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Heritage Mall Prapt Limkatunyoo Kevin Scofield Nanut Sittniphong

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Presentation on theme: "Heritage Mall Prapt Limkatunyoo Kevin Scofield Nanut Sittniphong"— Presentation transcript:

1 Heritage Mall Prapt Limkatunyoo Kevin Scofield Nanut Sittniphong
Wannaporn Srinives Blaine Yamamoto Denise Yeh

2 Red Robins Overview Spoke to Jeff (Manager) Background Information
Albany location was established on September 13th, 2001 Casual Dining Restaurant Target market is “soccer mom’s” with a couple of kids Sports is shown on televisions situated around the restaurant and in the restrooms in an effort to target father’s 60% of weekly business occurs between Friday evening and Sunday afternoon

3 SWOT Analysis Strengths Weaknesses People 1st Casual Diner
Bottomless Fries Location Customer Service Weaknesses Small Patio Seating Small Commercial Group Store Layout Higher prices compared to fast food establishments

4 SWOT Analysis Opportunities Threats Special Events
Open Another Location Threats Wyatt’s Other Competitors Applebee’s Will be opening a store in Albany next year Olive Garden

5 Target Overview Second Largest General Merchandise Retailer
Over 1,250 Stores in 47 States Albany Target – Opened 1989 Business Hours Monday to Saturday 8a.m. – 10p.m. Sunday 8a.m. to 9p.m. Busy During Afternoons and Weekends

6 SWOT Analysis Strengths Weaknesses Experienced Team
Employees Have Good Relationships Anchor Store of The Mall Target Name Weaknesses Resistance To Change Location Remodeling Company Controlled

7 SWOT Analysis Opportunities Threats Remodel Finish in October
A New Pharmacy Renovating Food Area New Racks Threats Competition Individual Bias

8 Ross Overview Ross Stores, Inc. began in 1982 -six
stores in the San Francisco Bay Area In 2003, there were 568 Ross ‘Dress For Less’ Stores in 25 states and Guam Acquires excess merchandises from manufacturers dd’s DISCOUNTSSM, a new off-price concept targeting the needs of lower-income households 30,000 gross square feet in a self-service, easy-to-shop format Focus group: value-conscious years old Middle to upper-middle income level Ross Stores, Inc. began in 1982 with six stores in the San Francisco Bay Area. At the end of fiscal 2003 there were 568 Ross 'Dress For Less' Stores in 25 states and Guam. The Company also recently announced development of dd's DISCOUNTSSM, a new off-price concept targeting the needs of lower-income households. The initial ten dd's DISCOUNTSSM stores are scheduled to open in the second half of 2004. The average new Ross 'Dress For Less' store features about 30,000 gross square feet in a self-service, easy-to-shop format that is conveniently located in a neighborhood shopping center. Ross targets customers who are value-conscious men and women between the ages of 25 and 54, with middle to upper-middle income levels. Ross customers define value both in terms of brands and strong discounts compared to full-price retailers.


10 SWOT Analysis Strengths Low operation costs
Low price clothing, accessories, home applies % saving Wide rage of products Convenient location- neighborhood shopping center As an off-price retailer, Ross offers first-quality, in-season, brand-name apparel, accessories and footwear for the entire family at everyday savings of 20% to 60% below department and specialty store regular prices. Similar savings can be found on a wide variety of merchandise for the home. Moreover, the convenient location make Ross Albany one of the retailer of choice of Albany’s residents.

11 SWOT Analysis Weaknesses Unorganized
No guarantee of the product availability Poor customer service Too few employees: about 4 Let’s come to the weakness for Ross Albany. Ross Albany are really unorganized, as the picture shows, shoes are on the floor and sometime you can’t find the math, you can find the left side of the shoes but the right side is not there. Furthermore, every time you go to Ross, there is no guarantee if you can find the products you want, it’s like a game of hunting for the best deal for you. Also, it has poor customer service and too few employees. At the time when I were doing this survey, there are only 4 persons around the store, two for cashier, one in front of the fitting room, and another one in the connection door between Ross and the main mall. This may be why they can keep cost low.

12 SWOT Analysis Opportunities Utilize the website Click-and-mortar
Better economic conditions Americans spend most of their time shopping (not include time at work and at home)

13 SWOT Analysis Threats Poor image – only for low income customers
Online retailers Greater size and efficiency retailers: Wal*Mart, Target The threats for Ross are, first of all, the poor image of the company. Customers always view that Ross is for only low income customers not middle to upper-middle as the company try to convey. Moreover, there are a lot of online retailers out there to compete for the same customer dollars on clothing and accessories. Also, they will have the threats from other general retailers with greater in size and efficiency such as Wall*mart, Target.

14 Bath & Body Works

15 Bath & Body Works Bath & Body Works was founded in New Albany, Ohio in the fall of 1990. A division of Limited Brands, Inc., Bath & Body Works now has more than 1,700 stores nationwide. Aim to bring innovation, quality and performance of its products to customers.

16 Bath & Body Works Heritage Mall
Store Manager: Joanna Have been in the Heritage Mall for 5 years. Hours: Same with the Mall Busiest Hours: Depends. Customer: Loyal customer. Mother’s day big promotion. Best Seller: New Items

17 Bath & Body Works SWOT Analysis Strengths
- Strong loyal customer base. - No similar store in the mall. - Recognized brand name. - Distinct store image in the mall. - Good store atmosphere. - Friendly employees. - Clean in-store sample. - Mall brings the traffic flow. - Click and mortar retailer.

18 Bath & Body Works SWOT Analysis Opportunities Weaknesses
- High-end product not match Albany’s profile. - Most of the mall traffic is not their customers. - Inflexible operation hours. Opportunities - Old Navy opened in end of August may bring the consumer traffic they want. - More local promotions. - Same promotion timing with the anchor stores. Threads - Beauty products in Target, hair salon, Ross, Sears, and Gottschalk’s

19 Coach House Gift

20 Coach House Gifts Since 1969, Coach House Gifts has offered Hallmark products and fine gifts across the country, and now it is the nation's premier retailer of greeting cards, collectibles, upscale gifts and items for the home. Good reputation of service, selection and convenience. Many Coach House Gifts stores are also Hallmark Gold Crown. In Oregon, there are two Coach House Gifts store (Heritage Mall and Getaway Mall)

21 Hallmark Cards, Inc. Company
As the #1 producer of warm fuzzies, Hallmark Cards is the Goliath of greeting cards. The company's cards are sold under brand names such as Hallmark, Shoebox, and Ambassador and can be found in more than 42,000 US retail stores (about 4,200 of these stores bear the Hallmark Gold Crown name; the majority of these stores are franchised). Hallmark also owns Binney & Smith (maker of Crayola brand crayons) and portrait studio chain The Picture People. ‧It offers electronic greeting cards and flowers through its Web site, ‧Produces television movies through Hallmark Entertainment and the Crown Media unit.

22 Coach House Gifts in Heritage Mall
Store Manager: Desiree Whither Have been in the Heritage Mall for 5 years. Female customer base Recruiting continually Busiest Hours: 3-4 pm High-end store

23 Coach House Gifts in Heritage Mall
SWOT Analysis Strengths - No other Hallmark or similar store in Albany. - Distinct store image in the mall. - Well-known brand name (Hallmark). - Gottschalk’s brings them customers. - Friendly employee. - Destination store.

24 Coach House Gifts in Heritage Mall
SWOT Analysis Weaknesses - Heritage mall is not a busy mall. - Most of the mall traffic is not their customers. - Inflexible open hours. Threads - No immediate thread right now. - Cards and gifts in Target, Ross in the mall, and Fred Myer and other stores out of the Mall. Opportunities - The coming of Old Navy will bring desirable customer base. - More direct marketing to Albany area.

25 Everyone’s Mall ? Or Women’s

26 Gottschalks General info One-time responsive manager said:
“ I received your message you left here in the store.  Please give me more information as to what you are looking for? Thank you. Lawrence LaJoie Store Manager Albany ” General info Regional department store chain headquartered in Fresno, California Selling housewares, clothing, fragrances, jewelry. Celebrating 100th year of business

27 Gottschalks Strengths Weaknesses - Plenty of parking
- Visible, adjacent to major streets& intersection - Heritage Plaza located just opposite - Good customer service - Nice and spacious store layout - Proper ventilation - Special events Weaknesses - Low brand awareness - No remarkable or outstanding reputation for values they brings to customers

28 Gottschalks Opportunities - More advertising to create brand awareness
- Spread the news of upcoming events - OSU students or students from other schools/universities nearby. - Strengthen their private label brands – allowing them to be competitive by distinguishing themselves from competitors. - Online shopping and a better website

29 Gottschalks Threats - Ross - Woodburn - Other retailers in that area
- Advertising

30 Heritage Shopping Mall
Donna R. Green ( General manager of Heritage Mall ) Name “Heritage” comes from the name of the oak tree nearby the mall Heritage Mall first opened November , relationship with Target ,Emporium , Sears and JC Penny Currently Department Stores : Target , Ross , Sears and Gottschalks Target Groups : mainly 35, senior and younger ( mixture of all three) Mall has 85 % occupancy Old Navy is coming September 6 Future plan is replace bad performing stores to have larger and well known name stores ex. Pac Sun, AE. Key periods for Ad : Back to school , Valentine , Dad&Mom’s day , Christmas

31 Map and Directory Department Stores Health & Beauty
Accessories Jewelry Apparel Services Cards, Gifts & Books Special shops Food & Restaurants Footwear Music, Electric & Cameras

32 Heritage Shopping Mall SWOT
Strengths Good location: close to I-5 , highway 34 and Corvallis Parking lots are big enough and concern about senior group Various kinds of store for everybody New store is coming : Old navy Clean place for shopping

33 SWOT Analysis Weaknesses Construction makes inconvenience
Parking lots are too big Customer service Small food court Customers need more entertainment ex. Ice skating

34 SWOT Analysis Opportunities
- Place for community : a lot of senior people ( discussion group) - Easy to come ( signs along the road) - Advertising : Cable , newspaper , radio , billboard - Special events all year long : because it can bring people, and built customer loyalty by these events - No competitors in Albany ( according to Donna) - “Even it rains or hot outside , people still visit the mall” (Heritage Mall customer)

35 Threats Mall name “ Heritage” feel like sell old stuff or antique
Competitors are not in Albany but outside Albany are Salem Center , Lancaster Mall , Gateway Eugene , VRC K mart is also competitor

36 Should Heritage be changed the name to “White Oak”?
Visit Heritage Mall Mall Hour : Mon-Fri Sat Sun – 6.00

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