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Lobbying 101: Delivering Your Message To Elected Officials Margie Metzler (916) 248-6148; August 14, 2013.

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Presentation on theme: "Lobbying 101: Delivering Your Message To Elected Officials Margie Metzler (916) 248-6148; August 14, 2013."— Presentation transcript:

1 Lobbying 101: Delivering Your Message To Elected Officials Margie Metzler (916) 248-6148; August 14, 2013

2 Advocacy vs Lobbying Both = influencing public officials to take a specific position on a piece of legislation or take a desired action Advocacy is intended to improve the social, economic, political environment Advocacy is intended to affect improvement of the community – or some subset within the community Advocacy is typically done by citizens or 501(c)(3)s 501(c)(3)s can spend up to 20 percent of budget on lobbying* Nonprofit organizations can and should lobby *According to the Internal Revenue Code.

3 Advocacy vs Lobbying Lobbyists are generally paid and represent specific industries or companies Lobbyists must comply with various ethical and lobbying disclosure laws governing their activities

4 What is Advocacy? Education of legislators Strategic influence Getting information/ establishing relationship with legislators and their staffs Creating awareness on both sides Suggesting Improvements to people who have power Getting a legislator to take on legislation you want Offering help and support

5 5 What is Lobbying Activity? Spending money Attempting to influence Legislative or administrative advocacy What we have been doing is bird-dogging, not lobbying

6 What can you offer elected officials? Compelling stories Expert knowledge Community perspective Raising awareness in the community Thanks when they are doing the right thing 6

7 Studies: Is advocacy really effective? 7 Staffers surveyed said that constituents visits to the Washington office (97%) and to the district/state office (94%) have some or a lot of influence on an undecided member When asked about strategies directed to their offices back home, staffers said questions at town hall meetings (88%) and letters to the editor (80%) have some or a lot of influence e_center

8 Studies: Is advocacy really effective? 8 Constituents who make the effort to personally communicate with their Senators and Representative--except via faxare more influential than lobbyists and news editors Nearly identical percentages of staffers said postal mail (90%) and email (88%) would have influence on an undecided Member of Congress

9 SUCCESSFUL ADVOCACY : Consider the motivations of public officials Build relationships with decision makers Conduct power analysis – identify which decision makers to target Make allocation of resources based on What activity is most likely to motivate this particular public official? 9

10 10 Levels State State Legislators/Agencies Federal Members of President/Congress Local City Council, County Board of Supervisors

11 11 How to Set up a Meeting Call to find out whom to contact Include the date, time, and topic Be flexible Call back in a week

12 Meeting with Your Legislator Try to meet face to face Research committee assignments and specialties Establish rapport with legislator AND STAFF Leave informational one page Leave your business card and take one from staff Thank your Assembly member, Senator, City Council Member or County Supervisor

13 13 Meeting Tips Identify yourself as a constituent Have a clear "ask Explain why its needed Give local examples Ask their position and why they hold it

14 14 Meeting Tips (continued) Dont neglect legislators on the opposite side Ask your legislator about specific votes Take materials with you

15 15 Lobbying Donts 1.Dont cover too many issues in a visit 2.Dont be argumentative 3.Dont expect them to be specialists 4.Dont do all the talking

16 16 After Your Visit Always follow up with a Thank You Volunteer to be a resource contact

17 17 Information on Lobbying Regulations Alliance for Justice – –866-675-6229 – –For fact sheets and publications Independent Sector: nce_ethics_resource_center nce_ethics_resource_center

18 Resources Detailed info: how a federal bill becomes a law: html html Federal legislation: State legislation: bilinfo.html or bilinfo.html 18

19 Contacting the White House Contact online: questions-and-comments questions-and-comments Call: –Comments: 202-456-1111 –Switchboard: 202-456-1414 –TTY/TTD Comments: 202-456-6213 –Visitor's Office: 202-456-2121 Write a letter to the President –The White House 1600 Pennsylvania Avenue NW Washington, DC 20500 19

20 Contact Senators All Senators: rmation/senators_cfm.cfm rmation/senators_cfm.cfm Dianne Feinstein: Barbara Boxer: 501 I Street, Suite 7-600, Sacramento, CA 95814 (916) 448-2787; 501 I Street, Suite 7-600 Sacramento, CA 95814; (916) 448-2787; (202) 228-3865 fax 20 Washington, DC Office: 331 Hart Senate Office Bldg. Washington, D.C. 20510 Phone: (202) 224-3841 Fax: (202) 228-3954 TTY/TDD: (202) 224-2501 San Francisco Office: One Post Street Suite 2450 San Francisco, CA 94104 Phone: (415) 393-0707 Fax: (415) 393-0710

21 Contact Congress Members Find all Members of Congress: (202)225-3121 Doris Matsui ( Ami Bera (as of Jan. 1, 2013) Craig Belden, Director of Operations 916-517-5881 Box 582496, Elk Grove 95758 Tom McClintock: 21 428 Cannon HOB Washington, DC 20515 Phone: (202) 225-2511 8700 Auburn-Folsom Road, Suite 100 Granite Bay, CA 95746 Phone: (916) 786-5560 Washington, D.C. Office Phone: (202) 225-7163 Fax: (202) 225-0566 222 Cannon Building Washington, DC, 20515-0505 Sacramento Office Robert T. Matsui U.S. Courthouse 501 I Street, Suite 12-600 Phone: (916) 498-5600 Sacramento, CA, 95814-7305

22 Contact State Legislators Find Senators or assembly members; contact info; maps: nd_districts/legislators/your_legislator.html Bill info: bilinfo.html or bilinfo.html Pocket Directory of the California Legislature: Capitol gift shop or app at 22

23 23 Have fun!

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