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Creating a Christmas Shopping Challenge. What is the Christmas Shopping Challenge? Focused effort to encourage families within the communities to visit.

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Presentation on theme: "Creating a Christmas Shopping Challenge. What is the Christmas Shopping Challenge? Focused effort to encourage families within the communities to visit."— Presentation transcript:

1 Creating a Christmas Shopping Challenge

2 What is the Christmas Shopping Challenge? Focused effort to encourage families within the communities to visit more of their local independent shops in the pre-Christmas period

3 Why? To increase footfall and get new potential customers over the threshold of your shop To divert some of their Christmas budget away from the online giants and major chains back into the tills of the local shops To get local retailers together to help each other and to grow awareness of what is available in Hove and Portslade To provide fun and keep families and children happy!

4 How? Christmas Shopping Challenge Map Participating Retailers in Hove and Portslade Retailers Individual Stamp Christmas Shopping Challenge Certificate & free gift if retailer chooses Prize Draw entry for adults for completed maps where proof of total purchases has been validated by a retailer or alternative route

5 Who will run it? Hove Business Association is your registered Local Activation Partner (LAP) and will facilitate the challenge Retailer input is vital and each participating retailer needs to take responsibility for communicating the message to their staff Minimum 15 retailers needed to participate

6 What HBA will do and provide Collate a confirmed list of participating retailers Create, print and distribute the Christmas Shopping Challenge Map to participating retailers Print and distribute Celebrate an Independent Christmas window posters and thank you for shopping Indie postcards Telephone support – /

7 What we need to do to make it work Retailers must be committed to building rapport and creating relationships with new and existing guests who visit their shops Local marketing; leaflet drop, press coverage, local radio coverage, social media Prize Draw – Prize fund for 1 st prize No fairy godmother waving a wand. It may take more than the initial visit to secure a sale

8 National and Local Supporters Action for Market Towns (AMT) The Argus Brighton and Hove Bus and Coach Company Brighton and Hove City Council Brighton and Hove Independent News British Independent Retailers Association (BIRA) Hove Business Association Hove Business Partnership Lollipop Printers Visit Brighton

9 Other resources available? Artwork is downloadable from Dropbox Free listings for retailers via Useful webinars Useful blogs/articles Follow on and look for #indiexmas or#indieretail Like on Facebook Add Celebrate an Independent Christmas logo to your website For your Twitter account you can add an Independent Christmas Twibbon to your avatar 2 nd October Webinar for Retailers – Register to attend at https://www3.gotomeeting.com/register/ https://www3.gotomeeting.com/register/

10 Add a Twibbon

11 Any questions? Discussion Points

12 What Next? Complete an Registration form Decide a date when we Go Live Collate prizes and 1 st Prize Fund HBA will confirm your participation, communicate progress and print and distribute posters and maps and stamps

13 84 Days to Christmas


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