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Cayman Islands Product Update Third Quarter 2008.

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Presentation on theme: "Cayman Islands Product Update Third Quarter 2008."— Presentation transcript:

1 Cayman Islands Product Update Third Quarter 2008

2 Agenda Accommodation Update 1.Current Room Stock 2.Occupancy Statistics 3.New Developments Product Enhancement & Development 1.Product Initiatives 2.New Product Offerings 3.National Trust Update 4.Camana Bay Update 5.Restaurants 6.Sister Islands Update 7.Events


4 Current Room Stock* Current Room Stock* GCM, CYB, LYB CategoryGCMCYBLYCTOTAL GUESTHOUSE APT / CONDO HOTEL TOTAL Based on available bedrooms, as of July 29 th 2008

5 Occupancy Statistics Occupancy Statistics GCM, CYB, LYB Hotels Guesthouses/ Apartments April68.4%78.2%46.5%50% May65.2%65.3%39.6%43.6% June61.7%62.8%45.5%47.5%

6 New Developments

7 NameUnitsRoomsLocationCompletion date The Waterford Club44120 Crystal Harbor (close to Grand Caymanian)2009 The Island Resort & Residences81218Colliers, East End2009 The Montclaire2575 West Bay Rd (between Grand view and George Town Villas)2009 Beachcomber40118West Bay Rd2008 Seaview18 South Church StreetJun-08 Renaissance37111 West Bay Rd (formerly Tarquynn Manor)Late 2008 Residences at Beach Bay45135Bodden TownSummer 2008 Cayman Diving Lodge26 East EndDec-08 Coconut Harbor34 South Church Street2008 South Bay (formerly Turtle Beach)3375West Bay Rd2008 Grand Caymanian - Phase 24480West Bay2008/09 The Mandarin Oriental77114Queens Highway, East End2009 Lighthouse Point88West Bay2008 Resort at Ivory Point46140North SideUnsure Watercolours40133Seven Mile BeachUnsure Total units & bedrooms

8 Watercolours Location: Beach Club Colony site 40 units, 133 bedrooms 6 stories high with a basement parking garage A pool with pool bar, two gazebos, and a conference room are also proposed. Beach Club Colony Buckingham Square Grand Cayman Beach Suites

9 Watercolours cont.

10 Island Resort and Residence Construction has begun 89 unit Condohotel with a total of 229 bedrooms Located in East End Anticipated "start-to-finish" schedule of about 28 months

11 Reef Resort Island Resort and Residence Location of Island Resort & Residences

12 Island Resort and Residence

13 Ritz Carlton- DeckHouses New project aimed at those who seek larger spreads with a feel of private island living. Whole ownership in 19 five-bedroom, five-bath single-family homes in a gated community, ranging from $3.5 – $8.7 million 6,300 square feet spread across three levels with a private infinity pool, wrap- around deck and an attached boathouse. Also a one-bedroom, one-bath guest cottage is also on each property. Endless Service offered from Ritz - collection of personalized services, from interior design and boat rentals to personal butlers.

14 Ritz Carlton- DeckHouses

15 Second phase of the development - Secret Harbour (adjacent to DeckHouses) Being designed but plans are for 120 condos comprised of 1,2 and 3 bedrooms Starting at pre-construction prices of US$650,000 Other future phases include: –Yacht marina with more condos, restaurants, bars, and shops Ritz Carlton- DeckHouses


17 Product Initiatives

18 Voluntourism Program

19 Voluntourism Definition: A seamlessly integrated combination of voluntary service to a destination and the best, traditional elements of travel arts, culture, geography, and history in that destination. Focus: Sustainability Opportunity to partner with tourism stakeholders through e-marketing and promotion. CIDoT will provide advice and marketing to those industry partners interested in this service Matchmaking opportunity to introduce Voluntourism to other organizations.

20 Where we are: Industry partners have been approached and are onboard. Many of them already having multiple Voluntourism opportunities. Include: –National Trust Projects/Programmes eg. Blue Iguana and Mission House –National Events –e.g. Pirates Week Office – assisting with functions/painting, building sets –Chamber of Commerce – Island wide clean up –Public Libraries – reading to children, summer events Creative complete Immigration Implications clarified Currently encouraging Hotels to come onboard through CITA

21 Next Steps Approval of final layout and website design Industry partners to submit details for website LIVE Online – Sept 2008 Advertising & Promotional activities E-marketing campaign Awareness campaign

22 RITZ CARLTON -BLUE IGUANA RECOVERY PROGRAM Fridays in August Adult USD$70, Child USD$55 Guests briefed by an Ambassadors of the Environment on the plight of the 25-pound blue dragons and collect fresh food necessary for preparing them for release into the wild. At the Queen Elizabeth II Botanic Park, you will feed iguanas from babies to breeding pairs and serve as a spotter in the park to map the location of roaming blues using binoculars and GPS tracking.

23 Cayman Islands Environmental Programme for the Tourism Sector (CEPTS)

24 CEPTS Promoting sustainable tourism through best practices; public-private sector partnership for improved environmental performance in the CI tourism sector. Phase I –conducting environmental audits –establishing environmental management systems –Guiding piloted properties through Green Globe certification and exploring possibilities of destination certification for Little Cayman 7 pilot properties –Southern Cross Club (LYC) –Little Cayman Beach Resort (LYC) –Pirates Point Resort (LYC) –Cobalt Coast (GCM) –Compass Point (GCM) –Sunshine Suites (GCM) –Botanic Park (GCM)

25 CEPTS Phase 2 –review of the existing development control and site design regulations with a view to incorporating environmental policies –pilot EMS project for tourist attractions –developing a work plan for destination certification for Little Cayman. Later Phases will include establishing EMS in other tourism- related sectors/businesses, such as restaurants, tour operators and watersports operators.

26 Personal Responsibility In Delivering Excellence

27 National Customer Service Standard, Inspection and Training Program Initiated by the MoT & DoT in an effort to help raise the level and consistency of customer service delivery The program consists of developing, implementing and monitoring national customer service (behavioural and quality) standards and training within each of our tourism sectors for our industry partners

28 Milestones Top 10 Promises (behavioural standards) established Promises (multi-sector behavioural standards) benchmark measurement completed –Accommodation sector quality standards established, measurement and benchmark results completed & presented to sector –Accommodation sector Standards of Performance Manuals developed –Quality standards checklist for Attraction sector agreed by sector representatives –Cayman Airways: Cayman Airways quality standards measurement and benchmark results completed / results presented to CAL Cayman Airways Standards of Performance Manuals developed Cayman Airways Practices (on the job coaching component) completed –PRIDE Collateral developed including: PRIDE informational and promotional materials PRIDE Video produced and being utilized in workshops The Know Your Cayman Islands Book was developed as a tool to educate our hospitality ambassadors of the rich history, heritage & culture of the Cayman Islands

29 Training Selected, trained and certified 11 talented local trainers to assure the sustainability of our Promises workshops in customer service excellence. Thus far conducted 56 workshops (Promises, Leading the Promises & Foundations) training and motivating more than 850 participants Next Steps Launch of the PRIDE web site-let Assessments (Mystery Shopping) Distribute Accommodation sector Standards of Performance Manuals & begin Practices coaching Facilitate workshops on Cayman Brac & Little Cayman Develop Attractions sector Standards of Performance Manuals

30 MOT Tourism Scholarship Programme Represents the Governments effort to facilitate more Caymanian involvement in the tourism industry, particularly at the managerial level. Designed for students who demonstrate strong evidence of their desire and intent to pursue Bachelors or Masters Degrees for tourism or tourism related disciplines. Since its inception twelve years ago, sixty-nine students have benefited from the Program. Approximately 60% have completed their studies, and have secured employment within the private and public sectors MOT Scholars will be studying culinary management, graphic design, marketing management, entertainment business, event management, flight training, and hospitality and tourism management.


32 MOT Apprenticeship Training Program Developed as a mechanism to generate a greater supply of highly qualified Caymanian workforce who will raise the level of professional competency within the tourism workforce, bring distinct cultural flavour to the local tourism product and services, and give much needed stability to the industry

33 Designed to provide apprentices with the technical skills and work experience necessary to succeed in todays fast-paced tourism and hospitality industry. Upon successful completion Apprentices will receive: –The regionally recognised CaribCert certification within their core areas of concentration –Certificate of recognition from the Minister of Tourism –Certificate in Hospitality Studies MOT Apprenticeship Training Program

34 The pilot year started with 20 Apprentices Sixteen will graduate in September 40 Apprentices will train in MOT Apprenticeship Training Program



37 New Product Offerings

38 The North Sound Club – WB Caymans only 18-hole Championship Golf Course Formerly - The Links Golf Club; purchased by Ritz Carlton Located on SafeHaven Drive just east of the bypass behind the Ritz- Carlton Rates are seasonal North Sound Club Resident and non-resident club memberships available Club offers a pro shop & open air bar with large screen TVs and a relaxed atmosphere for pre or post-play lounging GOLF (4653) or

39 Details: 18 holes Par 71 6,605 yards USGA Course Rating: 75.1 Greens Average 5,000 Sq Ft Area Events: Host of the Annual Caribbean Amateur Golf Championship August 3-10 The North Sound Club – WB


41 Cayman Islands National Museum - GT Soft opening in November when the building will open for tours Formal opening slated for early Museum Gift Shop closed as of June, operate from the site of the historic old post office Gift shop will re–open in its newly refurbished quarters at the Museum in November 2008

42 Cayman Islands National Museum - GT Gift shop will introduce new line of souvenir merchandise when the re– opened. Will offer everything from Caymanite to crystal, paintings, prints, puzzles and more. Will remain the sole authorised distributor for CI flags and Coat of Arms plaques, as well as the flag of the United Kingdom. As part of its new look, Gift Shop will be more reminiscent of an old time general store Shop hours are Mondays through Fridays, 9 to 5 pm.

43 Miss Lassies House Govt has acquired a key symbol of Caymanian culture – the home of the late Gladwyn Miss Lassie Bush. Classic old-time wattle-and-daub Caymanian cottage Miss Lassie, a prominent Caymanian visionary intuitive artist, lived there her entire life, painting on the walls, windows and doors of the building, as well as on canvas. Cottage will be renovated and used as a visitors centre

44 Cayman Traditional Arts (CTA) - WB CTAs new home – Nurse Leilas House; Leased from the National Trust Nurse Leila was one of the first qualified nurses in CI. Successfully delivered over 1000 babies. The house is over 100 years old, was moved to current location in 1917 after having been damaged by a hurricane.

45 National Trust Update

46 Recent purchases: Additional 173 acres in the Mastic Reserve Uncle Sammys Pond (3.5 acre property in WB); will be developed to include parking, boardwalks, signage and birdwatching facilities Additional 0.41 of an acre at the Governor Gore Bird Sanctuary. The facilities will be expanded. Entered a purchase agreement for 3 acres of land at the southern trailhead of Mastic Trail. Purchase will allow for permanent visitor facilities at the trail including parking, signage and eventually bathroom facilities.

47 National Trust Update Completed exterior repairs and painting to Historic Eldemire House in Cayman Brac Nurse Leilas House, Fort George, Watler Cemetery and Jackson Wall historic sites - Specialist consultant employed to advise appropriate repairs and improvements. Nurse Leilas House - Picket fencing erected and made site improvements. Savannah Schoolhouse - repairs carried out with a view to offering more frequent visitation.

48 National Trust Update Designed, produced and placed directional signage for Trust properties on GCM with the assistance of the DOT. Blue Iguana Captive Breeding Facility Improvements: Introduction of solar power New signage Daily tours Tickets may now be purchased upon entry to the park; replacing the pre-booking system previously employed. Tours for the Summer: Mon-Sat at 11am.

49 National Trust Update Major improvements to GT Visitor Centre; expanded opening hours to include Saturday. Hours are 9-5:30 Mon- Fri & 9am-1pm Saturday. Little Cayman Visitor Centre - Completed wheelchair ramp and improvements to landscaping New brochures produced for Mastic Trail & Mission House (with the assistance of the DOT) - distributed in major hotels and condos.

50 National Trust Future Plans Enhancements to the Mission House site to accommodate events such as weddings and conference dinners Introduction of a full range of Blue Iguana merchandise Development of a permanent Mastic Trailhead Improvements to the visitor experience at Fort George Repairs and improvements to the Little Cayman Visitor Centre.

51 Camana Bay Update

52 – Now Open Abacus – Now Open Abacus is the first restaurant to open in the new prestigious Camana Bay development. Open for lunch and dinner (except Sundays) Fresh and contemporary menu (345) for reservations.



55 Café Del Sol – Now Open

56 Coffee shop opens up on to Books and Books Lounge area with internet access

57 Restaurants

58 Café Del Sol - GT Cafe del Sol- Baristas; 3 rd location Located at Aqua World Duty Free Mall (between Harley Davidson & The Blue Iguana); GT Tel: (345)

59 DriftWood Bar & Lounge - NS Officially closed Sold last summer Established for over 45 years Known for its affordable beer, family atmosphere and Durty Reids delicious barbeque on Sundays Above: Pre-Ivan image

60 Sister Islands Update

61 Brac Open Air Market Coming in Nov/Dec 2008 Location: Next to CYB Water Authority (West End) Date: Every Saturday 10am till dusk Sales: –New and used items –Crafts –Gifts –Plants –Vegetables –Food

62 Events

63 Nickelodeon Family Cruise August 13 th 2008 Welcome Event planned at the Royal Watler Terminal Activities will include: Cultural Displays –Rope making –Thatch weaving –Gig demonstrations –Local produce –Local art and crafts Local Music –Old time Kitchen Band –Local band Samplings –Tortuga Rum Cake –Locally made ice-cream

64 Nickelodeon Family Cruise The Dept of Tourism also plans to take this opportunity to re- energize the Welcome Back cruise program. The Welcome Back programmes specific marketing objectives include, among others: –Support and enhance the further development of cruise tourism which will continue to stimulate the local economy –To work with all stakeholders, organizations and individuals to improve the quality of the cruise product and services offered to visitors and improve the quality of visitor experiences in the Cayman Islands. –To develop and implement strategies that effectively converts cruise passengers to long stay visitors.

65 Thank You!

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