Clay Counts Strategies Reduce number of youth in grades 6, 8, 10, and 12 who report consuming alcohol in the past 30 days by 8 percentage points or 25% decrease Reduce number of students who report having 5 or more alcoholic drinks in a row at least once in the last 2 weeks by 5 percentage points or 25% decrease
Binge Goal = 15.7% = target met 30 Day Use Goal = 25.8 = target met
Extent of Saturation Clay Counts Version Why such HIGH media numbers?
Every 15 Minutes MAJOR EXPOSURE Special Edition of The Clay Center Dispatch who has a circulation of 6200 Every 15 Minutes is shown on Twin Valley Telephones local access channel which has 3800 subscribers News articles/ Community Announcements on KCLY which has a potential of 130,000 listeners Participants, Parents, and Audience at Every 15 Minutes Event
Key Leader Support Clay Center Police Chief Bill Robinson School Counselor Kristin Wright Health Administrator Dana Rickley Intial Coordinator Lisa Seley Community Prevention Specialist Jodie Biesner