Presentation on theme: "What EVERY For Sale By Owner Should Know. Three Facts: 1.Sellers have been employing REALTORS ®, for over 200 years … Why? 2. 70% of For Sale By Owners."— Presentation transcript:
What EVERY For Sale By Owner Should Know
Three Facts: 1.Sellers have been employing REALTORS ®, for over 200 years … Why? 2. 70% of For Sale By Owners choose a REALTOR ®, or change their plans … Why? 3. REALTORS ®, can sell houses FASTER and for MORE MONEY … Why? There are 6 obvious reasons…
Reason #1: Serious Buyers Only Shop Only Shop FOR SALE BY OWNERS to Save a Commission…
Reason #2: The Law of SUPPLYand DEMAND…
# of Realtors in Region: Avg. # of Prospects each: Total # of Prospects: Avg. # of days to Close: If it takes Realtors with _____ prospects, _____ days to get sellers their money … How much TIME will it take for THE FOR SALE BY OWNER? , Law of Supply & Demand 5,000 50,000120
Reason #3: Difficulty Separating the LOOKERS from the BUYERS…
Separating Lookers From Buyers… *National Association of REALTORS® Study TIME?
Reason #4: The Longer It Takes to SELL, the More MONEY That Could be LOST…
Rates might go up$ New home may cost more$ Your home worth less$ Lose speculation time$ Vacant monthly maintenance$ Double house payment$ Discount points might go up $ Tax advantages$ Lost in the shuffle$ Repair and lose money$ Financial Risk Analysis:
Reason #5: Marketing Services: = Exposure = Prospects = MORE VALUE
Marketing Services Comparison: MLS Nationally Recognized Sign Professional Print Advertising World-Wide Internet Showcase International Relocation Ancillary Services, e.g. Home Warranty Services: REALTOR ® FSBO ? ? ? ? ?
Reason #6: Third Party Negotiating Saves TIME and MONEY…
Advantages of Third Party Negotiation Trained Negotiators Trained Negotiators Not Emotionally Involved Not Emotionally Involved Avoid Pitfalls Avoid Pitfalls Understand the Needs of Both PartiesUnderstand the Needs of Both Parties
Now That You KNOW… Serious buyers only shop For Sale By Owners to SAVE the COMMISSION Serious buyers only shop For Sale By Owners to SAVE the COMMISSION The Law of SUPPLY and DEMAND The Law of SUPPLY and DEMAND The difficulty separating LOOKERS from BUYERS The difficulty separating LOOKERS from BUYERS More Marketing Services ultimately equals MORE BUYERS More Marketing Services ultimately equals MORE BUYERS The Longer it takes to sell, the more MONEY that can be LOST The Longer it takes to sell, the more MONEY that can be LOST 3 rd Party Negotiating saves TIME & MONEY 3 rd Party Negotiating saves TIME & MONEY Doesnt It Just Make Sense?