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Heritage Mall Prapt Limkatunyoo Kevin Scofield Nanut Sittniphong Wannaporn Srinives Blaine Yamamoto Denise Yeh.

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Presentation on theme: "Heritage Mall Prapt Limkatunyoo Kevin Scofield Nanut Sittniphong Wannaporn Srinives Blaine Yamamoto Denise Yeh."— Presentation transcript:

1 Heritage Mall Prapt Limkatunyoo Kevin Scofield Nanut Sittniphong Wannaporn Srinives Blaine Yamamoto Denise Yeh

2 Red Robins Overview Spoke to Jeff (Manager) Background Information – Albany location was established on September 13 th, 2001 – Casual Dining Restaurant – Target market is soccer moms with a couple of kids Sports is shown on televisions situated around the restaurant and in the restrooms in an effort to target fathers – 60% of weekly business occurs between Friday evening and Sunday afternoon

3 SWOT Analysis Strengths – People – 1 st Casual Diner – Bottomless Fries – Location – Customer Service Weaknesses – Small Patio Seating – Small Commercial Group – Store Layout – Higher prices compared to fast food establishments

4 SWOT Analysis Opportunities – Special Events – Open Another Location Threats – Wyatts – Other Competitors Applebees – Will be opening a store in Albany next year Olive Garden

5 Target Overview Second Largest General Merchandise Retailer Over 1,250 Stores in 47 States Albany Target – Opened 1989 Business Hours – Monday to Saturday 8a.m. – 10p.m. – Sunday 8a.m. to 9p.m. Busy During Afternoons and Weekends

6 SWOT Analysis Strengths – Experienced Team – Employees Have Good Relationships – Anchor Store of The Mall – Target Name Weaknesses – Resistance To Change – Location – Remodeling – Company Controlled

7 SWOT Analysis Opportunities – Remodel Finish in October – A New Pharmacy – Renovating Food Area – New Racks Threats – Competition – Individual Bias

8 Ross Overview Ross Stores, Inc. began in 1982 -six stores in the San Francisco Bay Area In 2003, there were 568 Ross Dress For Less Stores in 25 states and Guam Acquires excess merchandises from manufacturers dds DISCOUNTSSM, a new off-price concept targeting the needs of lower-income households 30,000 gross square feet in a self-service, easy-to-shop format Focus group: value-conscious 25-54 years old Middle to upper-middle income level


10 SWOT Analysis Strengths Strengths – Low operation costs – Low price clothing, accessories, home applies - 20-60% saving – Wide rage of products – Convenient location- neighborhood shopping center

11 SWOT Analysis Weaknesses Weaknesses – Unorganized – No guarantee of the product availability – Poor customer service – Too few employees: about 4

12 SWOT Analysis Opportunities Opportunities – Utilize the websitewebsite Click-and-mortar – Better economic conditions – Americans spend most of their time shopping (not include time at work and at home)

13 SWOT Analysis Threats Threats – Poor image – only for low income customers – Online retailers – Greater size and efficiency retailers: Wal*Mart, Target

14 Bath & Body Works

15 Bath & Body Works was founded in New Albany, Ohio in the fall of 1990. A division of Limited Brands, Inc., Bath & Body Works now has more than 1,700 stores nationwide. Aim to bring innovation, quality and performance of its products to customers.

16 Bath & Body Works Heritage Mall Store Manager: Joanna Have been in the Heritage Mall for 5 years. Hours: Same with the Mall Busiest Hours: Depends. Customer: Loyal customer. Mothers day big promotion. Best Seller: New Items

17 Bath & Body Works Bath & Body Works SWOT Analysis Strengths - Strong loyal customer base. - No similar store in the mall. - Recognized brand name. - Distinct store image in the mall. - Good store atmosphere. - Friendly employees. - Clean in-store sample. - Mall brings the traffic flow. - Click and mortar retailer.

18 Bath & Body Works SWOT Analysis Weaknesses Weaknesses - High-end product not match Albanys profile. - Most of the mall traffic is not their customers. - Inflexible operation hours. Opportunities - Old Navy opened in end of - Old Navy opened in end of August may bring the August may bring the consumer traffic they want. consumer traffic they want. - More local promotions. - More local promotions. - Same promotion timing - Same promotion timing with the anchor stores. with the anchor stores.Threads - - Beauty products in Target, hair salon, Ross, Sears, and Gottschalks

19 Coach House Gift

20 Coach House Gifts Coach House Gifts Since 1969, Coach House Gifts has offered Hallmark products and fine gifts across the country, and now it is the nation's premier retailer of greeting cards, collectibles, upscale gifts and items for the home. Good reputation of service, selection and convenience. Many Coach House Gifts stores are also Hallmark Gold Crown. In Oregon, there are two Coach House Gifts store (Heritage Mall and Getaway Mall)

21 Hallmark Cards, Inc. Company Hallmark Cards, Inc. Company As the #1 producer of warm fuzzies, Hallmark Cards is the Goliath of greeting cards. The company's cards are sold under brand names such as Hallmark, Shoebox, and Ambassador and can be found in more than 42,000 US retail stores (about 4,200 of these stores bear the Hallmark Gold Crown name; the majority of these stores are franchised). Hallmark also owns Binney & Smith (maker of Crayola brand crayons) and portrait studio chain The Picture People. It offers electronic greeting cards and flowers through its Web site, Produces television movies through Hallmark Entertainment and the Crown Media unit.

22 Coach House Gifts in Heritage Mall Store Manager: Desiree Whither Have been in the Heritage Mall for 5 years. Female 18-65+ customer base Recruiting continually Busiest Hours: 3-4 pm High-end store

23 SWOT Analysis Strengths - No other Hallmark or similar store in Albany. - Distinct store image in the mall. - Well-known brand name (Hallmark). brings them customers. - Gottschalks brings them customers. - Friendly employee. - Destination store. Coach House Gifts in Heritage Mall

24 Weaknesses - Heritage mall is not a busy mall. - Most of the mall traffic is not their customers. - Inflexible open hours. Coach House Gifts in Heritage Mall SWOT Analysis Opportunities - The coming of Old Navy will bring desirable customer base. - More direct marketing to Albany area. Threads - No immediate thread right now. - Cards and gifts in Target, Ross in the mall, and Fred Myer and other stores out of the Mall.

25 Everyones Mall ? Or Womens

26 Gottschalks – One-time responsive manager said: I received your message you left here in the store. Please give me more information as to what you are looking for? Thank you. Lawrence LaJoie Store Manager Albany General info - Regional department store chain headquartered in Fresno, California - Selling housewares, clothing, fragrances, jewelry. - Celebrating 100 th year of business

27 Gottschalks Strengths - Plenty of parking - Visible, adjacent to major streets& intersection - Heritage Plaza located just opposite - Good customer service - Nice and spacious store layout - Proper ventilation - Special events Weaknesses - Low brand awareness - No remarkable or outstanding reputation for values they brings to customers

28 Gottschalks Opportunities - More advertising to create brand awareness - Spread the news of upcoming events - OSU students or students from other schools/universities nearby. - Strengthen their private label brands – allowing them to be competitive by distinguishing themselves from competitors. - Online shopping and a better website

29 Gottschalks Threats - Ross - Woodburn - Other retailers in that area - Advertising

30 Heritage Shopping Mall Donna R. Green ( General manager of Heritage Mall ) Name Heritage comes from the name of the oak tree nearby the mall Heritage Mall first opened November 2 1988, relationship with Target,Emporium, Sears and JC Penny Currently Department Stores : Target, Ross, Sears and Gottschalks Target Groups : mainly 35, senior and younger ( mixture of all three) Mall has 85 % occupancy Old Navy is coming September 6 Future plan is replace bad performing stores to have larger and well known name stores ex. Pac Sun, AE. Key periods for Ad : Back to school, Valentine, Dad&Moms day, Christmas

31 Map and Directory Department Stores Health & Beauty Accessories Jewelry Apparel Services Cards, Gifts & Books Special shops Food & Restaurants Footwear Music, Electric & Cameras

32 Heritage Shopping Mall SWOT Strengths Good location: close to I-5, highway 34 and Corvallis Parking lots are big enough and concern about senior group Various kinds of store for everybody New store is coming : Old navy Clean place for shopping

33 Weaknesses Construction makes inconvenience Parking lots are too big Customer service Small food court Customers need more entertainment ex. Ice skating SWOT Analysis

34 Opportunities - Place for community : a lot of senior people ( discussion group) - Easy to come ( signs along the road) - Advertising : Cable, newspaper, radio, billboard - Special events all year long : because it can bring people, and built customer loyalty by these events - No competitors in Albany ( according to Donna) - Even it rains or hot outside, people still visit the mall (Heritage Mall customer) SWOT Analysis

35 Threats Mall name Heritage feel like sell old stuff or antique Competitors are not in Albany but outside Albany are Salem Center, Lancaster Mall, Gateway Eugene, VRC K mart is also competitor

36 Should Heritage be changed the name to White Oak? Visit Heritage Mall Website @ Mall Hour : Mon-Fri 10.00-9.00 Sat 10.00 - 7.00 Sun 10.00 – 6.00

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