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SMB Facebook contest. Stage 1 We posted on the Calcalist Facebook account an application of surfers' contents. Stage 2 We urged SMB with Facebook accounts.

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Presentation on theme: "SMB Facebook contest. Stage 1 We posted on the Calcalist Facebook account an application of surfers' contents. Stage 2 We urged SMB with Facebook accounts."— Presentation transcript:

1 SMB Facebook contest

2 Stage 1 We posted on the Calcalist Facebook account an application of surfers' contents. Stage 2 We urged SMB with Facebook accounts to submit their accounts to the contest. We thus created a gallery of SMB that were exposed to the 60,000 Facebook friends of Calcalist. Stage 3 Using of the resource of social links on the Facebook network, the business owners spread the word regarding the contest and called upon their network friends to vote for them and upon other business owners to enroll. Stage 4 Choice of Facebook pages was based on an adjusted calculation of surfers vote (30%) and a professional panel of judges (70%). The prize for the winning Facebook page: advertisement in Calcalist (newspaper and web site), Facebook application package, business communication package.

3 Application Page Samples

4 Application Page Samples

5 Application Page Samples

6 Aggressive Promotion On All Platforms

7 Newspaper Ads

8 Newspaper Ads

9 Web site

10

11 Interstitials

12 Facebook Promotions

13 Content Articles

14 Calcalist's Finalist Competition: Selecting the best SMB Facebook pages in Israel Hundreds of small and medium-size businesses have registered for the competition, which ranks the best pages. The winner will win a prize valued at NIS 100,000

15 Content Articles I Merge My Love for Food and People Dganit Amichai and her partner Rona Paradis won Calcalists SMB Facebook Page Competition, for Small Businesses, for their restaurant and bakery page Bread &Wine in Yehud - Israel.

16 NL Mailing

17 The Effect is Multiplied!! Partners Promote Competition


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