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College English Course for Overseas Undergraduates

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1 College English Course for Overseas Undergraduates
暨南大学外招生《大学英语》教学课件 College English Course for Overseas Undergraduates JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院

2 MARKET LEADER 体验商务英语 综合教程第一册
a new language course for tomorrow’s business leaders intermediate Business English Course Book 1 JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院

3 MARKET LEADER BOOK ONE UNIT NINE COMPANIES 外语学院大学英语教学部外招生教研室制作
暨南大学精品课程 JNU QUALITY COURSE JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院 外语学院大学英语教学部外招生教研室制作

4 ML Book One Unit Nine Overview
Vocabulary Describing companies Listening The Mini range Skills Starting a presentation Reading LVMH Language Focus 1) Present continuous 2) PS VS PC Case study You and Your company JNU QUALITY COURSE 暨 南 大 学 外 国 语 学 院

5 Warming up

6 1.___ began in1865 as a forestry and power business.
Starting up Do the companies quiz. Discuss your answers with a partner. Then turn to page 137 to check your answers. A Which company ? 1.___ began in1865 as a forestry and power business. a) Ericsson b) Nokia c) Motorola 2.___ produces the most successful toy in history. a) Disney b) Fisher-Price c) Mattel 3.___ has its head office in San Francisco. a) Levi-Strauss b) Nike c) Calvin Klein 4.___ buys more sugar than any other company in the world. a) Nestle b) Coca-Cola c) Suchard b c a b

7 5.___ employs more people than any other company.
Starting up 5.___ employs more people than any other company. a) Wal-Mart b) Siemens c) General Motors 6.___ has the largest factory in the world. a) Boeing b) Ford c) Sony 7.___ was started by Ray A. Kroc in 1955. a) Burger King b) Kentucky Fried Chicken c) McDonald’s c a c B What famous companies come from your country? What do they do or make?

8 model launch production factory university demand exhibition
listening Martina Mertes is Corporate Communications Manager for the Mini range of cars at BMW. Tick the words you think you will hear in the interview. model launch production factory university demand exhibition Check the meanings of any words you don’t know in a good dictionary.

9 9.1 Listen to the interview. Then answer these questions.
listening C 9.1 Listen to the interview. Then answer these questions. 1.where is the factory? Oxford 2.How is business? Very good. 3.How many days a week is the factory working to meet demand? seven 4.What is the biggest market for Minis? the UK 5.What is the newest market for Minis? China 6.Where were the original Minis built? 7.Is BMW developing new models in Oxford? yes

10 How do we use the Present Continuous Tense?
Language focus 1---Present continuous Grammar Present continuous, basic briefing Introduction How do we use the Present Continuous Tense? We use the present continuous tense to talk about: action happening now action in the future

11 The action is happening now.
Language focus 1 Present continuous tense for action happening now a) for action happening exactly now I am eating my lunch. past present future —————————————————————————— The action is happening now. Look at these examples. Right now you are looking at this screen and at the same time...

12 b) for action happening around now
Language focus 1 b) for action happening around now The action may not be happening exactly now, but it is happening just after now, and it is not permanent or habitual. Look at these examples: Muriel is learning to drive. I am living with my sister until I find an apartment. We are studying in Jinan University.

13 Present continuous tense for the future
Language focus 1 Present continuous tense for the future We can also use the present continuous tense to talk about the future—if we add a future word!! We must add (or understand from the context) a future word. "Future words" include, for example, tomorrow, next year, in June, at Christmas etc. We only use the present continuous tense to talk about the future when we have planned to do something before we speak. We have already made a decision and a plan before speaking. I’m meeting Tom this afternoon to talk about the new project. We are flying to Tokyo to attend an international conference next week.

14 I am taking my exam next month. past present future
Language focus 1 I am taking my exam next month. past present future A firm plan or programme exists now. The action is in the future. Look at these examples: We're eating in a restaurant tonight. We've already booked the table.. They can play tennis with you tomorrow. They're not working. When are you starting your new job? In these examples, we have a firm plan or programme before speaking. The decision and plan were made before speaking.

15 How do we spell the Present Continuous Tense?
Language focus 1 How do we spell the Present Continuous Tense? We make the present continuous tense by adding -ing to the base verb. Normally it's simple—we just add -ing. But sometimes we have to change the word a little. Perhaps we double the last letter, or we drop a letter. Here are the rules to help you know how to spell the present continuous tense.

16 s t o p Language focus 1 Basic rule Just add -ing to the base verb:
work > working play playing assist assisting see seeing be being Exception 1 stop stopping run running begin beginning Note that this exception does not apply when the last syllable of the base verb is not stressed: open opening If the base verb ends in consonant + stressed vowel + consonant, double the last letter: s t o p consonant stressed vowel (vowels = a, e, i, o, u)

17 Language focus 1 Exception 2 If the base verb ends in ie, change the ie to y: lie > lying die dying Exception 3 If the base verb ends in vowel + consonant + e, omit the e: come coming mistake mistaking

18 BMW ___________ (sell) Minis in China now.
Language focus 1 A Complete these sentences with the present continuous form of the verbs in brackets. is selling BMW ___________ (sell) Minis in China now. People __________ (work) in the factory 51 weeks a year. I ___________ (call) about a problem. Many Chinese people ____________ (learn) English. She _____________ (attend) a course on presentations. He ______________ (work) in the office today. They ______________ (entertain) some foreign guests. are working am calling are learning is attending isn’t working are entertaining

19 increase export plan expand translate
Language focus 1 Complete the article about food group Pret a Manger. Use the present continuous form of the words from the box: B increase export plan expand translate is increasing The number of Pret a Manger (PaM) shops _____________ not only in London, but also in other parts of the UK. At present PaM ____________ its overseas business, particularly in China. Currently it _____________ its advertising material into Chinese. PaM ______________ its winning formula to Hong Kong and Tokyo. PaM ____________ to open new shops in New York. is expanding is translating is exporting is planning

20 Vocabulary---Describing
companies describing companies These sentences describe two companies, Autotech and Green Fingers. Choose pairs of sentences which deccribe similar things and match them with the correct company. A AUTOTECH A large car parts company GREEN FINGERS A small garden products company John Smith started Autotech in 1960. George and James Hawkins began Green Fingers in the 1920s. . It has a workforce of 2,500. It employs about 35 people. Autotech exports to over 12 countries. Green Fingers sells some of its products abroad It manufactures car parts It makes garden products. It launches twelve new products a year It introduces one or two new components each year. Green Fingers supplies the gardening industry. Autotech provides components for the car industry

21 John Smith started Autotech in 1960.
vocabulary Now underline the verbs which mean the same thing in each pair of sentences in the Exercise A B John Smith started Autotech in 1960. George and James Hawkins began Green Fingers in the 1920s

22 GKS Services ________ in 1989 when Dieter Norland left his job as
vocabulary Use verbs from Exercise A which you underlined to complete this company profile. C GKS Services ________ in 1989 when Dieter Norland left his job as an engineer in the computer industry. The company _________ high-tech security alarms and ________ its products all over the World. It ________ 150 people at its factory near Rotterdam, Although the company’s head office is in Amsterdam and ______ a staff of 20, the company _________ a number of new products each year. GKS Services _________ products to the security industry and _______ domestic alarms for the general public. began makes exports employs has introduces supplies provides

23 What products do you think of when you see these brands ?
Reading----LVMH A What products do you think of when you see these brands ? 1 Louis Vuitton Givenchy 3 Kenzo 4 Donna Karan 1.Designer clothes, fashion accessories, watches, luggage 2.Designer clothes, perfume, cosmetics 3.Designer clothes, fashion accessories, perfume, cosmetics 4.Designer clothes, perfume, home accessories

24 Designer clothes, fashion accessories, watches, luggage
Reading Read the first paragraph of the article about LVMH and complete the fact file. B Name: LVMH Head office: Number of stores: Product: Number of brands: workforce: France 1,500 Designer clothes, fashion accessories, watches, luggage 60 56,000

25 Company Profile: LVMH Moët Hennessy Louis Vuitton S.A., usually shortened to LVMH, is a French holding company and the world's largest luxury goods conglomerate. It is the parent of around 60 sub-companies that each manage a small number of prestigious brands. These daughter companies are, to a large extent, run autonomously. The group was formed after mergers brought together champagne producer Moët et Chandon and Hennessy, a leading manufacturer of cognac. In 1987, they merged with fashion house Louis Vuitton to form the current group.

26 LVMH reports strong sales
Reading LVMH reports strong sales By Jo Johnson and Martin Arnold in Pairs LVMH (Louis Vuitton, Moet Hennessey) manufactures and sells luxury goods, such as designer clothes, fashion accessories, watches and luggage. There are several companies in the group. LVMH has 60 famous brands, such as Louis Vuitton, Givenchy, Kenzo, Christian Dior and Donna Karan. It has 1,500 stores worldwide and is expanding its network. It employs 56,000 people. Its head office is in France, but 63% of its staff work outside France. Sales at its Louis Vuitton division rose 22% to £1.175bn ($1.26bn) in the fourth quarter. Total sales at the LVMH group rose 4% to £12.7bn last year. Bernard Arnault, chairman, said that the fashion and leather goods division of LVMH made ‘excellent progress’.

27 Reading LVMH had excellent sales because of its strong brands, store opening and successful new product launches. One of its new products, the Tambour watch, did not have huge sales but it brought customers into the stores. Sales in the US, France and Japan were good. Fewer Japanese tourists traveled last year, but they bought more goods in their home market. Recently, LVMH opened a large store in Japan, which is doing well. LVMH is a creative and innovative group. It aims to impress its customers with its high quality and long-lasting products. Its new products----particularly in cosmetics---depend a lot on research and development .LVMH controls every detail of the brands’ image. From the Financial Times FINANCIAL TIMES World business newspaper

28 Prestigious brands under LVMH

29 Answer these questions.
Reading C Answer these questions. 1.What percentage of LVMH’s staff do not work in France? 2.What was the percentage increase in sales at the Louis Vuitton division in the fourth quarter? 3.Which of the following were reasons for the increase in LVMH’s sales? ( ) a) Well-known products c) Better research b) New stores d) New products 4.How did the launch of the Tambour watch help LVMH? 5 in which markets did LVMH sell a lot of products? 63% 22% a, b, d It brought customers into the stores. US, France, Japan

30 Mark each statement true or false.
Reading D Mark each statement true or false. false 1.LVMH’s main product is cosmetics. 2.LVMH doesn’t launch many new products. 3.,sales in Japan are poor. 4.LVMH’s products are well made. 5.The image of its products is important to LVMH/ false false true true Why do you think LVMH is a successful company? What other successful companies do you know? Why are they successful? D

31 I stay / am staying at the Ritz every time I’m in New York.
Languages focus 2 A Underline the present simple or the present continuous form of the verb to complete these sentences. I stay / am staying at the Ritz every time I’m in New York. I stay / am staying at the Ritz at the moment. She works / is working at home today. She works / is working at home every day. She often calls / is calling Russia. At the moment she calls / is calling a customer in Moscow.

32 4. I don’t usually deal / dealing with all the paperwork
Languages focus 2 4. I don’t usually deal / dealing with all the paperwork I deal / am dealing with all the paperwork while Susan is away. 5. It normally takes / is taking about two months, but this delivery takes / is taking longer than usual. 6. We normally use / are using a London firm. this time we use / are using a different company.

33 Languages focus 2 Complete this article with the present simple or the present continuous form of the verbs in brackets. B The Inditex group The Inditex group ______ (own) six fashion chains including Zara. It ______ (have) around 1,500 stores worldwide. It ________ (operate) in 44 countries. Inditex ________ (employ) 27,000 people and ____ (have) more than 200 fashion designers. Currently the fashion dedigners _____________ (work) on next year’s designer. The Inditex group _________ (do) very well at the moment, and it __________ (try) to become a global fashion leader. Amancio Ortega, the founder of Inditex, also _________ (invests) in property and hotels. Most of this year’s investment __________ (stay) in Spain, owns has operates employs has are working is doing is trying invests is staying

34 EBB Bank Languages focus 2
Work in pairs. Role play this situation. Student A works at the EBB Bank. Student B works at the Goldcrest Hotel. Take it turns to show each other around your company. Say what happens in each area and what is happening now. C EBB Bank Student A Area What happens What is happening now Main hail serve customers cashier/ talk/ to a customer Currency section exchange foreign currency customer / change dollars into euros Loans Section assistant manager arranges Loans for customers assistant manager/ talk/ to a customer on the phone Manger’s office manager works manager/ meet / an important client Reception desk staff answer questions from customers receptionist / listen / to a customer’s complaint

35 Languages focus 2 1. This is the main hall. We serve customers here. At the moment a cashier is talking to a customer. 2. This is the Currency section. We exchange foreign currency here. At the moment a customer is changing dollars into euros. 3.This is the Loans Section. Our assistant manager arranges loans for customers here. At the moment, the assistant manager is talking to a customer on the phone. 4.This is the Manager’s office. Our manager works here. At the moment, the manager is meeting an important client. 5.This is the Reception desk. Staff answer questions from customers here. At the moment, a receptionist is listening to a customer’s complaint.

36 Goldcrest Hotel Languages focus 2 Student B Area What happens
What is happening now Kitchen prepare and cook meals chefs/ prepare today’s lunch Restaurant serve breakfast, lunch and dinner waiter / clear / the tables Reception welcome guests, answer calls receptionist / talk / to a customer Gift shop sell souvenirs maid / clean / the room A bedroom guests stay This is the kitchen. We prepare and cook meals here. At the moment the chefs are preparing today’s lunch.

37 Languages focus 2 2. This is the restaurant. We serve breakfast, lunch and dinner here. At the moment the waiters are cleaning the tables. 3. This is the reception. We welcome guests and answer calls here. At the moment a receptionist is talking to a guest. 4.This is the Gift Shop. We sell souvenirs here. At the moment, a sales assistant is helping a customer. 5.This is a bedroom. Guests stay here. At the moment, a maid is cleaning the room.

38 There are three parts to my presentation. Firstly.
Skills---Starting a presentation Listen to the start of a presentation. Number items a) to e) in the order you hear them. A There are three parts to my presentation. Firstly. By the end of my presentation you will understand clearly our future plans. Good afternoon, everyone .my name’s Ricardo Valdes. I’d like to talk about our new marketing strategy. Finally, the details of the costs… 3 5 1 2 4

39 Topic of the talk 3 Greeting the audience Aim 4. Plan of the talk c d
Skills Listen again. Match the heading 1 to 4 to the items a) to e) in Exercise A. B Topic of the talk Greeting the audience Aim Plan of the talk c d b a C Work in pairs. Prepare an introduction to a presentation. Then introduce the presentation to each other. Choose role A or role B, and use the notes to introduce your presentation. Add any information you wish.

40 Skills Role A Topic The launch of your company’s new product Plan The background to the launch 2. The features of the new product 3. The advertising and marketing plans Aim To give a clear idea of the sales potential of the product Role B Topic Your company’s new system Plan The background 2. Why the company needed to change the system 3. How to use it and to report faults Aim To give a clear idea of how the new system improves communication in the company.

41 Good morning! My name is … and I would like to
talk about the launch of our company’s new product. There are three parts to my presentation, Firstly, the background to the launch. Secondly, the features of the new product. Finally, the advertising and marketing plans of the product. By the end of my presentation, you will have a clear idea of the sales potential of the product. Good morning, everyone. My name is … and I would like to talk about our company’s new system. There are three parts to my presentation. Firstly, the background of the new system. Secondly, why the company needed to change the system. Finally, how to use it and to report faults. By the end of my presentation, you will have a clear idea of how the new system improves communication in the company.

42 Skills Useful language Plan There are three parts to my presentation. My presentation is in three sections. Firstly,… Secondly,… Finally,… Greeting Good morning / afternoon. I’m… Hello, everyone. Nice to see you again. Topic My subject taday is … I’d like to talk to you about… i;’m going to talk about… Aims By the end of my presentation, you will have a clear idea of … By the end of my talk, you will understand how / why …

43 Case study---You and your company Background You are beginning a training course on giving presentations. The trainer has provided a structure for an introduction. She asks you to introduce yourself and the company you work for. You are all from different parts of the world and different industries. Task 1.Work in small groups. Choose role card A,B or C and read your company profile (page 138) 2. Prepare an introduction for a presentation about yourself and the company you work for. It should last approximately one minute. 3.Make your presentation to the other members of your group, try to answer any questions they ask. 4. As a group, decide what you like about each presentation. Why was it interesting?

44 Structure for introduction Greeting your name Your nationality
Case study Writing You are a representative of your company. Write a short profile of the company. Include some of the Information from the introduction to your presentation. Structure for introduction Greeting your name Your nationality Your position Topic Your company Plan Company products or services Important figures:number of employees, turnover, profits Your duties A B C Writing file page 134


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