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® EVALUATION COPY. Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional.

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Presentation on theme: "® EVALUATION COPY. Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional."— Presentation transcript:

1 ® EVALUATION COPY

2 Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional interviewers during the two week period March 12 th to 26 th, 2012 On campus, one-on-one intercepts conducted by professional interviewers during the two week period March 12 th to 26 th, ,200 Four Year full-time undergrads (Representative sample, 100 campuses stratified by Enrollment, Type, Location (Census Region/Division) 1,200 Four Year full-time undergrads (Representative sample, 100 campuses stratified by Enrollment, Type, Location (Census Region/Division) Margin of error +/- 2.4% Margin of error +/- 2.4% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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4 Compared to last year, increases are seen for monthly discretionary spending, annual personal earnings and the amount of money students receive from home Monthly discretionary spending: $225 (+15%) Monthly discretionary spending: $225 (+15%) Annual personal earnings: $4,809 (+15%) Annual personal earnings: $4,809 (+15%) 54% get money from home averaging $315 monthly (+19%) 54% get money from home averaging $315 monthly (+19%) 9% are employed full-time and 46% are employed part-time and 6% have an internship during the school year 9% are employed full-time and 46% are employed part-time and 6% have an internship during the school year Average age: 20.7 Average age: 20.7 Family HH income: $88,671 Family HH income: $88,671 Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

5 Business, followed by Engineering, Health Professions, Biology, Education and Psychology continue to be the most common majors Business, followed by Engineering, Health Professions, Biology, Education and Psychology continue to be the most common majors Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

6 Media Habits: Less than half the time spent watching television is spent watching with a TV set (40%, down from 45% last year) and 56% are at least Somewhat interested in watching television exclusively online Less than half the time spent watching television is spent watching with a TV set (40%, down from 45% last year) and 56% are at least Somewhat interested in watching television exclusively online Comedy Central, ABC, ESPN, FOX and MTV are students favorite networks (Family Guy, How I Met Your Mother, Jersey Shore, The Big Bang Theory, Walking Dead and ESPN SportsCenter are the most watched programs) Comedy Central, ABC, ESPN, FOX and MTV are students favorite networks (Family Guy, How I Met Your Mother, Jersey Shore, The Big Bang Theory, Walking Dead and ESPN SportsCenter are the most watched programs) Cosmo, People, SI Vogue and ESPN The Magazine are students best read titles Cosmo, People, SI Vogue and ESPN The Magazine are students best read titles 41% (43% last year) read the print edition of a national newspaper while online readership is 36% (41% last year) 41% (43% last year) read the print edition of a national newspaper while online readership is 36% (41% last year) 54%, (compared to 61% last year) read at least 1 of the last 5 issues of their campus newspaper. 30% of those students with an online edition of their campus newspaper have read the online edition in the past month. 54%, (compared to 61% last year) read at least 1 of the last 5 issues of their campus newspaper. 30% of those students with an online edition of their campus newspaper have read the online edition in the past month. Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

7 The Impact of Technology: 95% own a mobile phone. 64% (up from 54%) of owners own a Smartphone 95% own a mobile phone. 64% (up from 54%) of owners own a Smartphone 27%, up from 16% last year own an iPhone). 28% plan to purchase a new mobile and 43% of these plan to purchase an iPhone 27%, up from 16% last year own an iPhone). 28% plan to purchase a new mobile and 43% of these plan to purchase an iPhone 96% own a computer (88% a laptop, 19% a desktop, 10% a tablet and 4% a netbook) 96% own a computer (88% a laptop, 19% a desktop, 10% a tablet and 4% a netbook) Among computer owners 85% use a laptop most often Among computer owners 85% use a laptop most often More students use an Apple computer than any other brand More students use an Apple computer than any other brand 11% (including 15% of Juniors) plan to buy a new computer in the next 12 months 11% (including 15% of Juniors) plan to buy a new computer in the next 12 months 53% of the computers students plan to buy (desktops, laptops and tablets) are Apple Facebook. 53% of the computers students plan to buy (desktops, laptops and tablets) are Apple Facebook. Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

8 Attitudes & Behavior: 44% of textbook spending is New, 40% Used, 11% Rented and 4% eTextbooks During Summer Break, 35% went on a trip (53% went or stayed home, 35% worked) Apple iPhones, Facebook, Apple iPads, Texting and Drinking beer top the list of Whats In On Campus 69% believe it is important to pursue alternative energy resources 56% (57% last year) report the economy has had a negative impact on my family U.S. economy (32%), Cost of education (30%) and Health care (28%) are the Top 3 Issues Facing The U.S. 83% are aware of The Occupy Movement and 35% agree with the objectives of the movement Among the 87% who plan to vote in the Presidential election, nearly 6 times as many report a preference for President Obama than Gov. Romney Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

9 Students As Consumers: 82% report Once I find a brand I like, I dont try new ones and more than four in ten (42%) report I like to buy the newest/latest version of a product Fewer than a third of students (31%) agree with the statement If I were purchasing a new vehicle, I would purchase a Chrysler, Ford or General Motors vehicle In a typical month at school 34% make a purchase at an off campus bookstore, 44% at an on campus bookstore, 70% at an off campus convenience store, 54% in a department store, 81% at a fast food restaurant and 71% at a gas station 27% have a credit card in their own name (18% VISA, 8% MasterCard, 3% Discover and 2% American Express). Chase issues 19% of all students VISA and MasterCards, Back of America 17% and Wells Fargo 15% When asked what they expect to be doing immediately following graduation, 50% expect to be employed full-time following graduation (only 2% expect to be unemployed) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

10 FOX has surpassed CBS and now dominates the programs student watch most often FOX has surpassed CBS and now dominates the programs student watch most often By a somewhat smaller margin, Family Guy remains the program students watch most often By a somewhat smaller margin, Family Guy remains the program students watch most often Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

11 Less than half (40%) of the time spent watching television is spent watching with a traditional TV set Less than half (40%) of the time spent watching television is spent watching with a traditional TV set Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

12 58% of the time students spend watching TV is spent offline (66% among users) 58% of the time students spend watching TV is spent offline (66% among users) More than half (56%) are at least Somewhat interested in watching TV exclusively online More than half (56%) are at least Somewhat interested in watching TV exclusively online Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

13 Comedy Central, ABC, ESPN, FOX and MTV continue to be students favorite television networks Comedy Central, ABC, ESPN, FOX and MTV continue to be students favorite television networks For some television networks, significant gender differences are seen For some television networks, significant gender differences are seen Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

14 Student readership of the online edition of a national newspaper is somewhat less than that of the print edition Student readership of the online edition of a national newspaper is somewhat less than that of the print edition Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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16 While somewhat more report reading the print edition, somewhat more report a preference for the online edition While somewhat more report reading the print edition, somewhat more report a preference for the online edition One in ten prefer to read the online edition with a mobile device One in ten prefer to read the online edition with a mobile device Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

17 54% (compared to 61% last year and 64% two years ago) read at least 1 of the last 5 issues of the print edition 54% (compared to 61% last year and 64% two years ago) read at least 1 of the last 5 issues of the print edition Readership is highest among Juniors at 60% and somewhat higher among females (55%) than males (52%) Readership is highest among Juniors at 60% and somewhat higher among females (55%) than males (52%) Readers spend an average 18 minutes reading a typical issue Readers spend an average 18 minutes reading a typical issue Most readers (57%) read their campus newspaper for Local campus news Most readers (57%) read their campus newspaper for Local campus news Half prefer the print to online edition and among those with an online edition, 30% read the online edition in the past month Half prefer the print to online edition and among those with an online edition, 30% read the online edition in the past month Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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19 96% of students own a computer 96% of students own a computer 88% own a laptop 88% own a laptop 19% own a desktop 19% own a desktop 10% own a tablet 10% own a tablet 4% own a netbook 4% own a netbook Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

20 Nearly nine in ten (85%) computer owners use a laptop most often while about one in ten (9%) use a desktop most often Nearly nine in ten (85%) computer owners use a laptop most often while about one in ten (9%) use a desktop most often Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

21 Three in ten (30%) use an Apple computer most often Three in ten (30%) use an Apple computer most often About one in five (19%) use a Dell most often and about one in six (16%) use an HP most often About one in five (19%) use a Dell most often and about one in six (16%) use an HP most often Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

22 67% of all student owned laptop computers used most often are Apple (30%), Dell (20%) or HP (17%) 67% of all student owned laptop computers used most often are Apple (30%), Dell (20%) or HP (17%) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

23 61% of all student owned desktop computers used most often are Dell (31%) HP (20%) or Apple (10%) 61% of all student owned desktop computers used most often are Dell (31%) HP (20%) or Apple (10%) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

24 58% of all student owned tablet computers are Apple 58% of all student owned tablet computers are Apple Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

25 41% of all netbooks used most often are Acer (26%) or Apple (15%) 41% of all netbooks used most often are Acer (26%) or Apple (15%) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

26 The economy appears to continue to have little impact on student plans to purchase a new computer The economy appears to continue to have little impact on student plans to purchase a new computer Virtually as many plan to purchase a tablet as plan to purchase a desktop Virtually as many plan to purchase a tablet as plan to purchase a desktop Interest in netbooks continues to decline Interest in netbooks continues to decline 11% (13% last year) plan to purchase a new computer in the next 12 months (19% Dont know) 11% (13% last year) plan to purchase a new computer in the next 12 months (19% Dont know) 77% of purchase intenders plan to purchase a laptop 77% of purchase intenders plan to purchase a laptop 13% of purchase intenders plan to purchase a tablet 13% of purchase intenders plan to purchase a tablet 14% of purchase intenders plan to purchase a desktop 14% of purchase intenders plan to purchase a desktop 3% of purchase intenders plan to purchase a netbook 3% of purchase intenders plan to purchase a netbook Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

27 77% of the 11% who plan to purchase a new computer in the next 12 months plan to purchase a laptop 77% of the 11% who plan to purchase a new computer in the next 12 months plan to purchase a laptop Half of laptop purchase intenders (49%) plan to purchase an Apple laptop Half of laptop purchase intenders (49%) plan to purchase an Apple laptop Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

28 13% of the 11% who plan to purchase a new computer in the next 12 months plan to purchase a tablet computer 13% of the 11% who plan to purchase a new computer in the next 12 months plan to purchase a tablet computer About three in four tablet purchase intenders (76%) plan to purchase an Apple About three in four tablet purchase intenders (76%) plan to purchase an Apple Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

29 14% of the 10% who plan to purchase a new computer in the next 12 months plan to purchase a desktop 14% of the 10% who plan to purchase a new computer in the next 12 months plan to purchase a desktop Among these desktop purchase intenders, 22% plan to purchase an Apple, 6% HP and 6% Dell Among these desktop purchase intenders, 22% plan to purchase an Apple, 6% HP and 6% Dell Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

30 Three in ten (30%) have illegally downloaded music since the start of the Spring 2012 semester Three in ten (30%) have illegally downloaded music since the start of the Spring 2012 semester Females (32%) are somewhat more likely to report downloading unlicensed music than males (28%) Females (32%) are somewhat more likely to report downloading unlicensed music than males (28%) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

31 One in five (20%) report downloading unlicensed movies at least once since the start of the Spring 2012 semester One in five (20%) report downloading unlicensed movies at least once since the start of the Spring 2012 semester Freshmen are most likely (45%) and Seniors (11%) are least likely to report the practice Freshmen are most likely (45%) and Seniors (11%) are least likely to report the practice Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

32 Most commonly visited sites: Facebook Facebook Zinch Zinch Google Google Amazon Amazon Yahoo Yahoo Craigs List Craigs List Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

33 At least one in seven report participating in one or more of the following; Academic group/club Academic group/club Gave blood Gave blood Volunteer group Volunteer group Intramural sports Intramural sports Fraternity/sorority Fraternity/sorority Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

34 The five most commonly reported past weeks activities include; 1.Sent text 2.Logged onto a social network 3.Ate fast food off campus 4.Drank bottled water 5.Used a mobile phone to take/send a photo Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

35 62% read 1 or more books not required for class in a typical month including 66% of females. Among this 62%, students read an average of 2 books monthly 62% read 1 or more books not required for class in a typical month including 66% of females. Among this 62%, students read an average of 2 books monthly 33% of students buy 1 or more books not required for class including 38% of females. Among this 33%, students buy an average of 1.9 books monthly (represents 5 million books monthly) 33% of students buy 1 or more books not required for class including 38% of females. Among this 33%, students buy an average of 1.9 books monthly (represents 5 million books monthly) 45% of these 5 million books are purchased at an off campus bookstore (Barnes & Noble, etc.) and 42% are purchased online (Amazon, Apple, etc.) 45% of these 5 million books are purchased at an off campus bookstore (Barnes & Noble, etc.) and 42% are purchased online (Amazon, Apple, etc.) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

36 51% more students went/stayed home for Spring Break as went on a trip (53% compared to 35%) 51% more students went/stayed home for Spring Break as went on a trip (53% compared to 35%) 18% worked at a job at home during Spring Break 18% worked at a job at home during Spring Break Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

37 About two in three students (65%) went/stayed home for Winter Break About two in three students (65%) went/stayed home for Winter Break About three in ten (28%) worked at a job at home About three in ten (28%) worked at a job at home One in four (25%) researched books for class One in four (25%) researched books for class Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

38 Technology related activities and drinking continue to top the list of Whats IN Technology related activities and drinking continue to top the list of Whats IN Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

39 TV shows IN on campus correlate with the programs watched most often TV shows IN on campus correlate with the programs watched most often Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

40 Students place virtually equal importance on a Happy marriage as a Satisfying career as the highest rated indicator of success Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

41 One in four believe they will need more than four years to complete their undergraduate degree (somewhat less among students attending Private schools) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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47 The Top 3 issues facing the U.S. are; 1.U.S. economy 2.Cost of education 3.Health care Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

48 The largest share of students (45%) at least Somewhat agree with this statement The largest share of students (45%) at least Somewhat agree with this statement The next largest group (41%) are ambivalent The next largest group (41%) are ambivalent About one in seven students (14%) disagree with this statement About one in seven students (14%) disagree with this statement Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

49 Among the 83% aware of The Occupy Movement: 35% agree with the movements objective 35% agree with the movements objective 5% have participated on a Occupy Movement demonstration on their campus and 7% at a location other than their campus 5% have participated on a Occupy Movement demonstration on their campus and 7% at a location other than their campus 16% would consider participating in an Occupy Movement demonstration of 5% plan to participate in an Occupy Movement demonstration Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

50 Nearly four times as many (47%) approve of President Obamas performance as approve of Congress performance (13%) 47%, up from Fall 2011s 38%, approve of President Obamas performance 47%, up from Fall 2011s 38%, approve of President Obamas performance 13%, similar to Fall 2011s 14%, down approve of Congress performance 13%, similar to Fall 2011s 14%, down approve of Congress performance Most (42%) are Democrats and most (31%) describe themselves as Middle of the road Most (42%) are Democrats and most (31%) describe themselves as Middle of the road Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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53 72% compare prices online before they purchase a textbook (exclusive of the 19% of students reporting that their financial aid package requires them to buy their textbooks from a specific source ) 72% compare prices online before they purchase a textbook (exclusive of the 19% of students reporting that their financial aid package requires them to buy their textbooks from a specific source ) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

54 Students report purchasing an average of 77% of their required textbooks Students report purchasing an average of 77% of their required textbooks Nearly six in ten (58%, compared to 57% last year) report purchasing 100% of their required textbooks Nearly six in ten (58%, compared to 57% last year) report purchasing 100% of their required textbooks Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

55 The Top 3 reasons for not purchasing 100% of required textbooks are: 1.Shared the book with someone else 2.Professor doesnt use the book 3.Cant afford the cost of a new book Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

56 The incidence of Selling back textbooks at the end of the semester is unchanged as is the rationale for not selling back The incidence of Selling back textbooks at the end of the semester is unchanged as is the rationale for not selling back 73% (72% last year) sell their textbooks at the end of the semester 73% (72% last year) sell their textbooks at the end of the semester 61% sell back to the on campus bookstore, 41% another students, 25% to a friend/relative, 22% to an off campus bookstore and 19% to an online bookstore 61% sell back to the on campus bookstore, 41% another students, 25% to a friend/relative, 22% to an off campus bookstore and 19% to an online bookstore I keep all my books (40%), Not convenient (36%), Buyback prices are too low (33%), and I pass them along to friends/relatives (21%) are the most common reasons students dont sell their textbooks I keep all my books (40%), Not convenient (36%), Buyback prices are too low (33%), and I pass them along to friends/relatives (21%) are the most common reasons students dont sell their textbooks Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

57 About one in three (32%) purchased most of their textbooks off the shelf from their on campus bookstore Another one in five (20%) purchased most of their textbooks online from an online seller other than their on campus bookstore 42% (down from 56% last year) purchased or rented most of their textbooks from their on campus bookstore Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

58 Similar to last year, among students who purchased or rented textbooks, 60% were purchased offline and 40% were purchased online Similar to last year, among students who purchased or rented textbooks, 60% were purchased offline and 40% were purchased online Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

59 Compared to 2008, the average student purchased: 23% fewer new printed textbooks 23% fewer new printed textbooks 4% fewer used printed textbooks 4% fewer used printed textbooks 12% fewer printed textbooks (new and used) 12% fewer printed textbooks (new and used) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

60 During the Spring 2012 semester students purchased or rented an average of 5.5 textbooks (+15% compared to 4.8 last year) During the Spring 2012 semester students purchased or rented an average of 5.5 textbooks (+15% compared to 4.8 last year) 45% of those textbooks were purchased used, 312% purchased new, 15% were rented and the remaining 4% were purchased eTextbooks 45% of those textbooks were purchased used, 312% purchased new, 15% were rented and the remaining 4% were purchased eTextbooks Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

61 Students are most likely to report purchasing or renting a combination of textbook formats (purchase or rent, new or used, print or eTextbook) Students are most likely to report purchasing or renting a combination of textbook formats (purchase or rent, new or used, print or eTextbook) Small numbers of students report purchasing or renting a single format exclusively Small numbers of students report purchasing or renting a single format exclusively Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

62 During the Spring 2012 semester, spending for purchased, printed textbooks continued to decline due to; Decline in the number of units purchased Decline in the number of units purchased Purchases from less expensive channels Purchases from less expensive channels Impact of rentals (print) and to a lesser extent the impact of purchased an rented eTextbooks Impact of rentals (print) and to a lesser extent the impact of purchased an rented eTextbooks Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

63 During the Spring 2012 semester, students spent an average of $250 for textbooks During the Spring 2012 semester, students spent an average of $250 for textbooks 44% of spending was for new textbooks, 40% used, 3% for purchased eTextbooks and the remaining 12% to rent print or eTextbooks 44% of spending was for new textbooks, 40% used, 3% for purchased eTextbooks and the remaining 12% to rent print or eTextbooks Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

64 Among the 27% of textbook renters... The largest share (70%) rented a textbook for their major The largest share (70%) rented a textbook for their major 84% report the rental process as Very or Somewhat easy 84% report the rental process as Very or Somewhat easy I like to save money (76%) is the most commonly mentioned reason for renting I like to save money (76%) is the most commonly mentioned reason for renting Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

65 Among the 27% of textbook renters, the most commonly reported sources students rented textbooks from are: 1.On campus bookstore (46%) 2.Chegg.com (24%) 3.Off campus bookstore (10%) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

66 Among the 27% of textbook renters; 1.Nearly eight in ten were happy with the condition of the textbooks they rented 2.More than seven in ten report returning the textbooks is easy and convenient Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

67 The three most common reasons students dont rent all of their textbooks are; 1.Like to keep some of my textbooks 2.Not all of them are available 3.Havent considered renting all of my textbooks Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

68 Students most commonly identify theirOn campus bookstore (27%) orChegg.com (21%) as the source of renting textbooks that comes to mind first Students most commonly identify theirOn campus bookstore (27%) orChegg.com (21%) as the source of renting textbooks that comes to mind first About three in ten are unable to identify any source About three in ten are unable to identify any source Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

69 Nearly half identify their On campus bookstore (47%) as a source for renting textbooks Nearly half identify their On campus bookstore (47%) as a source for renting textbooks 36% are aware of Chegg.com as the source of renting textbooks 36% are aware of Chegg.com as the source of renting textbooks One in four are unable to identify any source One in four are unable to identify any source Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

70 Among those who plan to be in school next semester, more than four in ten (42%) are at least Somewhat likely to rent 1 or more textbooks next semester Among those who plan to be in school next semester, more than four in ten (42%) are at least Somewhat likely to rent 1 or more textbooks next semester Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

71 Among those likely to rent 1 or more textbooks next semester, nearly two in three and the largest group (65%) plan to rent textbooks for my major and another nearly four in ten textbooks for elective courses (38%) Among those likely to rent 1 or more textbooks next semester, nearly two in three and the largest group (65%) plan to rent textbooks for my major and another nearly four in ten textbooks for elective courses (38%) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

72 Presuming all choices were the same price, about six in ten express a preference for buying a new textbook while about one in seven (14%) prefer to buy a used textbook Presuming all choices were the same price, about six in ten express a preference for buying a new textbook while about one in seven (14%) prefer to buy a used textbook Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

73 65% (53% last year), offer printed textbook purchase online (29% Dont know) 65% (53% last year), offer printed textbook purchase online (29% Dont know) 58% (up from 48% last year) offer textbook rental off the shelf 58% (up from 48% last year) offer textbook rental off the shelf 42% (35% last year), offer textbook rental online (49% Dont know) 42% (35% last year), offer textbook rental online (49% Dont know) Large numbers of students (regardless of year in school) have a limited knowledge of what their on campus bookstores textbook offerings and purchase choices are Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

74 About six in ten have some level of familiarity with eTextbooks (58%) but nearly one in five (17%) report they have Never heard of eTextbooks About six in ten have some level of familiarity with eTextbooks (58%) but nearly one in five (17%) report they have Never heard of eTextbooks As would be expected, Freshmen (24%) are most likely to report they have Never heard of eTextbooks As would be expected, Freshmen (24%) are most likely to report they have Never heard of eTextbooks Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

75 Awareness of eTextbooks continues to trend up at a rate greater than the number of purchasers and preference for traditional, printed textbooks continues to be the most common reason why students have not adopted eTextbooks About one in five (21% compared to 19% last year) have ever purchased or rented an eTextbook About one in five (21% compared to 19% last year) have ever purchased or rented an eTextbook My professor required me (32%) and Less expensive than a traditional printed textbook (27%) are the most common reason for purchasing an eTextbook. Another 25% mention instant accessMy professor required me (32%) and Less expensive than a traditional printed textbook (27%) are the most common reason for purchasing an eTextbook. Another 25% mention instant access 19% (13% last year) are at least Somewhat likely to purchase an eTextbook next semester 19% (13% last year) are at least Somewhat likely to purchase an eTextbook next semester Among those who have not purchased, the largest group 39% Prefer traditional printed textbooks and another 34%, up somewhat from 29% mention I dont like reading on a screen for a long period of time and another Among those who have not purchased, the largest group 39% Prefer traditional printed textbooks and another 34%, up somewhat from 29% mention I dont like reading on a screen for a long period of time and another Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

76 30% (and the largest group) mention Apple iPad when asked what comes to mind first when thinking about an interactive digital textbook 30% (and the largest group) mention Apple iPad when asked what comes to mind first when thinking about an interactive digital textbook 28% mention Kindle 28% mention Kindle Nearly one in four (23%) report Nothing comes to mind Nearly one in four (23%) report Nothing comes to mind Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

77 64% (and the largest group) mention Apple iPad when asked what they are aware of when thinking about an interactive digital textbook 64% (and the largest group) mention Apple iPad when asked what they are aware of when thinking about an interactive digital textbook 57% mention Kindle (38% mention Kindle Fire) 57% mention Kindle (38% mention Kindle Fire) 14% report None of these 14% report None of these Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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79 52% (and the largest group) mention Apple iPad when asked what comes to mind first when thinking about tablets to download and read eTextbooks, newspapers and magazines 52% (and the largest group) mention Apple iPad when asked what comes to mind first when thinking about tablets to download and read eTextbooks, newspapers and magazines 27% mention Kindle 27% mention Kindle 10% report Nothing comes to mind 10% report Nothing comes to mind Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

80 85% (and the largest group) mention Apple iPad when asked what they are aware of when thinking about tablets to download and read eTextbooks, newspapers and magazines 85% (and the largest group) mention Apple iPad when asked what they are aware of when thinking about tablets to download and read eTextbooks, newspapers and magazines 69% mention Kindle (48% mention Kindle Fire) 69% mention Kindle (48% mention Kindle Fire) 5% report None of these 5% report None of these Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

81 27% (up from 20% last Fall) own a tablet computer 27% (up from 20% last Fall) own a tablet computer Among this group, 44% own an iPad while about one in three (33%) own a Kindle (skewing somewhat higher among females) Among this group, 44% own an iPad while about one in three (33%) own a Kindle (skewing somewhat higher among females) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

82 95% of students own a mobile phone 95% of students own a mobile phone 64% (up from 56% last year) own a Smartphone 64% (up from 56% last year) own a Smartphone 67% of mobile owners (up from 60% last year) report ownership of a SmartPhone 67% of mobile owners (up from 60% last year) report ownership of a SmartPhone Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

83 Monthly spending averages $96 (up from $79 last year) and most students (52%) report their parents pay their bill Monthly spending averages $96 (up from $79 last year) and most students (52%) report their parents pay their bill 69% report their phone is part of a Family plan 69% report their phone is part of a Family plan Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

84 Compared to last year, Verizons market share is unchanged and remains the leader by a significant margin while AT&Ts share continues to decline Compared to last year, Verizons market share is unchanged and remains the leader by a significant margin while AT&Ts share continues to decline Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

85 iPhone (27%, up sharply from 16% last year) is the leading brand of mobile phone owned by students iPhone (27%, up sharply from 16% last year) is the leading brand of mobile phone owned by students At 19%, Samsungs share remains unchanged while Blackberrys share has declined sharply from 15% last year to 8% this year At 19%, Samsungs share remains unchanged while Blackberrys share has declined sharply from 15% last year to 8% this year Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

86 Among the 28% (36% last year) who are at least Somewhat likely to purchase a new mobile phone in the next 12 months, 83% (78% last year) plan to purchase a Smartphone Among the 28% (36% last year) who are at least Somewhat likely to purchase a new mobile phone in the next 12 months, 83% (78% last year) plan to purchase a Smartphone Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

87 28% (36% last year) plan to purchase a new phone in the next 12 months 28% (36% last year) plan to purchase a new phone in the next 12 months 82% (up from 79%) plan to purchase a SmartPhone 82% (up from 79%) plan to purchase a SmartPhone 43% plan to purchase an Apple iPhone (up from 35% last year) 43% plan to purchase an Apple iPhone (up from 35% last year) 3% plan to purchase a BlackBerry (down sharply from 11% last year 3% plan to purchase a BlackBerry (down sharply from 11% last year Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

88 86% report using their mobile for Texting 86% report using their mobile for Texting Nearly six in ten (57%) used their Smartphone to take photos Nearly six in ten (57%) used their Smartphone to take photos More than half used their Smartphone to check More than half used their Smartphone to check Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

89 29% (up from 20% last year and 13% two years ago) make purchases with their mobile phone 29% (up from 20% last year and 13% two years ago) make purchases with their mobile phone Among this 29%, in a typical month an average of 7 (up from 4 purchases last year) are made Among this 29%, in a typical month an average of 7 (up from 4 purchases last year) are made The average amount spent is $23 per transaction (similar to last years $26) The average amount spent is $23 per transaction (similar to last years $26) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

90 31% have applied for 1 or more paid internships (user mean of 2.7) 31% have applied for 1 or more paid internships (user mean of 2.7) 21% have experienced 1 or more paid internships (user mean of 1.6) 21% have experienced 1 or more paid internships (user mean of 1.6) 23% have applied for 1 or more unpaid internships (user mean of 2.3) 23% have applied for 1 or more unpaid internships (user mean of 2.3) 18% have experienced 1 or more unpaid internships (user mean of 1.7) 18% have experienced 1 or more unpaid internships (user mean of 1.7) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

91 Nearly eight in ten (79%) report their most recent internship will be at least Somewhat helpful in helping to secure their first, full-time job after graduation Nearly eight in ten (79%) report their most recent internship will be at least Somewhat helpful in helping to secure their first, full-time job after graduation Job fair (21%), and Schools Career Center (17%) are the most commonly mentioned ways students looked for an internship Job fair (21%), and Schools Career Center (17%) are the most commonly mentioned ways students looked for an internship Work experience (82%) and Strengthen my resume (80%) are the highest rated benefits of experiencing an internship Work experience (82%) and Strengthen my resume (80%) are the highest rated benefits of experiencing an internship Among those who received assistance from their schools Career Center, 48% were satisfied with the assistance they received Among those who received assistance from their schools Career Center, 48% were satisfied with the assistance they received Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

92 Two in three have a resume (66%, highest among Seniors at 79%) Two in three have a resume (66%, highest among Seniors at 79%) Based on helpfulness, Online resources (65%), Parents (57%) and Friends (55%) are the highest rated resources to help students write their resume Based on helpfulness, Online resources (65%), Parents (57%) and Friends (55%) are the highest rated resources to help students write their resume 42% have posted their resume online (LinkedIn, Monster and CareerBuilder.com are the most common sites where students post their resume) 42% have posted their resume online (LinkedIn, Monster and CareerBuilder.com are the most common sites where students post their resume) 60% of those without a resume cite I just havent taken the time to write it and 35% mention No one has ever asked me for my resume 60% of those without a resume cite I just havent taken the time to write it and 35% mention No one has ever asked me for my resume Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

93 Exactly half (50%, including 57% of Seniors) expect to be employed at a full- time job following graduation Exactly half (50%, including 57% of Seniors) expect to be employed at a full- time job following graduation Three in ten (30%, including 25% of Seniors) expect to be attending graduate school full-time Three in ten (30%, including 25% of Seniors) expect to be attending graduate school full-time Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

94 F ALL 2012 P RODUCTION T IMETABLE L IFESTYLE & M EDIA, C OMPUTING & T HE I NTERNET 20 th DraftQuestionnaireDistributed ToplineResultsDistributed 17 th Final Report, PresentationsBegin 9 th In Field A UGUST S EPTEMBER O CTOBER N OVEMBER D ECEMBER 10thComments, Proprietary Questions Due 17 th QuestionnaireFinalized Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited


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