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Sales process. INTRODUCTION Business firms and non – for – profit organizations depend on revenues from customers for their continued existence. Revenues.

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Presentation on theme: "Sales process. INTRODUCTION Business firms and non – for – profit organizations depend on revenues from customers for their continued existence. Revenues."— Presentation transcript:

1 Sales process

2 INTRODUCTION Business firms and non – for – profit organizations depend on revenues from customers for their continued existence. Revenues arise because the business firms and organizations determine the needs of certain customers and finds ways to serve these needs. In the simplest form, the revenue cycle is the direct exchange of finished goods or services for cash in a single transaction between seller and a buyer. more complex revenue cycle process sales on credit, many days or weeks may pass between the point of sale and the subsequent receipt of cash.

3 RELATIONSHIPS TO THE ORGANIZATION The main organizational units involved in the sale transaction processing cycle : the marketing / distribution And Finance / accounting functions The two units interact closely to perform the processing steps with the sale cycle.

4 RELATIONSHIPS TO THE ORGANIZATION Marketing management objectives : 1.Determining and satisfying the needs of customers. 2.Generating adequate revenue to cover costs and expenses, replace assets, and provide an adequate return on investment.

5 RELATIONSHIPS TO THE ORGANIZATION The top marketing manager is often a vice – president, whose responsibilities typically involve : Market research focus on the market for the firms products or services by studying customers attitudes, preference, and spending power. Promotion and advertising improve the market's awareness of the firms products or services by establishing and executing promotional strategies such as direct mailings, telemarketing, and dealer motivation.

6 RELATIONSHIPS TO THE ORGANIZATION Customer services handles customer inquiries and complaints about products and services. product or services development and planning focus on the product or services lines, including styling, packaging, and performance Sales concentrates on the selling effort through sales forecasts and evaluation of sales performance. Shipping and transportation provide the distribution support for the marketing function to ensure the orders goods are delivered to customer promptly, in good condition, and in accordance with customer specification.

7 RELATIONSHIPS TO THE ORGANIZATION the objective of financial and accounting management relate broadly to funds, data, information, planning, and control over recourses

8 RELATIONSHIPS TO THE ORGANIZATION The top financial manager in many firms is the vice- president of finance – tow managers are often directly to this top manager : controller treasurer Budgeting And cash planning Credits And collections cash Receipt Aids in Developing Short-range And long – Range Budgets and Cash forecasts Develops Credit and Collection Policies and administrates The policies With respect to Individual customers An arm of the Cashier, Deposits Cash received And maintains The related Records. Belling Inventory control Accounts Receivable General Ledger Prepares The sales Invoice Maintains the Records pertaining to Inventory Balances. Maintains the Accounts of Individual Customers maintains the ledger of all Balance sheet And income Statement Accounts from Which financial Reports are prepared

9 OBJECTIVE OF THE SALE PROCESS The primary objective in processing revenues is to achieve timely and efficient cash collection. Objectives of the AIS for the Sales Process : tracking sales of goods and / or services to customer. Filling customers orders. Billing for goods and services. Collecting payment for goods and services. Forecasting sales and cash recipes.

10 INPUTS TO THE SALE PPROCESS Sales order : a formal, multicopy form prepared from the customer order, at the time a customer contracts for goods or services.

11 INPUTS TO THE SALE PPROCESS Sales invoice : the document that sent to customer to reflect the product or products purchased, price, and the terms of payment.

12 INPUTS TO THE SALE PPROCESS remittance advance : a document that shows the amount of the cash receipt from a customer You have probably seen a remittance advice before. When you pay your Visa or MasterCard bill.

13 INPUTS TO THE SALE PPROCESS packing slip : a copy of the sales order or picking list enclosed with the goods when they are packaged for shipping order Shipping notice : often a copy of the sales order or a separate shipping document that serves as proof that the goods were shipped.

14 INPUTS TO THE SALE PPROCESS Debit/credit memoranda : are source documents affecting both the sales and purchasing process. An organization issues these memoranda to denote the return of damaged goods of discrepancies about the amount owed.

15 INPUTS TO THE SALE PPROCESS Business organizations are beginning to recognize the value of the data they collect about their customers and sales transactions in terms of improving customer satisfaction and profitability. As a result, they are purchasing or developing customer relationship management (CRM) systems to gather, maintain, and use these data.

16 EVENTS IN THE SALES PROCESS The data flow diagram presents an overview of the logical activates that constitute the sale order processing system

17 EVENTS IN THE SALES PROCESS The high- level system flow chart provides an overview of the AIS for the sales process This view assumes an online sales order. Notice the lack of paper documents – and electronic images replace written documents. The flowchart also assumes that the AIS uses a centralized database that integrates all the data files..

18 BENEFITS OF THE ONLINE INPUT BATCH PROCESSING SYSTEM 1)Sales are processed and shipped more quickly so that customers should be better satisfied with the service and more likely to place orders in the future. 2)Sales data update records as soon as orders are received, thereby keeping key order and inventory information more up-to-date. 3)Data are validated upon entry so that errors are detected more quickly and reprocessing delays due to undetected errors are reduced. 4)Paperwork flows are reduced, as when sales order data are entered from phone calls or orders are transmitted via electronic data interchange networks..

19 BENEFITS OF THE ONLINE INPUT BATCH PROCESSING SYSTEM 5)Accounting related updating runs (i.e.. Billing, cash receipt) are efficient and better controlled, since sales and cash receipt transactions are handled in batches with control totals. 6) accounting-related processing is also simplified, since transaction are posted without sorting and since the relevant files are on-line and integrated. 7)Information that is both current and integrated can be easily retrieved by clerks and managers ; thus, inquiries (e.g., from customers) can be answered quickly and correctly, and control reports and summaries can be generated for managers as needed.for instance, the accounts receivable aging schedule and sales analysis can be viewed or printed as often as desired.

20 OUTPUT ( REPORT ) Financial statement information An AIS uses some of these outputs to produce external accounting reports, such as financial statements, as well as internal reports, such as management reports. Customer billing statement This statement summarizes outstanding sales involves for a particular customer and shows the amount currently owed.

21 OUTPUT ( REPORT ) The aging report shows the accounts receivable balance broken down into categories based on time outstanding. The bad debt report contains information about collection follow-up procedures for overdue customer accounts. This allows management to track the effectiveness or collection efforts.

22 OUTPUT ( REPORT ) Cash receipts forecast. Data such as sales amounts, terms of sale, prior payment experience for selected customers, and information from aging analysis reports and cash collection reports are all inputs to this forecast. Customer listing This report is likely to show customer ID numbers (for uniquely identifying each customer), contact name, shipping and billing addresses, credit limits, and billing terms.

23 OUTPUT ( REPORT ) Sales analyses report By capturing detailed data about each sale, the AIS produces reports to help management monitor sales activities and plan production and marketing effort.

24 OUTPUT ( REPORT ) Demand managerial report the information they contain is used primarily for managerial decision making and control. Types of managerial decisions decision 2.Financial decision

25 OUTPUT ( REPORT ) Marketing decisions 1.Which types of markets and customers are to be served ? 2.Which specific products are to be provided to customers, including new products to produce? 3.What prices are to be charged, and what discounts are to be allowed ? 4.What after-sales services are to offered ? 5.What channels of distributions are to be employed? 6.What marketing plans and budgets are to be established for the coming year ?

26 OUTPUT ( REPORT ) financial decisions 1.What criteria are to be employed in generating credit to potential customers ? 2.What collection methods are to be employed in minimize bad debts ? 3.What accounts receivable records are to be maintained concerning amounts owed by customers ? 4.What sources, other than receipts from sales are to be employed in obtaining needed funds for operations ? 5.What financial plans and cash budgets are to be established for the coming year ?

27 INTERNAL CONTROL RISK EXPOSURES transaction with in the sales revenue cycle are exposed to several types of risk. For example : 1.Credit sales made to customers who represent poor credit risks Losses from bad debts 2.Unrecorded or unbilled shipments Losses of revenue, overstatement of inventory and understatement of accounts receivable in the balance sheet. 3.Accessing of accounts receivable, merchandise inventory, and other records by unauthorized persons. Losses of security over such records, with possibly detrimental use made of the data accessed.

28 INTERNAL CONTROL In order to counteract such risk exposures, a firm must establish a Varity of internal control Several key control objectives are to be ensure that : All customers who are accepted for credit sales are creditworthy. All ordered goods are shipped and all services are performed by dates that are agreeable to both parties. All shipped goods are authorized and accurately billed within the proper accounting period. All sales returns and allowances are authorized and accurately recorded and based on actual returns of goods. All cash receipts are recorded completely and accurately. All credit sales and cash receipts transactions are posted to proper customers accounts in the accounts receivable ledger All accounting records, merchandise inventory, and cash are safeguarded.

29 INTERNAL CONTROL General controls concerning the sale revenue cycle can be categorized as : Organizational controls Documentation controls Asset accountability controls Management practices control Data center operations controls Authorizations controls Access controls


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