group, 1994; merged with Lintas Worldwide and renamed Ammirati Puris Lintas, 1996; APL merged with Lowe Group to form Lowe Lintas & Partners Worldwide, 1999; dropped the name Lintas to become Lowe & Partners, 2001, was the 6 th biggest advertising group in the world. APL Digital is the digital arm of APL. APL Digital Asia, 2002 MBO.

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20 CHINA - Guangzhou - Mail Order - Direct Mailing (DM) - e-Commerce

21 CHINA - Guangdong -

22 CHINA

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24 Smartphone Tablet PC/Mac Smart TV TEXT Picture Photo Audio Music Video Web Ads. Streaming IPTV Apps Games e-com e-payment Logistic Browser Portal Searching Video Site Social Network Apps e-com Games Movies Ads

25 Smartphone Tablet PC/Mac Smart TV Smartphone Tablet PC/Mac Smart TV Web Ads. Streaming IPTV Apps Games e-com e-payment Logistic Web Ads. Streaming IPTV Apps Games e-com e-payment Logistic Browser Portal Searching Video Site Social Network Apps e-com Games Movies Ads Browser Portal Searching Video Site Social Network Apps e-com Games Movies Ads TEXT Picture Photo Audio Music Video TEXT Picture Photo Audio Music Video

26 Smartphone Tablet PC/Mac Smart TV Smartphone Tablet PC/Mac Smart TV Web Ads. Streaming IPTV Apps Games e-com e-payment Logistic Web Ads. Streaming IPTV Apps Games e-com e-payment Logistic Browser Portal Searching Video Site Social Network Apps e-com Games Movies Ads Browser Portal Searching Video Site Social Network Apps e-com Games Movies Ads TEXT Picture Photo Audio Music Video TEXT Picture Photo Audio Music Video

27 End-Users Terminals End-Users Terminals Platforms Infrastructures Platforms Infrastructures Ideas Innovations Products Services Technologies Ideas Innovations Products Services Technologies Formats Presentation Formats Presentation

28 End-Users Terminals End-Users Terminals Platforms Infrastructures Platforms Infrastructures Ideas Innovations Products Services Technologies Ideas Innovations Products Services Technologies Formats Presentation Formats Presentation

29 New Model : Integrated Mobile Communities … O2O shop Community e-Shop Community Music & Entertainments Community TV & Movies Community Culture & Special Interests Community

30 New Model : Integrated Mobile Communities … O2O shop Community e-Shop Community Music & Entertainments Community TV & Movies Community Culture & Special Interests Community

31 New Model : Integrated Mobile Communities … O2O shop Community e-Shop Community Music & Entertainments Community TV & Movies Community Culture & Special Interests Community

32 New Model : Integrated Mobile Communities … O2O shop Community e-Shop Community Music & Entertainments Community TV & Movies Community Culture & Special Interests Community Mobile Devices Users Community (Personal: Music, Videos, Photos)

33 New Model : Integrated Mobile Communities … O2O shop Community e-Shop Community Music & Entertainments Community TV & Movies Community Culture & Special Interests Community Mobile Devices Users Community (Personal: Music, Videos, Photos)

34 New Model : Integrated Mobile Communities … O2O shop Community e-Shop Community Music & Entertainments Community TV & Movies Community Culture & Special Interests Community Mobile Devices Users Community (Personal: Music, Videos, Photos) Integrated Mobile Communities (IMC)

35 New Model : Integrated Mobile Communities … SNS Era Represented by: FaceBook Twitter Sino WeiBo Tencent WeChat Renren Youtube Youku

36 New Model : Integrated Mobile Communities … SNS Era Represented by: FaceBook Twitter Sino WeiBo Tencent WeChat Renren Youtube Youku IMC Era

37 New Model : Integrated Mobile Communities … SNS Era Represented by: FaceBook Twitter Sino WeiBo Tencent WeChat Renren Youtube Youku IMC Era IMC

38 New Model : Integrated Mobile Communities …


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