Presentation is loading. Please wait.

Presentation is loading. Please wait.

Searching information and evaluation of Internet: - a Chinese academic user survey Dong Xiaoying, Ph.D Guanghua School of Management, Peking University,100871.

Similar presentations


Presentation on theme: "Searching information and evaluation of Internet: - a Chinese academic user survey Dong Xiaoying, Ph.D Guanghua School of Management, Peking University,100871."— Presentation transcript:

1 Searching information and evaluation of Internet: - a Chinese academic user survey Dong Xiaoying, Ph.D Guanghua School of Management, Peking University,

2 Introduction The project sponsored by UNESCO and China National Foundation of Social Sciences Continuous to the survey conducted in 1998 Data collected from PKU, ISTIC and Zhe Jiang Information Centeer

3 Research method 706 questionnaires were collected, including online Data processed by SPSS

4 Outline of research The background of the Internet users The state-of-the-art of using Internet Information seeking behavior The users evaluation of Internet resources The users expectation of Internet services

5 1.The background of the Internet users

6 Academic group is the biggest one

7 Distribution by professions

8 The Gender of user group

9 Young people is the biggest group

10 User s distributions in social sciences, humanities and sciences

11 User distributions with science background

12 Distribution by incomes

13 2. The state-of-the-art of using Internet

14 History of using Internet

15 The time spending on Internet each week

16 3. Information seeking behavior in using Internet

17 Channels of obtaining information

18 Services to be used

19 The languages to be accessed from Internet

20 4. The users evaluation of Internet resources

21 The gap between Chinese and English Websites

22 Quantity difference(1998/2002)

23 Quality difference(1998/2002)

24 The usefulness of Internet resource to your work

25 The consensus from different educational backgrouns below undergrad uate undergrad uate gradu ate docto rate aver age Waste of time Mingle and poor quality Useful information Supplement to other resources Most important resource Narrow the digital gap

26 Difficulties of accessing Internet (%)

27 The consensus from different educational background

28 5. The users expectation of Internet services

29 From your teaching and research experience, which kind of Internet resources do you need most?

30 From your teaching and research experience, which conditions are indispensable for a high quality network?

31 Conclusion(1) The group with higher academic degree, spending more time and have higher comments on Internet Income is not the key factor affecting the usage of Internet The searching behavior is hybrid, Internet is a supplement to traditional information resources

32 Conclusion(2) Internet is helpful to narrowing the knowledge gap The user pay more attention to Internet content rather than its format, authority and validation is the main concern for the quality Intermediary have big space in providing value added services

33 Further study the regional divergence of using Internet among academics, particularly between developed and developing areas in China the patterns of information seeking behavior of different target groups need to be explored

34 Thank you very much


Download ppt "Searching information and evaluation of Internet: - a Chinese academic user survey Dong Xiaoying, Ph.D Guanghua School of Management, Peking University,100871."

Similar presentations


Ads by Google