Presentation on theme: "Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI."— Presentation transcript:
Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI
Introduction Client: Harvard Clinical Research Institute Web site: http://www.hcri.harvard.eduhttp://www.hcri.harvard.edu HCRI is a not-for-profit 501(c)3 corporation that works with physicians and industry sponsors to advance patient care through world-class clinical research. HCRI is a joint venture of Harvard Medical School and Partners Healthcare iMarc is a full service web agency, providing strategy, planning, branding, design, programming, hosting and support.
HCRI Overview History Evolution of business Harvard tie-in Branding
Process Strategy & Planning Deliverable: Site architecture and specifications document Design Deliverable: User interface designs Program and Build Deliverable: Completed web site with content management tools Launch & Support Allow time for post-launch updates
Strategy & Research Needs analysis and interviews Web traffic analysis Competitive benchmarking Presentation of findings
Architecture & Planning Information architecture Key web page wireframes Content development plan Schedule Development site for collaboration
HCRI Strategic Objectives Business development Recruitment Content management Strengthen branding with great design
Summary Process Recap Strategy & planning Design Program & Build Launch and Support Success Factors: Clear roles Defined objectives Empowered client team Schedule & milestones Photos and quality content, including content strategy Result: Evolved branding and online presentation support growth and recruitment
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