Presentation on theme: "College English Course for Overseas Undergraduates"— Presentation transcript:
1 College English Course for Overseas Undergraduates 暨南大学外招生《大学英语》教学课件College English Course for Overseas UndergraduatesJNU QUALITY COURSE暨 南 大 学 外 国 语 学 院
2 MARKET LEADER 体验商务英语 综合教程第一册 a new language course for tomorrow’s business leadersintermediate Business EnglishCourse Book 1JNU QUALITY COURSE暨 南 大 学 外 国 语 学 院
3 MARKET LEADER BOOK ONE UNIT NINE COMPANIES 外语学院大学英语教学部外招生教研室制作 暨南大学精品课程JNU QUALITY COURSEJNU QUALITY COURSE暨 南 大 学 外 国 语 学 院外语学院大学英语教学部外招生教研室制作
4 ML Book One Unit Nine Overview VocabularyDescribingcompaniesListeningThe Mini rangeSkillsStarting apresentationReadingLVMHLanguage Focus1) Presentcontinuous2) PS VS PCCase studyYou and YourcompanyJNU QUALITY COURSE暨 南 大 学 外 国 语 学 院
6 1.___ began in1865 as a forestry and power business. Starting upDo the companies quiz. Discuss your answers with a partner. Then turn to page 137 to check your answers.AWhich company ?1.___ began in1865 as a forestry and power business.a) Ericsson b) Nokia c) Motorola2.___ produces the most successful toy in history.a) Disney b) Fisher-Price c) Mattel3.___ has its head office in San Francisco.a) Levi-Strauss b) Nike c) Calvin Klein4.___ buys more sugar than any other company in the world.a) Nestle b) Coca-Cola c) Suchardbcab
7 5.___ employs more people than any other company. Starting up5.___ employs more people than any other company.a) Wal-Mart b) Siemens c) General Motors6.___ has the largest factory in the world.a) Boeing b) Ford c) Sony7.___ was started by Ray A. Kroc in 1955.a) Burger King b) Kentucky Fried Chicken c) McDonald’scacBWhat famous companies come from your country? What do they do or make?
8 model launch production factory university demand exhibition listeningMartina Mertes is Corporate Communications Manager for the Mini range of cars at BMW. Tick the words you think you will hear in the interview.model launch production factory university demand exhibitionCheck the meanings of any words you don’t know in a good dictionary.
9 9.1 Listen to the interview. Then answer these questions. listeningC9.1 Listen to the interview. Then answer these questions.1.where is the factory?Oxford2.How is business?Very good.3.How many days a week is the factory working to meet demand?seven4.What is the biggest market for Minis?the UK5.What is the newest market for Minis?China6.Where were the original Minis built?7.Is BMW developing new models in Oxford?yes
10 How do we use the Present Continuous Tense? Language focus 1---PresentcontinuousGrammarPresent continuous, basic briefingIntroductionHow do we use the Present Continuous Tense?We use the present continuous tense to talk about:action happening nowaction in the future
11 The action is happening now. Language focus 1Present continuous tense for action happening nowa) for action happening exactly nowI am eating my lunch.pastpresentfuture——————————————————————————The action is happening now.Look at these examples. Right now you are looking atthis screen and at the same time...
12 b) for action happening around now Language focus 1b) for action happening around nowThe action may not be happening exactly now, but it is happening just after now, and it is not permanent or habitual.Look at these examples:Muriel is learning to drive.I am living with my sister until I find an apartment.We are studying in Jinan University.
13 Present continuous tense for the future Language focus 1Present continuous tense for the futureWe can also use the present continuous tense to talk about the future—if we add a future word!! We must add (or understand from the context) a future word. "Future words" include, for example, tomorrow, next year, in June, at Christmas etc. We only use the present continuous tense to talk about the future when we have planned to do something before we speak. We have already made a decision and a plan before speaking.I’m meeting Tom this afternoon to talk about the newproject.We are flying to Tokyo to attend an internationalconference next week.
14 I am taking my exam next month. past present future Language focus 1I am taking my exam next month.pastpresentfutureA firm plan or programme exists now.The action is in the future.Look at these examples:We're eating in a restaurant tonight. We've already booked the table..They can play tennis with you tomorrow. They're not working.When are you starting your new job?In these examples, we have a firm plan or programme before speaking. The decision and plan were made before speaking.
15 How do we spell the Present Continuous Tense? Language focus 1How do we spell the Present Continuous Tense?We make the present continuous tense by adding -ing to the base verb. Normally it's simple—we just add -ing. But sometimes we have to change the word a little. Perhaps we double the last letter, or we drop a letter. Here are the rules to help you know how to spell the present continuous tense.
16 s t o p Language focus 1 Basic rule Just add -ing to the base verb: work>workingplayplayingassistassistingseeseeingbebeingException 1stopstoppingrunrunningbeginbeginningNote that this exception does not apply when the last syllable of the base verb is not stressed:openopeningIf the base verb ends in consonant + stressed vowel + consonant, double the last letter:stopconsonantstressed vowel(vowels = a, e, i, o, u)
17 Language focus 1Exception 2If the base verb ends in ie, change the ie to y:lie>lyingdiedyingException 3If the base verb ends in vowel + consonant + e, omit the e:comecomingmistakemistaking
18 BMW ___________ (sell) Minis in China now. Language focus 1AComplete these sentences with the present continuous form of the verbs in brackets.is sellingBMW ___________ (sell) Minis in China now.People __________ (work) in the factory 51 weeks a year.I ___________ (call) about a problem.Many Chinese people ____________ (learn) English.She _____________ (attend) a course on presentations.He ______________ (work) in the office today.They ______________ (entertain) some foreign guests.are workingam callingare learningis attendingisn’t workingare entertaining
19 increase export plan expand translate Language focus 1Complete the article about food group Pret a Manger. Use the present continuous form of the words from the box:Bincrease export plan expand translateis increasingThe number of Pret a Manger (PaM) shops _____________ not only in London, but also in other parts of the UK. At present PaM ____________ its overseas business, particularly in China. Currently it _____________ its advertising material into Chinese. PaM ______________ its winning formula to Hong Kong and Tokyo. PaM ____________ to open new shops in New York.is expandingis translatingis exportingis planning
20 Vocabulary---Describing companiesdescribing companiesThese sentences describe two companies, Autotech and Green Fingers. Choose pairs of sentences which deccribe similar things and match them with the correct company.AAUTOTECHA large car parts companyGREEN FINGERSA small garden products companyJohn Smith started Autotech in 1960.George and James Hawkins began Green Fingers in the 1920s..It has a workforce of 2,500.It employs about 35 people.Autotech exports to over 12 countries.Green Fingers sells some of its products abroadIt manufactures car partsIt makes garden products.It launches twelve new products a yearIt introduces one or two new components each year.Green Fingers supplies the gardening industry.Autotech provides components for the car industry
21 John Smith started Autotech in 1960. vocabularyNow underline the verbs which mean the same thing in each pair of sentences in the Exercise ABJohn Smith started Autotech in 1960.George and James Hawkins began Green Fingers in the 1920s
22 GKS Services ________ in 1989 when Dieter Norland left his job as vocabularyUse verbs from Exercise A which you underlined to complete this company profile.CGKS Services ________ in 1989 when Dieter Norland left his job asan engineer in the computer industry. The company _________high-tech security alarms and ________ its products all over theWorld. It ________ 150 people at its factory near Rotterdam,Although the company’s head office is in Amsterdam and ______a staff of 20, the company _________ a number of new productseach year. GKS Services _________ products to the securityindustry and _______ domestic alarms for the general public.beganmakesexportsemployshasintroducessuppliesprovides
23 What products do you think of when you see these brands ? Reading----LVMHAWhat products do you think of when you see these brands ?1 Louis Vuitton Givenchy 3 Kenzo 4 Donna Karan1.Designer clothes, fashion accessories, watches, luggage2.Designer clothes, perfume, cosmetics3.Designer clothes, fashion accessories, perfume, cosmetics4.Designer clothes, perfume, home accessories
24 Designer clothes, fashion accessories, watches, luggage ReadingRead the first paragraph of the article about LVMH and complete the fact file.BName: LVMHHead office:Number of stores:Product:Number of brands:workforce:France1,500Designer clothes, fashion accessories, watches, luggage6056,000
25 Company Profile: LVMHMoët Hennessy Louis Vuitton S.A., usually shortened to LVMH, is a French holding company and the world's largest luxury goods conglomerate. It is the parent of around 60 sub-companies that each manage a small number of prestigious brands. These daughter companies are, to a large extent, run autonomously. The group was formed after mergers brought together champagne producer Moët et Chandon and Hennessy, a leading manufacturer of cognac. In 1987, they merged with fashion house Louis Vuitton to form the current group.
26 LVMH reports strong sales ReadingLVMH reports strong salesBy Jo Johnson andMartin Arnold in PairsLVMH (Louis Vuitton, Moet Hennessey) manufactures and sells luxury goods, such as designer clothes, fashion accessories, watches and luggage. There are several companies in the group. LVMH has 60 famous brands, such as Louis Vuitton, Givenchy, Kenzo, Christian Dior and Donna Karan. It has 1,500 stores worldwide and is expanding its network. It employs 56,000 people. Its head office is in France, but 63% of its staff work outside France.Sales at its Louis Vuitton division rose 22% to ￡1.175bn ($1.26bn) in the fourth quarter. Total sales at the LVMH group rose 4% to ￡12.7bn last year. Bernard Arnault, chairman, said that the fashion and leather goods division of LVMH made ‘excellent progress’.
27 ReadingLVMH had excellent sales because of its strong brands, store opening and successful new product launches. One of its new products, the Tambour watch, did not have huge sales but it brought customers into the stores.Sales in the US, France and Japan were good. Fewer Japanese tourists traveled last year, but they bought more goods in their home market. Recently, LVMH opened a large store in Japan, which is doing well.LVMH is a creative and innovative group. It aims to impress its customers with its high quality and long-lasting products. Its new products----particularly in cosmetics---depend a lot on research and development .LVMH controls every detail of the brands’ image.From the Financial TimesFINANCIAL TIMESWorld business newspaper
29 Answer these questions. ReadingCAnswer these questions.1.What percentage of LVMH’s staff do not work in France?2.What was the percentage increase in sales at the Louis Vuitton division in the fourth quarter?3.Which of the following were reasons for the increase in LVMH’s sales? ( )a) Well-known products c) Better researchb) New stores d) New products4.How did the launch of the Tambour watch help LVMH?5 in which markets did LVMH sell a lot of products?63%22%a, b, dIt brought customers into the stores.US, France, Japan
30 Mark each statement true or false. ReadingDMark each statement true or false.false1.LVMH’s main product is cosmetics.2.LVMH doesn’t launch many new products.3.,sales in Japan are poor.4.LVMH’s products are well made.5.The image of its products is important to LVMH/falsefalsetruetrueWhy do you think LVMH is a successful company? What other successful companies do you know? Why are they successful?D
31 I stay / am staying at the Ritz every time I’m in New York. Languages focus 2AUnderline the present simple or the present continuous form of the verb to complete these sentences.I stay / am staying at the Ritz every time I’m in New York.I stay / am staying at the Ritz at the moment.She works / is working at home today.She works / is working at home every day.She often calls / is calling Russia.At the moment she calls / is calling a customer in Moscow.
32 4. I don’t usually deal / dealing with all the paperwork Languages focus 24. I don’t usually deal / dealing with all the paperworkI deal / am dealing with all the paperwork while Susan is away.5. It normally takes / is taking about two months,but this delivery takes / is taking longer than usual.6. We normally use / are using a London firm.this time we use / are using a different company.
33 Languages focus 2Complete this article with the present simple or the present continuous form of the verbs in brackets.BThe Inditex groupThe Inditex group ______ (own) six fashion chains including Zara. It ______ (have) around 1,500 stores worldwide. It ________ (operate) in 44 countries. Inditex ________ (employ) 27,000 people and ____ (have) more than 200 fashion designers.Currently the fashion dedigners _____________ (work) on next year’s designer. The Inditex group _________ (do) very well at the moment, and it __________ (try) to become a global fashion leader.Amancio Ortega, the founder of Inditex, also _________ (invests) in property and hotels. Most of this year’s investment __________ (stay) in Spain,ownshasoperatesemployshasare workingis doingis tryinginvestsis staying
34 EBB Bank Languages focus 2 Work in pairs. Role play this situation. Student A works at the EBB Bank. Student B works at the Goldcrest Hotel. Take it turns to show each other around your company. Say what happens in each area and what is happening now.CEBB BankStudent AAreaWhat happensWhat is happening nowMain hailserve customerscashier/ talk/ to a customerCurrency sectionexchange foreign currencycustomer / change dollars into eurosLoans Sectionassistant manager arrangesLoans for customersassistant manager/ talk/ to a customer on the phoneManger’s officemanager worksmanager/ meet / an important clientReception deskstaff answer questions from customersreceptionist / listen / to a customer’s complaint
35 Languages focus 21. This is the main hall. We serve customers here. At the moment a cashier is talking to a customer.2. This is the Currency section. We exchange foreigncurrency here. At the moment a customer is changingdollars into euros.3.This is the Loans Section. Our assistant managerarranges loans for customers here. At the moment,the assistant manager is talking to a customer onthe phone.4.This is the Manager’s office. Our manager works here.At the moment, the manager is meeting an importantclient.5.This is the Reception desk. Staff answer questions fromcustomers here. At the moment, a receptionist is listeningto a customer’s complaint.
36 Goldcrest Hotel Languages focus 2 Student B Area What happens What is happening nowKitchenprepare and cook mealschefs/ prepare today’s lunchRestaurantserve breakfast, lunch and dinnerwaiter / clear / the tablesReceptionwelcome guests, answer callsreceptionist / talk / to a customerGift shopsell souvenirsmaid / clean / the roomA bedroomguests stayThis is the kitchen. We prepare and cook meals here. At the moment the chefs are preparing today’s lunch.
37 Languages focus 22. This is the restaurant. We serve breakfast, lunchand dinner here. At the moment the waiters arecleaning the tables.3. This is the reception. We welcome guests andanswer calls here. At the moment a receptionist istalking to a guest.4.This is the Gift Shop. We sell souvenirs here. At themoment, a sales assistant is helping a customer.5.This is a bedroom. Guests stay here. At the moment,a maid is cleaning the room.
38 There are three parts to my presentation. Firstly. Skills---Starting apresentationListen to the start of a presentation. Number items a) to e) in the order you hear them.AThere are three parts to my presentation. Firstly.By the end of my presentation you will understand clearly our future plans.Good afternoon, everyone .my name’s Ricardo Valdes.I’d like to talk about our new marketing strategy.Finally, the details of the costs…35124
39 Topic of the talk 3 Greeting the audience Aim 4. Plan of the talk c d SkillsListen again. Match the heading 1 to 4 to the items a) to e) in Exercise A.BTopic of the talk Greeting the audienceAim Plan of the talkcdbaCWork in pairs. Prepare an introduction to a presentation. Then introduce the presentation to each other. Choose role A or role B, and use the notes to introduce your presentation. Add any information you wish.
40 SkillsRole ATopic The launch of your company’s new productPlan The background to the launch2. The features of the new product3. The advertising and marketing plansAim To give a clear idea of the sales potentialof the productRole BTopic Your company’s new systemPlan The background2. Why the company needed to change the system3. How to use it and to report faultsAim To give a clear idea of how the newsystem improves communication in the company.
41 Good morning! My name is … and I would like to talk about the launch of our company’s newproduct. There are three parts to my presentation,Firstly, the background to the launch. Secondly,the features of the new product. Finally, theadvertising and marketing plans of the product.By the end of my presentation, you will have aclear idea of the sales potential of the product.Good morning, everyone. My name is … and I wouldlike to talk about our company’s new system.There are three parts to my presentation. Firstly, thebackground of the new system. Secondly, why thecompany needed to change the system. Finally, howto use it and to report faults. By the end of mypresentation, you will have a clear idea of how thenew system improves communication in thecompany.
42 SkillsUseful languagePlanThere are three parts to my presentation.My presentation is in three sections. Firstly,…Secondly,… Finally,…GreetingGood morning / afternoon. I’m…Hello, everyone. Nice to see you again.TopicMy subject taday is …I’d like to talk to you about…i;’m going to talk about…AimsBy the end of my presentation, you will have a clear idea of …By the end of my talk, you will understand how / why …
43 Case study---Youand your companyBackgroundYou are beginning a training course on giving presentations. The trainer has provided a structure for an introduction.She asks you to introduce yourself and the company you work for. You are all from different parts of the world and different industries.Task1.Work in small groups. Choose role card A,B or C and read your company profile (page 138)2. Prepare an introduction for a presentation about yourself and the company you work for. It should last approximately one minute.3.Make your presentation to the other members of your group, try to answer any questions they ask.4. As a group, decide what you like about each presentation. Why was it interesting?
44 Structure for introduction Greeting your name Your nationality Case studyWritingYou are a representative of your company. Write a short profile of the company. Include some of the Information from the introduction to your presentation.Structure for introductionGreeting your nameYour nationalityYour positionTopicYour companyPlanCompany products or servicesImportant figures:number ofemployees, turnover, profitsYour dutiesABCWriting file page 134