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Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI.

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Presentation on theme: "Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI."— Presentation transcript:

1 Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI

2 Introduction Client: Harvard Clinical Research Institute Web site: HCRI is a not-for-profit 501(c)3 corporation that works with physicians and industry sponsors to advance patient care through world-class clinical research. HCRI is a joint venture of Harvard Medical School and Partners Healthcare iMarc is a full service web agency, providing strategy, planning, branding, design, programming, hosting and support.

3 HCRI Overview History Evolution of business Harvard tie-in Branding

4 Web Site: Before

5 Process Strategy & Planning Deliverable: Site architecture and specifications document Design Deliverable: User interface designs Program and Build Deliverable: Completed web site with content management tools Launch & Support Allow time for post-launch updates

6 Strategy & Research Needs analysis and interviews Web traffic analysis Competitive benchmarking Presentation of findings

7 Architecture & Planning Information architecture Key web page wireframes Content development plan Schedule Development site for collaboration

8 HCRI Strategic Objectives Business development Recruitment Content management Strengthen branding with great design

9 Web Site Architecture

10 Wireframe: Homepage

11 Wireframe: Services

12 Branding Considerations Harvard tie-in and style pick-up Evolving the brand presentation Deliverables

13 Collaboration: Dev Site

14 Collaboration: Wiki

15 Design

16 Before

17 Summary Process Recap Strategy & planning Design Program & Build Launch and Support Success Factors: Clear roles Defined objectives Empowered client team Schedule & milestones Photos and quality content, including content strategy Result: Evolved branding and online presentation support growth and recruitment

18 Q&A

19 Thank you!


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