Boost Awareness of Your Mission Gift shop proceeds paid for six new wheelchairs for our Elder Care program last year.
Offer a Reason to Choose Your Shop Your purchase makes it possible for local kids to participate in Overlakes Art for a Healthy Heart program.
Show Volunteer Appreciation Meet Angie, Karen and Eli: Our volunteers make the Gift Gallery a friendly place to shop!
Ask Before You Buy Who will buy it? Why? Where to display it? What to display it with? Is it part of an existing story? Or a new story? Focal point or supporting cast? Make notes on order form
Have a Plana Merchandise Plan Departments (Up to 12) Department description % of departments Price spread Mark up % Organizes product selection, guides buying decisions
Buying Dos and Donts Start small, build gradually Watch for sales arc and decline Always stock best sellers New merchandise quarterly Dont go overboard on seasonal
Regular Reorders: A Buyers Secret Weapon KIS--Keep in steady stock list NORONo reorder list Assign detail oriented volunteers to track inventory on KIS products
Timely Mark Downs Old merchandise: Clogs stock room Ties up inventory budget Bores customers Makes shop feel irrelevant 120 days old: Mark it down! Donate, volunteer gifts or giveaways after 90 days
Finding the Right Merchandise Track sales for best, least sellers Pay close attention to best sellers Ask customers about favorite products and stores Visit local stores for new products Network, network, network!
Wrapping Up Thank you for listening and sharing ideas about the art and science of store layout, buying and display.
Resources www.amac.comBoxes and bins www.archcrown.comPrice cubes and tags www.cleardisplays.comSpinners and racks www.grandandbenedicts.comFixtures of all kinds www.hubert.com Fixtures of all kinds www.rings-things.comJewelry display supplies
Our Services New Store Design Store Evaluation for Increased Profitability Display and Buying Services Retail Volunteer Program Consulting Miriam Works, Principal, Works Retail Consulting www.works-consulting.com firstname.lastname@example.org (206) 930-9629