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C ULTURAL A CCESS Presented by Marian Winters VSA Florida January 28 th, 2014.

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Presentation on theme: "C ULTURAL A CCESS Presented by Marian Winters VSA Florida January 28 th, 2014."— Presentation transcript:

1 C ULTURAL A CCESS Presented by Marian Winters VSA Florida January 28 th, 2014

2 Why you need to know Title III of ADA applies to museums – No individual with a disability is discriminated against on the basis of a disability in the full and equal enjoyment of the entities goods, services and facilities. – Where necessary a public accommodation must also provide appropriate auxiliary aids and services in order to ensure effective communication

3 ADA cont. Requires removal of barriers to access in existing facilities where it is readily achievable to do so. New construction must be accessible.

4 Common Barriers Doorknobs and operating mechanisms that require tight grasping or pinching Deep pile carpeting, loose gravel Signs useless for individuals who are blind Drinking fountains, mirrors, towel dispensers mounted too high for people who use wheel chairs. Protrusions – more than 4 inches from wall or over, mounted at normal height, over side walks Movable elements – garbage cans, display racks

5 Who are people with disabilities

6 Artist – Teaching Artist

7 Performers

8 What disability?

9 Who are we talking about? Twenty percent ( 63 million) of Americans have a disability Each year for the next 20 years, 4 million baby boomers will turn 65 in the United States alone Over 40 percent of baby boomers will be retiring with some form of disability 2015 the baby boomer generation will command 60 percent of net wealth and 40 percent of spending.

10 Facts about people with disabilities In the U.S. people with disabilities make up the largest minority group. Difference between this minority and most others is that many are not born with their disability Of the almost 70 million families in the U.S. more than 20 million have at least one family member with a disability About 12% of the US population identifies as having a severe disability – about 35 million. About 54 million Americans have at least one disability Nearly 40% of Americans living with a disability are from the South.

11 Disability breakdown: 2.1 % Visual 3.4 % Hearing 6.9% Ambulatory 4.8% Cognitive 2.6% Self Care 5.4% Independent Living Disability 12.3% females – all ages 11.6 % males Race: 10.1 % Caucasian 14.1% African – American 4.5 % Asian 18.0% Native Americans 10.1 % other

12 Economic Power People with disabilities are the largest consumer group in the U.S. Discretionary income is more than 250 billion dollars annually With direct family members the disability market is at least 3 trillion The spending power is twice the spending power of tweens- 17% Parent population has the same income and assets as the general population Multiplier of 2.8-3.5 – people visit with others Two – markets Individuals with disabilities Family and Friends

13 For Success- Access must be imbedded into ALL parts of the institution. Embraced at all levels.

14 Benefits of Access Increased Attendance New Funding Sources More Community Visibility Public Perception

15 Ten Steps to Accessibility in the Arts Know how the law applies to your organization, patrons, and audiences with disabilities Designate an accessibility coordinator from your organization that will lead the organization in its efforts to comply with the American with Disabilities Act (ADA) Create an ADA Access Advisory group or committee

16 Steps Conduct an ADA survey of your facility and program to identify existing barriers and discriminatory policies or practices Create an ADA plan for your organization that addresses program accessibility, barrier removal, effective communication, new construction and alterations Adopt a policy statement about your organizations commitment to accessibility

17 Final Steps Train your staff Implement your ADA plan Promote and advertise your accessibility plan Conduct an ongoing review of accessibility efforts

18 OrganizationalOrganizational 1 EmploymentEmployment 2 CommunicationCommunication 3 Policies

19 Organizational Policies Clearly visible 504 plan Every job description Training

20 Staff Hiring Accessibility policies should exist in every job description Notice of Availability of Accommodations Do not ask about Disabilities Do ask about: – What/if any accommodations are needed

21 Maintain Staff Training and keep record of it. Staff Training


23 Expanding Your Audience Include people with disabilities in program development. Keep an open mind. Do not assume one size fits all. Define why this market needs your services. Become involved with community organizations that focus on disability related issues A personal invitation is powerful! Send invitations through disability organizations. Work to avoid non-personal mass mailings. Conduct focus groups and recruit access advisory committee members through your patron base and local disability social groups and organizations. Develop a database of interested patrons Marketing Materials

24 People First Language

25 Symbols/Policies of Symbols use

26 Marketing Market your Accessibility To your board members and patrons To the media To your community How Use Statistics Personal Stories Photographs Meet and Greets

27 Printed or electronic document – Read the document out loud or explain it Make a large print version – Create a structured electronic file a file using pre-set headings, styles, and lists – so people can read it with their assistive devices, like screen readers. You can also use it to produce other accessible formats. Technical or complicated information – Use common words instead of jargon – Break text into shorter sentences and paragraphs – Use graphics to add meaning Graphic – Include a written or verbal description How do you make things accessible?

28 What else? Sign –Use larger text, simple pictograms, strong color contrast, and/or tactile elements –Verbal or audio –Make it visual write it on a piece of paper, put it in an email or on a digital screen Video –Add subtitles and/or video descriptions –Provide a transcript –Consider an in-person presentation or conversation Telephone Use text-based technology such as email, texting or instant messaging –Use technologies designed for the hard of hearing like a teletypewriter (TTY) or a telephone relay service Presentation –Share a copy of your presentation materials (e.g. PowerPoint slides –or transcript) –Hire a sign language interpreter –Use a microphone

29 Service Animals A dog or in special instances a miniature horse trained to provide assistance to an individual with a disability No license or certificate by a state or local government is required Never touch or distract a service animal A patron with a service animal cannot be segregated from other patrons

30 2013 DOJ and International Spy Museum Agreement- services for blind- low vision – Tactile maps – Qualified audio describer for an requested Museums presentation – audio visual computer interactives or exhibits – Qualified reader to read all labels – Representative sample of objects or reproductions

31 DOJ cont. Hard of Hearing visitors – Captions – Scripts or wall text if captions provide an undo burden – ASL and oral interpreter services and realtime captioning on advance request for all public programs.

32 DOJ cont. The Museum will also: – Website highlight accommodations – Provide enhances level of physical access including restaurant and gift shop – Provide integrated wheel chair seating, accessible ramps and improved access to doors and counters – All new construction is accessible – Designate ADA compliance officer – Train first line supervisors and managers staff on ADA – and new staff within 30 days of hire


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