1. The Arab Spring and Beyond Social Media Training

2. Our Project How to increase the capacity around use of social media For journalists For the business side Project team Bill Mitchell, Howard Finberg, Vanessa Goodrum, Susan Mernit, Tarek Atia and a host of trainers

3. Our Project We know this training works Two weeks in Nov. 2012, April 2013

4. Our Project: On-site Effective, but it is not sustainable It does not scale

5. Our Innovation Use what we learn from on-site training to build sustainable training Use Poynters e-learning platform

6. Two Outcomes 1. Self-directed training in English & Arabic

7. Two Outcomes 1. Self-directed training in English & Arabic

8. Two Outcomes 2. Online Group Seminar

9. Two Outcomes 2. Online Group Seminar [final steps] Localize into Arabic Provide training for training organizations who want to use it

10. The URLs Self-directed English: http://www.newsu.org/courses/social- media-strategies-and-tools http://www.newsu.org/courses/social- media-strategies-and-tools Self-directed Arabic: http://www.newsu.org/ar/node/359005 http://www.newsu.org/ar/node/359005 Online Group Seminar: http://www.newsu.org/courses/creating- your-social-media-strategy http://www.newsu.org/courses/creating- your-social-media-strategy

11. Thank You for the Support To the funder, Google To IPI To the participants who helped us shape the training

12. Thank You for Listening Howard Finberg Director of Training Partnerships & Alliances 1-727-821-9494 hfinberg@poynter.org Twitter: @hif hfinberg@poynter.org