2Why Analysis and Design? Why are the analysis and design stages so important?Determines the success or failure of a project.Discovers many issues that can pave the way for success.Prevents a company from developing a poor project and wasting resources and time.
8FYI - What usually occurs first? Request for a Proposal (RFP) from a potential client and your Proposal to the client.Marketing and sales are an important part of this initial step.
9Overview Of AnalysisAnalyze whether the project is a worthwhile endeavor.Determine the website requirements for a successful site.Create a work plan to accomplish the project.
10Experts use other terms: Some experts call the analysis and design phases:Discovery –Understanding the target customers and their needs, and conceptualizing the business and customer goals for the website.Exploration – Generating several rough initial website design, of which one or more will be chosen for further developmentRefinement – polishing the navigation, layout, and flow of the selected design.
11IdeasIt is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all Edward Bono
12Inputs for Analysis Phase Selected Trained TeamRequest from ClientClients Documents such as Web Site Design Form
13Analysis Who is the customer? What does the project entails? Who will be the audience?What are the customer objectives?What are the audience objectives?Why is the project needed?What will this project help the client achieve?
14What do we analyze? Analyze audience characteristics Perform technology analysisIdentify resources/constraintsIdentify/outline content/tasks
15Gathering Information 1.Company/Client2.Industry3.Strategy/Marketing/Branding4.Current Site5.Competition6.Audience7.Products/Services8.Other
16Analysis Tasks – Work Plan Define objective of the projectDefine Audience AnalysisDefine Content OutlineIdentify Software for Creating Website Specs.Develop PERT ChartCreate Gantt ChartEvaluation Plans
17Determining Primary Objectives Objectives could be increase traffic, decrease calls for information, sell more products.Determine the primary objective—the most important reason for launching this site.Make sure the client agrees. Then create the rest of your list, prioritizing your objectives into second and third levels of importance.
18Audience/Desired Action Describe a typical user coming to your site. How often is the user online and what does s/he generally use the web for? How old is the user and what does s/he do for a living?
19Audience/Desired Action What is the primary tasks or action the user should take when coming to your site? (purchase, become a member, search for information, etc.)
20Audience/Desired Action What are the key reasons why the target user chooses your company’s products and/or services? (cost, service, value, etc.)How many people (as far as you can tell) access the site on a daily, weekly or monthly basis? How do you measure usage? Do you forecast usage to increase over the next year and by how much?
22Technology (not needed now) Will you have database functionality (dynamic content generation, search capabilities, personalization/log-in, etc.)?Will you have a need for secured transactions (e-commerce)?Will you require other specific programming needs (personalization, search capability)?
23Reasons for RedesignWhat are the main reasons you are redesigning your site? (New business model, outdated site, expanded services, different audience, etc.What are your primary online business objectives with the site redesign? (Increased sales, marketing/branding awareness, reduce customer service calls, etc.)
24Content for RedesignDescribe visual elements or content which should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.).How will the content of this site (along with functionality and navigation) expand or differ from your current site?Do you have an existing sitemap for the outgoing site structure?
25Current SiteDo you feel your current site promotes a favorable user experience? Why? Why not?What specific areas of your current site do you feel are successful? Why are they successful?What shortcomings exist with the current site and what three things would you change on the site today, if you could?
26How Do You Schedule the Project? PERT CHARTS AND GANT CHARTSMost importantly, you can tweak and adjust these tasks and scheduling charts throughout the project.
27What are PERT Charts? PERT and Gantt Charts are fancy to-do lists! Microsoft Office calls a PERT Chart a Network Diagram – a sequence or logic diagram showing task dependencies. (one task depends on another one in order to be completed)
29PERT Chart Shows you: What tasks must be carried out Where parallel activity can be performedThe shortest time in which you can complete a projectResources needed to execute a projectThe sequence of activities, scheduling and timings involvedTask prioritiesThe most efficient way of shortening time on urgent projects.
30How to use it:Hold a brainstorming session with the project team to capture all component tasks needed to complete the project.Document the tasks on small note cards.
31How to create a Pert Chart: Identify the first task that must be completed. Place the appropriate card at the extreme left of the working surface.Identify any other tasks that can be started simultaneously with task #1. Align these tasks either above or below task #1 on the working surface.
32How to create a Pert Chart: Identify the next task that must be completed. Select a task that must wait to begin until task #1(or a task that starts simultaneously with task #1) is completed. Place the appropriate card to the right of the card showing the preceding task.Identify any other tasks that can be started simultaneously with task #2. Align these tasks either above or below task #2 on the working surface.Continue this process until all component tasks are sequenced.
34What is a Gantt Chart?Gantt Charts are bar charts that depict how long a task is scheduled to take, when it can start and when it must be finished.
35Gantt Chart shows you: The overall sequence of tasks. Whether tasks are progressing on schedule and being completed on time.Measures the progress of individual tasks.Show what needs to be done and when.When the tasks are grouped by the team member, highlights each person's responsibilities.
37Gantt ChartWhen a project is under way, Gantt Charts help you to monitor whether the project is on schedule.If it is not, it allows you to pinpoint the remedial action necessary to put it back on schedule.You can also create a Gantt Chart in Excel.
38Analysis Phase Complete Formal agreement is then signed with the client
39Output of Analysis Phase Analysis Design specification document – work plan that includesVision/treatment for solutionGoals and ObjectivesContent such as photos, text,audio, videoPert Chart and Gantt ChartTeam Roles
40Now to Discovery…Working through the phases of analysis and design (or Discovery, Exploration & Refinement ) is a vitally important part of the web design and development.