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Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council.

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Presentation on theme: "Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council."— Presentation transcript:

1 Ecotourism Association of Australia Presentation for the National Conference November 2000 by Cr. Ann Bunnell Deputy Mayor Townsville City Council

2 MARKETING ECOTOURISM Regional Natural Assets Register Web Site for Tropical North Queensland

3 Urban Development v.s. Wetland Preservation 20 years BP: no mechanisms for preservation at local government level 7 years BP: Creation of an Environmental Planning Unit The Present: Townsville Ecotourism Strategy 2000 Ecotourism a Brief History:

4 POLITICAL WILL POLITICAL WILL : The Path toward Sustainability Funding Commitment Community Consultation Townsville Ecotourism Strategy Regional Council Associations Ecotourism a Brief History:

5 COMMUNITY RECOMMENDATIONS: Facilitate locally in co-operation with local RTA and TQ Foster Private/Public Partnerships Develop Stakeholder Clusters Ecotourism a Brief History:

6 REGIONAL STRENGTHS REGIONAL STRENGTHS : Environmental & Cultural Assets Monsoonal Savanna Ecotourism a Brief History:

7 Wet Tropics World Heritage Rainforests Ecotourism a Brief History: REGIONAL STRENGTHS REGIONAL STRENGTHS : Environmental & Cultural Assets

8 Extensive World Class Wetlands Ecotourism a Brief History:

9 REGIONAL STRENGTHS REGIONAL STRENGTHS : Environmental & Cultural Assets World Heritage Marine Habitats Ecotourism a Brief History:

10 REGIONAL STRENGTHS REGIONAL STRENGTHS : Environmental & Cultural Assets Significant Indigenous Community Diverse Multicultural Population Ecotourism a Brief History:

11 REGIONAL STRENGTHS REGIONAL STRENGTHS : Environmental & Cultural Assets Significant Maritime Heritage Ecotourism a Brief History:

12 REGIONAL STRENGTHS REGIONAL STRENGTHS : Environmental & Cultural Assets World Famous ShipwrecksWorld Famous Shipwrecks Ecotourism a Brief History: wreck of S/S Adelaide South Coast of Magnetic Island

13 REGIONAL STRENGTHS REGIONAL STRENGTHS : Environmental & Cultural Assets Heritage Architecture Ecotourism a Brief History: Photo courtesy Susan Wright

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15 The Townsville Ecotourism Strategy Focus on Education & Interpretation An Economic Vehicle for Preserving Natural & Cultural Assets Well Suited for Human & Infrastructure Resources of the Region Creation of a Significant New Industry for the Region Ecotourism a Brief History:

16 Ecotourism Strategy Implementation Facilitate locally in co- operation with local RTA and TQ and Commonwealth Successful Joint Submission to the Commonwealth Regional On-line Tourism Project Ecotourism a Brief History:

17 The RTOP Natural Assets Register Database Web Site Target Markets: Educational Users Birdwatchers Backpackers Naturalists Potential International Visitors Ecotourism Strategy: Web Marketing Using the Web to Educate

18 The Townsville Ecotourism Strategy Hurdles to Overcome Geographically Placing the Region Developing and Appreciation of the Significance of Tropical Savannas Ecotourism a Brief History:

19 Pinpointing The Regions Geographic LocationPinpointing The Regions Geographic Location Ecotourism Strategy: Using the Web to Educate

20 Developing an Understanding of Habitat Diversity in the RegionDeveloping an Understanding of Habitat Diversity in the Region Developing an Understanding of Dry Tropical Savanna HabitatsDeveloping an Understanding of Dry Tropical Savanna Habitats Ecotourism Strategy: Web Marketing Using the Web to Educate Photo courtesy Susan Wright

21 The Regional Tourism Authority Web Site City of Townsville City of Thuringowa Hinchinbrook Shire Burdekin Shire Cardwell Shire Regional Tourism Association Sub Web Townsville Enterprise Web Site Townsville City Council Server Natural Assets Data Base Web User TCC Web Site

22 The Natural Assets Data Base Web Site Web Interface: How It Works Interactive Query Form Active Server Page Report TEL Web Site Natural Assets Data Base TCC Web Site Web User

23 The Natural Assets Data Base Web Site Data Base Structure BirdsBirds ReptilesReptiles VegetationVegetation Tour Operators LinksLinks Base Tables EventsEvents HabitatsHabitats AccommodationAccommodation Fish & Marine Fish & Marine Primary Table: LOCATION Additional Tables ShiresShires OrganizationsOrganizations

24 The Natural Assets Data Base Web Site Interface Operation

25 The Natural Assets Data Base Web Site Interface Entry Page

26 The Natural Assets Data Base Web Site Interface Entry Page

27 The Natural Assets Data Base Web Site Fish/Marine Search Form

28 The Natural Assets Data Base Web Site Search Result: Bara

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31 The Natural Assets Data Base Web Site Interface Operation

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36 SUMMARY : Marketing Ecotourism a: Regional Natural Assets Register Web Site Objective of Local Ecotourism Strategy Collaboration: RTA TQ and RTOP Collaboration between Shires/Cities Documents the Townsville Experience

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