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Future of Distribution Jürgen Witte Regional Managing Director Germany & Switzerland Travelport GDS Tenerife, April 08, 2011.

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Presentation on theme: "Future of Distribution Jürgen Witte Regional Managing Director Germany & Switzerland Travelport GDS Tenerife, April 08, 2011."— Presentation transcript:

1 Future of Distribution Jürgen Witte Regional Managing Director Germany & Switzerland Travelport GDS Tenerife, April 08, 2011

2 Talking about… 2 Current GDS performance Future of Distribution uAPI, Universal Desktop, Caching...your questions, ideas, remarks.... Travelport Corporate Background

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4 Facts & Figures airlines, thereof > 60 Low Cost Carrier Hotels 30 Car Rental Companies, stations > agencies worldwide employees in 160 markets

5 Global Distribution Systems: Evolution of the Big : American Airlines founded Sabre, 1976 first travel agency terminal 1971: United Airlines founded Apollo 1971: START (LH, DB, TUI) -> Amadeus 1975: Abacus by JAL, SIA, Qantas etc. 1986: Initiation of Galileo by British Airways, KLM, Alitalia, Swissair, US Air, Austrian Airlines, Air Canada : Merger Apollo/ Galileo / Worldspan -> 2009 under Travelport GDS 2010: Initial Public Offer from Amadeus 5

6 1975 The first digital camera, developed by Steve Sasson, Kodak Weight: 3,5 KG Pixel: (oder 0,01 MP) Media: Cassette, Black/White, displayed via TV 6 How a GDS customer sees the circumstance…

7 Travelport ownership overview 6 Source: Travelport % of Total CompanyPositionShares Outstanding Blackstone818,706, Technology Crossover Ventures132,049, One Equity Partners132,049, Management 82,064,

8 Travelport Global Reach 8 #1 or #2 in All Major Markets #2 #1

9 Travel industry dynamics 8 End-Consumers have multiple ways of buying travel; either through agencies or direct with suppliers. Corporations also have the added benefit of utilizing self-booking tools

10 Agency and corporate customers 9 60,000+ travel agencies worldwide Online Travel Agencies Global Corporate Agencies Corporations Leisure & Corporate Agencies

11 Airline customers Airlines including over 70 low cost carriers Over 4bn fares available 46m air searches every day Over 327m air segments annually 40% of our Top 10 customers total bookings are made outside of their country of origin – only possible because of the reach of the GDS

12 What our customers are telling us We need a global reach but also support for local requirements responsibility We want help in reducing costs We need strong, robust and flexible technology We need to differentiate ourselves from the competition We need to be able to compete using solutions that grow our business We need analytical Intelligence to maintain vision and control of our business We need online solutions to make it easy for our customers to book travel

13 Which translate into these customer needs 13 SUBSCRIBERS TRAVEL SUPPLIERS Access to global & local content Competitive fares & rates Tools to save time, money and make processes more efficient Stand out in the crowd in order to get and keep customers Global reach and local expertise Technologies & services that reduce costs and generate revenue opportunities A committed partner positioned to support unique requirements

14 How Travelport meets these needs 14 SUBSCRIBERS TRAVEL SUPPLIERS VALUE Access to relevant, rich & diverse content Comprehensive low prices Convenience Reliability Flexible technology solutions Efficiency tools Control Distribution to 60,000 agents worldwide Grow revenue streams Extend brand reach Merchandising Pricing flexibility

15 Travelport value proposition 15 Empowering your business globally through local focus Delivering solutions you need Building valuable partnerships Innovation to keep you competitive Innovation to keep you competitive

16 Our global reach 16 Travelport has the size, scale and scope to shop, price, book and aggregate content from multiple suppliers on behalf of multiple travel agencies on behalf of millions of travellers in one place, seamlessly 5,700 employees worldwide Over 4bn stored fares 65 mm daily searches for pricing and availability Dynamic connection build 1 billion messages per day 160 countries Real time booking Comprehensive low fares and rates Travel intelligence services Mission critical IT services and software 600 airlines Over 87,000 hotel properties 30 car rental companies Over 400 cruise and tour operators 13 major rail networks 60,000+ travel agencies Travel management companies Corporations Tour Operators Metasearch Multiple SuppliersSize & ScaleMultiple Agencies & Travellers Empowering your business globally through local focus

17 Our local focus 17 Our local account, development and technical teams are positioned close to our customers to support local needs. Areas we invest in locally Account management Product management Helpdesk support – including ASK Travelport Partner marketing with our customers Local technology partnerships Training Localised product & marketing material More than 40 local websites Business conducted in 29 languages Empowering your business globally through local focus

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19 Solutions that save cost – Travelport Rapid Reprice TM 19 Travelport Rapid Reprice TM - The industrys first and most sophisticated automated re-pricing tool Quickly and accurately calculates a new fare reflecting appropriate fare rules, taxes, and other fees in any currency. And by completely automating the ticket exchange and re-price process online, increases customer satisfaction. Reprices fare in less than 1 minute Our strategy to deploy efficient technologies made Rapid Reprice a good fit for United Airlines. The product has provided financial and operational benefits while improving the overall service we deliver to our customers. We are very pleased with this innovative solution. United Airlines Delivering the solutions you need

20 Innovation - Unprecedented low-fare pricing options worldwide 20 We are able to search for a wider selection of low-fare options and flight combinations in seconds, allowing us to maintain a high level of competitiveness in the market. Antonella Marchesi, Site Manager Easy Market S.pA, part of TUI Travel Italy According to the latest International study (Dec 2008), Travelport e-Pricing TM : Returns lowest fares most frequently Found lower fares most often Generates the greatest average savings per ticket Delivers the lowest average ticket price Average savings of $68.13 per ticket, or 9.4% over the competition Innovation to keep you competitive

21 Delivering high return for todays airlines 21 Achieving competitive advantage through innovative technology Cost-efficient hosting utilising common architecture infrastructure Solutions to improve profitability and maintain revenue integrity A suite of messaging hubs allowing easy connection to partners Business insights and innovative solutions to grow your business Protect mission critical operations Expand revenue opportunities Capture lost revenue Connectivity to the world Selected Customers

22 Airline hosting 22 Two out of the three largest U.S. airlines are clients Secure, infrastructure – independent site in Atlanta Provides significant cost savings allowing clients to focus on their core business Unprecedented 10+ year track record of zero data center downtime World class data centres operating at the highest industry standards and compliance requirements Travelport knows what it takes to support mission critical infrastructure to a global business. Combine that with strong operational staff and you have a recipe for success. Travelport is more of a partner than a vendor. Douglas Register, Vice President Service Management & Engineering Information Services Division Tony Thierjung Director of Operations Management United Airlines

23 Capture Lost Revenue Fare Verified: Pre-ticketing audit tool, eliminating under priced tickets and reducing fraud Rapid Reprice: Automated ticket re-issue tool, eliminates manual processes Connectivity to the Rest of the World Interchange Suite: suite of messaging hubs that allows for quick and easy connection to airline partners and provides a rapid deployment methodology Expand Revenue Opportunities Reservation Sales Solution (RSS) - Single link to Travelport GDS with access to over 430 airlines, 280 hotel chains and 25 car companies Electronic Miscellaneous Documents (EMDs) - Utilizing ATPCO Optional Service fees, document and track charges not provided for on a passenger ticket (e.g. residual value, miscellaneous charges, excess baggage), in development Electronic Credit Vouchers (ECVs) - Create, store and redeem electronic credit vouchers for Travel Credit Vouchers, Reference Documents, MCOs or Gift Certificates Expand Revenue Opportunities Reservation Sales Solution (RSS) - Single link to Travelport GDS with access to over 430 airlines, 280 hotel chains and 25 car companies Electronic Miscellaneous Documents (EMDs) - Utilizing ATPCO Optional Service fees, document and track charges not provided for on a passenger ticket (e.g. residual value, miscellaneous charges, excess baggage), in development Electronic Credit Vouchers (ECVs) - Create, store and redeem electronic credit vouchers for Travel Credit Vouchers, Reference Documents, MCOs or Gift Certificates IT solutions 23

24 Competitive industry insights and analysis 24 Custom Solutions for: Market, network & sales planning Airline Business Performance Insights to Market Opportunities Scheduling Travelport Acuity TM Travelport Discover TM Competitive insight Cost management Identification of new opportunites Market strategy development Market share growth Increased revenue Industry knowledge GDS booking & share data Data expertise Analytical experience Solutions to reduce costs Ability to merge multiple data sources Customer necessities: Travelport expertise: Providing affordable industry intelligence for smarter, more profitable business decisions

25 The Future of Distribution

26 The future: Innovation and Changes 26 Integrating into the customer, not vice versa!

27 Universal API (uAPI)

28 Travelport Universal API – Architecture 28 Supports individual GDS functions as structured messages Universal API Rail Content Hub Multi GDS AIR CAR HTL New content Planned development...access to a centralized selling & service platform. Future Universal Desktop Traversa ViewTrip Air Content Hub Merchandis ing Hub Universal Record & Profile Supports wrapped processes (similar to Encapsulated Business Logic modules on GWS) OTAs & Travel Agents Software developer & Supplier Corporate & Multi National Standalone API OfferingTravelport POS Engine

29 Universal Desktop

30 30

31 31 Travelport Company Confidential 31

32 32

33 Dashboard/ Activity Panel 33 Dashboard Search Reports Data Tracking InBox Activity Panel Links Messenger Contacts 33 Travelport Company Confidential

34 Booking GUI & Workflow 34 Workflow (Runways) Merchandising (Optional Services) Profiles (Traveler Profile) Policy (Air Policy) 34 Travelport Company Confidential

35 Terminal 35 Terminal Entry Galileo Worldspan Apollo Sabre Amadeus (WIP) 35 Travelport Company Confidential

36 Flightplayer (TCache)

37 37 Travelport FlightPlayer - T´Cache Published Fares T´Cache Generator Travelport Travelport GDS Galileo Overall Work-Flow: Arrow colour legend: fulfillment transaction booking transaction Peakwork transactions content loading transaction Travelport GDS Galileo T´Cache Published Fares Market Specific PSE Flight Player PCC TPTC Travelport Flight Player Centralised Tour Operator TO3 Peakwork HUB/Dyna Player TO 1 Peakwork HUB/Dyna Player TO2 Peakwork HUB/Dyna Player TO 1 Booking Front End PCC TO1B TO 2 Booking Front End PCC TO2B TO 3 Booking Front End PCC TO3B TravelportTour Operator TO 1 Fulfillment PCC TO1F TO 2 Fulfillment PCC TO2F TO 3 Fullfillment PCC TO3F LoadingRequest via HUB Booking via GWS / uAPI Fulfillment

38 38 Travelport FlightPlayer - T´Cache Private Fares T´Cache Generator Travelport Travelport GDS Galileo Overall Work-Flow: Arrow colour legend: fulfillment transaction booking transaction Peakwork transactions content loading transaction Travelport GDS Galileo T´Cache PrivateFares TO Specific PSE Flight Player PCC TO1PF Travelport Flight Player TO 1 Specific Tour Operator TO3 Peakwork HUB/Dyna Player TO 1 Peakwork HUB/Dyna Player TO2 Peakwork HUB/Dyna Player TO 1 Booking Front End PCC TO1B TO 2 Booking Front End PCC TO2B TO 3 Booking Front End PCC TO3B TravelportTour Operator TO 1 Fulfillment PCC TO1F TO 2 Fulfillment PCC TO2F TO 3 Fullfillment PCC TO3F LoadingRequest via HUB Booking via GWS / uAPI Fulfillment

39 39 Travelport FlightPlayer - T´Cache Published and Private Fares T´Cache Generator Travelport GDS Galileo T´Cache PrivateFares TO 1 Specific PSE Flight Player PCC TO1PF Travelport Flight Player TO 1 Specific TO 1 Peakwork Hub Loading T´Cache Published Fares Market Specific PSE Flight Player PCC TPTC Travelport Flight Player Centralised T´Cache PrivateFares TO 2 Specific PSE Flight Player PCC TO2PF Travelport Flight Player TO 2 Specific TO 2 Peakwork Hub Though this setup can handle PrivateFares it mutliplicates the requests by factor x for each city pair! The more TOs having Private Fares the more extensive and expensive the data load is.

40 40 Integration


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