Presentation is loading. Please wait.

Presentation is loading. Please wait.

The International Social Media Marketers SEO Field Guide.

Similar presentations


Presentation on theme: "The International Social Media Marketers SEO Field Guide."— Presentation transcript:

1 The International Social Media Marketers SEO Field Guide

2 Search Operator Site:

3 Site: Offers Ranking Power Clues. Run For various search engines from different geos. See whats ranks with power. Add individual letters.

4

5

6

7

8

9

10

11

12

13 First 2 Site: SERPS, Somewhat Indicative Of Each Engines Algorithmic Respect For Type Of Content

14 Search Engines Index Social Differently

15 Business & Political Biases

16 Only one result? Well…right.

17

18

19

20 Chrome Translation Is Your Friend

21

22

23 Finding Themed Conversations & Users Is The Cornerstone Of Data Driven Community Outreach

24 Understanding WHAT Indexes Where, Crucial For SEO

25 We Studied

26 7 Search Engines Google US Google DE Google IN Google UK Baidu Bing UK Yandex

27 45 Social Media Platforms Blip.tv Dailymotion Funny or die Justin.tv Metacafe Ustream.tv Viddler vimeo YouTube US Youku tudou Dailybooth Flickr Photobucket Picasa

28 Taobao Blogspot Livejournal Posterous Wordpress Xanga Wretch.cc Tumblr Twitter Sina weibo Jaiku Facebook Google+ Myspace Orkut Tuenti Renren From Various Countries

29 Alibaba Linkedin Vkontakte.ru Xing Delicious Digg Reddit Sphinn Stumbleupon technorati Disqus Mahalo Quora Foursquare Gowalla For Actionable SEO Insights

30 We Wanted to Know What Social Indexes?

31 Social Platform Categories Location B2B Video Picture Blogging Microblogging Social Bookmarking Q&A

32 Location

33 Active user profiles only, no business profiles present Primarily active user profiles, some business profiles present

34 Mostly site resources (About, For Business, Blog, etc…) Primarily site resources (Blog, Join, API, etc…), some business profiles and no user profiles

35 1 results (homepage) Primarily site resources (Regions, API, Portal)

36 A fair mix of site resources and business profiles All results from the /trips section

37 B2B

38 Main portal, supplier, manufacturer & exporter profiles Primarily user profiles, with a few company profiles and the Direct Ads portal User profiles, no company profiles

39 Supplier, manufacturer & exporter profiles Site resources (Blog, About Us, Mobile, Groups Directory) Main portal & site resources (Privacy, Corporate, TOS, etc…)

40 Fair mix of site resources & supplier, manufacturer & exporter profiles All 1 st page results from Groups section Forums section

41 All supplier, manufacturer & exporter profiles Site resources (Portal, About, Jobs, What is, Hiring), Answers, company profiles Main portal, & a fair mix of user & business profiles

42 Video

43 Show names & some episodes User pages/channels with description, thumbnail Profile name with description Channels with description, thumbnails Topics, videos, channels, thumbnails Channels, thumbnails Video with description, thumbnail User/channe & videos with description,

44 Site resources, users, and videos Site resources, videos, thumbnails, users Videos with description Channels, site resources Tags, topics, videos, site resources, thumbnails, channels Channels, topics, site resources Site resources, videos, users Channels/users, site resources, videos Topics, site resources, videos, thumbnails

45 Videos, episodesUsers, videos Videos, Users Homepage only Tags, videos, users Channels, videos

46 Site resources and shows Site resources, videos, thumbnails, users, channels Users, videos Channels, site resources Topics, videos, channels Channels, topics, site resources Site resources, videos Videos Videos, thumbnails

47 Pictures

48 Users Users, photostreams, groups Resources only, no UGC Tags, groups, users

49 Users, site resources Users, photostreams, groups, site resources, tags Resources only, no UGC Tags, groups, users, site resources

50 Users, site resources Users, photostreams, groups, site resources, tags Resources only, no UGC Site resources

51 Thumbnails Resources only, no UGC

52 Blogging

53 Blogs (Not posts) Blogs, site resources Blogs Posts Blogs

54 Blogs (Not posts) Blogs, site resources Posts Blogs, site resources

55 Blogs (Not posts) Blogs, site resources Home page only Blogs Posts Blogs

56 Microblogging

57 Users, dev discussion Users, site resources Users

58 Users, dev discussion, site resources site resources Users, site resources

59 Home page only site resources Users

60 Social Networking

61 PagesUsers/pages – Bands, music (US only) Site resources, communities Places, pages Apps, games, pages

62 Pages, site resources Users/pages Bands, music Site resources, communities Places, pages Apps, games, pages

63 Home page only Site Properties Site resources, communities Places, pages Apps, games, pages

64 Pages and site resources Bands, music Site resources, communities Site resources

65 Bookmarking

66 Users Site resources, users, categories PostsCategories, countries, users, links Tags, people

67 Site resources Site resources, categories Some categories Posts, site resources Categories, site resources, users People, articles

68 Some site resources Posts, users Users, posts, comments Users, posts Users Homepage only

69 Site resources, users Posts, users, site resources Topics Posts Topics, site resources, links People, categories

70 PagesUsers, categories

71 Q & A

72 PagesSite resources only

73 Pages, topics, answers Site resources only

74 PagesSite resources, users, questions

75 Social/SEO Tips Use The Site Operator, Deep Into URL Keyword Searches Across Categories Link Build To Social Assets That Index Be Aware Of Business/Cultural Biases Translation Tools Are Your Friends Reverse Engineer site: Operator As Participation Roadmap

76 Thank You!


Download ppt "The International Social Media Marketers SEO Field Guide."

Similar presentations


Ads by Google