Presentation on theme: "Discount and loyalty management Fuel cards Self-service terminals for gas stations EPS Services Presentation."— Presentation transcript:
Discount and loyalty management Fuel cards Self-service terminals for gas stations EPS Services Presentation
Contents 1.About us 2.Discount and loyalty management solution 3.Fuel cards 4.Self service terminals for gas stations
About us EPS LT, JSC offers electronic payment systems and solutions to their clients. The company has a lot of experience in developing and installing banks electronic service solutions, loyalty systems and other unique electronic products. Currently EPS LT, JSC provides electronic services and products and cooperates with partners in Lithuania, Latvia, Estonia, Belarus and Ukraine. EPS LT, JSC was established in 2009 after the reorganization of JSC Elektroninės mokėjmo sistemos Our clients – leaders of their segments: MAXIMA, RIMI, Lukoil, and many others.
Discount and loyalty management solution
Discount and loyalty management Why should you need it? It is much cheaper to maintain and old customer, that to attract a new one Deployment of discount and loyalty solution increases customers average receipt sum Knowledge of customers habits leads to more efficient direct personal marketing
Discount and loyalty management What does it enable you to accomplish? Effectively manage, control and plan loyalty programs of your company Provide fast and automatic service to the clients based on set discount and loyalty parameters Possibility to organize loyalty promotions together with partners Gather and provide in-depth analysis of Loyalty Operations
Discount and loyalty management Functionality
Discount and loyalty management Grouping of cards: Cards are grouped according to their prefix Each group can be configured for online authorization Partner cards can be easily added
Discount and loyalty management Station management: Fuel stations can be grouped for easier administration Each group can have individual loyalty rules Individual stations can be assigned to multiple groups
Discount and loyalty management Discount parameter management: One set of parameters covers all points-of-sale Several sets of parameters can be planned in advance Full history of used parameters are available for analysis
Discount and loyalty management Discount scheme: BASIC Fixed discount for fuel and car wash Each card group can have different discount settings Works in offline mode
Discount and loyalty management Discount scheme: ADDITIONAL Additional discount per individual fuel type Different configuration for any combination of card group and gas station Works in offline mode
Discount and loyalty management Discount scheme: SPECIAL PRICE Additional discount for any product Configurable per card group Works in offline mode
Discount and loyalty management Discount scheme: ACCUMULATIVE Discount for fuel and carwash (per card group), that depends on previous months usage Special discount applied in offline mode
Discount and loyalty management Discount scheme: PARTNER Partners loyalty system can be integrated to gain additional value Accumulated points on partners card can be redeemed in your system, with different usage coefficient
Discount and loyalty management Additional marketing text can be printed on each receipt Text can be different for any combination card group and gas station.
Discount and loyalty management Multi-partner loyalty card system A single card uniting different sectors of the economy that provides possibility to companies-participants promote their services and reward their loyal customers
Discount and loyalty management A single loyalty card uniting different participants: Supermarket chains Petrol stations Pharmacies Domestic electric appliance stores Gyms Clothing shops Clubs, cafes, hotels Auto service chains Travel agencies Air carriers
Discount and loyalty management Strengths of multi-partner loyalty card system: Attractive idea to customer Open system to enroll new participants Synergies from co-operation Marketing co-operation Brand promotion Funds saving Development of the internal interests of companies Joint customer data collection, sharing and analysis Greater customer participation Unified web portal
Discount and loyalty management MANY independent loyalty programs controlled by each participant operated by 1 system All participants use same SINGLE loyalty system Models of multi-partner card loyalty solutions
Discount and loyalty management Transformation from mono to coalition loyalty New participants are added to unified loyalty card Loyalty cards of new participants becomes a part of existing loyalty program Outcomes: + Increased number of loyalty program users + Increased brand recognition + Customer satisfaction - More complex system administration - Different participant needs
Discount and loyalty management Coalition loyalty Loyalty system 2 Loyalty card Loyalty system 1 Loyalty system 5 Loyalty system 3 Loyalty system 4 A A C C D D E E E B
Discount and loyalty management Card Distribution channels –Participants stores –Order via internet –Public distribution Communication channels: –Receipt Information is printed on the receipt –Internet Customer can check his loyalty status via internet – and SMS Customer can be informed on special occasion
Discount and loyalty management Core system parts Transaction collection interfaces – transaction data gathering from POS, billing systems, retail data warehouses, etc. Data processing unit - transaction processing, bonus account issuing, etc. Business logics module – bonus calculation and redemption rules, inter-participant clearing, settlement. Business analytics - reporting, data warehousing Management & Administration unit – promotions setup and activation.
Discount and loyalty management Maintained and managed by Operator (Participant) MONO LOYALTY SYSTEM –owned and operated by one participant
Discount and loyalty management MULTI PARTNER LOYALTY SYSTEM –owned and operated by one operator managed by each participant separately Maintained by Operator Managed by each Participant individually
Discount and loyalty management Questions?
What are the benefits? (1/1) All-in-one solution from single service provider Unified and flexible system for quick and painless integration of new standards Implements international safety standards and best practices – reducing the possibility of fraud Increased real-time monitoring of debt Attractive and flexible discounts mechanisms Automatic invoice generation and distribution Web-based self-service interface for customers Implementation experience and many years of service solutions to the largest network of petrol stations in the Baltic countries
Fuel cards What are the benefits? (2/2) A fully functional system can be rolled-out within 4 weeks Serve over 750'000 transactions per month Reducing the number of debt from 11% to 2% Improved loyalty system – increase customer base up to 15% within 6 months Fast and cost-effective introduction of new features
Fuel cards Management tools - users interface
Fuel cards User administration: 1.Can be managed by operator 2.Different users have different access levels
Fuel cards Card acceptor (CA) management: Several card acceptors can co-exist in a single installation Each CA can have different policy assigned Custom non-working days are configured per each CA
Fuel cards Other configuration features: Several fuel suppliers can be registered Product restrictions are configured manually Support for excise calculations
Fuel cards Customer search: Can be found by searching in different attributes (name, registration code, account number, card number, etc.) Search is performed on replicated data in a separate warehouse, so no overhead load is applied to a host
Fuel cards Customers data – general attributes: Contact data (address, registration, s, etc.) Contract details Invoicing settings
Fuel cards Customers data – additional attributes: Bank account numbers for real-time payment mapping Contact person details Self-service web site login credentials
Fuel cards Customers data – credit settings: General credit limits and terms Insurance – related data Risk evaluation settings
Fuel cards Customers data – cards management: Allows manual blocking and unblocking of cards Can be integrated with card production module
Fuel cards Customers data – discount configuration: Accumulative discount scheme with 5 ranges Discounts for foreign/partners cards Discount is applied during invoice generation
Fuel cards Customers data – additional taxes: Additional billing lines can be applied for certain actions Can be applied manually or automatically
Fuel cards Main business processes: Issue cards Manage cards during operation Perform authorizations Monitor finances Serve inter-regional cards (clearing) Reporting
Fuel cards System architecture:
Fuel cards Card-related tasks: Production of "blank" cards Preparing files for card personalization Generation of PIN-codes (DES/3DES) Entering data about customers Card account generation
Fuel cards Management tasks: Customers account provisioning and monitoring Automatic and manual blocking of cards Replacing outdated cards Change PIN-codes Sale restriction management
Fuel cards Authorization modes: Online – each transaction validates with HOST in real time Offline – transactions are processed locally in POS based on black and white lists.
Fuel cards Online authorization: Request more information about the account balance cards Perform payment Perform refunds or partial payment services Validations performed: PIN-code Balance Daily / monthly limits of the account and card Shopping limit The list of goods permitted for sale
Fuel cards Inter-regional cards support: UTA DKV ESSO Extra features: Serve in different currencies Reports about the cash flow for each country Cross-serving of cards with partners and its own network in all countries
Fuel cards Information output: Invoicing Reports –Daily / weekly / monthly log of operations –The number of active cards by type for the reporting period –The number of serviced transactions –Monthly turnover in gas station / shop –The list of debtors –Many others Self-service web site for customers and phone helpdesk
Fuel cards Questions?
Self-service payment terminal for gas stations
Self-service terminals for gas stations What are the benefits: Cost effective replacement of night shift workers Ideal solution for cold gas stations Increased service speed for fuel-only customers One terminal can control all pumps in station Easy integration with attended POS software Integrates site controller with support for most fuel- dispensing hardware manufacturers
Self-service terminals for gas stations Hardware variations Stand alone – rests on the ground and attaches to a wall Internal – to be mounted inside a wall Retro-fit – double sided, to be installed on a foot-stand
Self-service terminals for gas stations Technical characteristics: HardwareInternalStand aloneRetro-fit Touch screen+++ Card reader+++ Bill acceptor+++ Thermal receipt printer+++ Atmosphere sensors+++ Bar-code reader++ A4 printer+ Additional security module+++
Self-service terminals for gas stations Supported terminal hardware manufacturers: Wincor/Nixdorf Dresser Wayne Autotank Tusson
Self-service terminals for gas stations Payment types: Cash (bank-notes only, no coins) Bank cards (VISA, Mastercard, AmEx, etc.) Gift vouchers Change coupons Fuel cards Combined payment (any combination of the above)
Self-service terminals for gas stations Discounts and loyalty management: Fixed discounts Accumulative discounts Bonus points Differential leveling of discounts Special prices Range discounts
Self-service terminals for gas stations Additional features: Pre-paid mode – fuel pumps are only activated after payment. Post-paid mode – customer may fill in prior to payment. Pre-set fill in – of the exact specified amount of fuel Sales of electronic products – e.g. GSM prepaid, public transportation tickets, etc.
Self-service terminals for gas stations Product management: Via terminals interface (touchscreen) External software for mixed stations Centralized management solution for the whole network
Self-service terminals for gas stations Real-time monitoring: Paper level in receipt and/or A4 printer(s) Bill-holder status Atmospherical sensors Tamper detectors (integration with security company is possible) Fuel tank status
Self-service terminals for gas stations User interface Work flow is highly customizable to fit with your companies corporate style and specific business requirements Defaults are perfect for any standard installation
Self-service terminals for gas stations Questions?