Presentation on theme: "So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media."— Presentation transcript:
so passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile Media
If your plan does not include mobile, your plan is not done. – Jeff Plaisted, Microsoft
Worldwide, more people use mobile phones than use a toothbrush (Michael Becker, Mobile Marketing Association)
From Q4 2010 to Q4 2011, mobile web traffic increased 102% 40% of all Social Media traffic is via mobile device Planned or not, mobile traffic is being directed to your career site. Are they finding a dead end?
MayJunJul Initial Mtgs with ATTB Aug Nov Jan Sep Dec Oct Build an iceberg. Its an awful lot of work that your customers dont see. - Omar Green, Intuit App design sketches approved iCIMS begins creating portals Alumni portal complete. External portal not rendering. SSO not working for Internal portal Demo version of iPhone app tested Demo version of iPad app tested External portal rendering. SSO not working for internal portal 2 nd Demo versions of iPad and iPhone apps tested 3 rd Demo versions of iPad and iPhone apps tested All iOS apps & portals functional EXCEPT SSO All iOS apps submitted to Apple for Approval SSO WORKS! Sodexo…reers iOS apps approved! Sodexo…BS
In our case, creating functional career center portals took much more planning and work than creating the actual app We would need to provision mobile versions of each existing PC career center portal (3) Internal & alumni candidates would need to log into their career center portal BEFORE searching to have access to all jobs Build an iceberg. Its an awful lot of work that your customers dont see. - Omar Green, Intuit
Technical issues with content and page rendering simply happen and need to be worked through Apple will find the most creative and embarrassing way to truncate your most useful app names! It may be impossible to harness ALL existing mobile traffic Utilizing network ID (SSO) proved to be complex due to multiple redirects and the need to carry the authentication through them Build an iceberg. Its an awful lot of work that your customers dont see. - Omar Green, Intuit
Mobile Website (m.sodexo.jobs) Mobile Apps (iPad, iPhone, Android, BB) Organic & Direct (Search, Job Boards Social, etc.) Careers Content, Social Media & External Candidate Search Three initiatives work together to provide a mobile job search and apply experience Internal, Reconnexions & External Search, Log In & Apply
http://m.Sodexo.Jobs A mobile optimized career site provides the foundation for an integrated mobile job search experience
THE SODEXO JOBS APP GET IN THE KNOW. SEARCH. CONNECT. APPLY
Growing Numbers since Mobile App launched in March 2012 Mobile Downloads7,600+ Mobile Hires13 internal, 11 external Mobile job applications1,800+ New Sodexo Talent Community Members via Mobile 1,000+ Diversity of CandidatesIncreased 7.1% Our internal management employees comprise 18% of those who access our mobile career portals, and are responsible for 45% of our total mobile page views. Our frontline employees are increasingly accessing our mobile site to identify promotional opportunities, comprising approximately 20% of visitors.
Testimonials speak louder than Numbers I use my smart phone for everything in my life, so it only makes sense that I can apply for a new job, check my email, verify my direct deposit, and manage my Sodexo work life from the convenience of my phone. The application was easy to use and saved me a lot of time. – Kevin Hartmann, Sodexo Food Service Director I used the app on my Android phone when I was assigned on a temporary resource assignment, and I would like to say that the application was beneficial in helping me land my current position … and I was able to land a job at Sunrise Hospital using it! Job well done! – Ken Rehfeld, Manager Environmental and Linen Services