1. Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February 26, 2013

2. 81 million rides in 2012 Serves 60 cities 127 routes 125 bus 1 light rail line 1 commuter rail line 941 vehicles 2,800 employees $323 million budget METRO Green Line LRT to begin service in 2014 Metro Transit at a Glance We at Metro Transit deliver environmentally sustainable transportation choices that link people, jobs and community conveniently, consistently and safely.

3. Minnesota at a Glance – Dec. 9 Blizzard

4. Preparing for the Storm Winter Weather Team Tracks storms Operational readiness Communications On-time performance Number of stuck buses Incidents…

5. Communicating with Customers and Media

6. The Marketing Opportunity

7. Transit to the Rescue

8. The Results Ridership Northstar Light Rail Bus Routes Social Media Media Coverage Positive testimonials

9. Completing the Circle

10. Contact Information Bruce Howard Director of Customer Services and Marketing 612-349-7694 bruce.howard@metrotransit.org John Siqveland Manager of Public Relations 612-349-7089 john.siqveland@metrotransit.org