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Auckland: 2 hours Hamilton: 45 minutes Waitomo: 1 ½ hours Rotorua: 45 minutes Tauranga: 45 minutes Taupo: 1 ½ hours Wellington: 6 hours.

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Presentation on theme: "Auckland: 2 hours Hamilton: 45 minutes Waitomo: 1 ½ hours Rotorua: 45 minutes Tauranga: 45 minutes Taupo: 1 ½ hours Wellington: 6 hours."— Presentation transcript:

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2 Auckland: 2 hours Hamilton: 45 minutes Waitomo: 1 ½ hours Rotorua: 45 minutes Tauranga: 45 minutes Taupo: 1 ½ hours Wellington: 6 hours

3 The Product Frequent Daily Tour Departure Times Two Hour Guided Tour of Set 1250 acre farm with 13,000 sheep and 300 beef cattle What is involved in the making of a major film The Party Tree, gardens The Mill & Bridge, Green Dragon Inn Bag End, 44 Hobbit Holes Set built to last for 50 years Business partnership with Peter Jackson

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6 Film Tourism from an Operators Perspective Economic Impact of Hobbiton Movie Set on Matamata in 2011 $4.5 million per annum 47 FTE Employment at $1.5 million pa Future Investment $2.0 million 4.5 FTE Employment Forecast 150,000 visitors pa $18.9 million pa 132 FTE at $4.2 million pa Matamata i-SITE 2002: 50,000 visits pa 2004: 367,000 visits pa (Release of The Return of the King) 20% visit Hobbiton Movie Set

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8 FUTURE DEVELOPMENTS

9 New Tour Entrance to Set One of the more memorable scenes of Hobbiton Movie Set in The Lord of the Rings is the view through the entrance-way known as Gandalf s Cutting. Visitors to the set will enter through this same cutting to reveal the expanse of the set and the view across the hobbit holes and gardens to Bag End.

10 New Group Area The release of The Hobbit: An Unexpected Journey in December 2012 will create renewed interest in New Zealand film locations and associated attractions. The proposed new group area will be a temporary facility to cater for groups of up to 400 people with associated gift shop and toilets. This facility can be expanded to accommodate more than 800 people. Catering will be undertaken on site allowing for an all inclusive film experience without impinging on general tour flows. This area also has the ability to host special events, gala dinners and network functions.

11 Enhanced Landscaping

12 The Green Dragon Inn The Green Dragon Inn is the meeting place of the local Hobbiton area. Tall tales and true are discussed by the gossiping hobbits over half pints of ale. From November 2012, The Green Dragon Inn will open its doors and become an inclusion to the tour of Hobbiton Movie Set. Guests will be able to sit down in authentic surroundings with a real ale or brewed coffee thus providing added value and a new dimension to the visitor experience.

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