Presentation on theme: "Searching information and evaluation of Internet: - a Chinese academic user survey Dong Xiaoying, Ph.D Guanghua School of Management, Peking University,100871."— Presentation transcript:
Searching information and evaluation of Internet: - a Chinese academic user survey Dong Xiaoying, Ph.D Guanghua School of Management, Peking University,100871 firstname.lastname@example.org
Introduction The project sponsored by UNESCO and China National Foundation of Social Sciences Continuous to the survey conducted in 1998 Data collected from PKU, ISTIC and Zhe Jiang Information Centeer
Research method 706 questionnaires were collected, including online Data processed by SPSS
Outline of research The background of the Internet users The state-of-the-art of using Internet Information seeking behavior The users evaluation of Internet resources The users expectation of Internet services
The usefulness of Internet resource to your work
The consensus from different educational backgrouns below undergrad uate undergrad uate gradu ate docto rate aver age Waste of time2.762.632.66 2.65 Mingle and poor quality3.223.293.273.213.26 Useful information3.413.313.423.633.41 Supplement to other resources3.663.743.753.85 3.76 Most important resource3.143.093.313.473.24 Narrow the digital gap3.643.57 3.723.86 3.68
From your teaching and research experience, which kind of Internet resources do you need most?
From your teaching and research experience, which conditions are indispensable for a high quality network?
Conclusion(1) The group with higher academic degree, spending more time and have higher comments on Internet Income is not the key factor affecting the usage of Internet The searching behavior is hybrid, Internet is a supplement to traditional information resources
Conclusion(2) Internet is helpful to narrowing the knowledge gap The user pay more attention to Internet content rather than its format, authority and validation is the main concern for the quality Intermediary have big space in providing value added services
Further study the regional divergence of using Internet among academics, particularly between developed and developing areas in China the patterns of information seeking behavior of different target groups need to be explored
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