Presentation on theme: "Traffic Tools for Success. Your Kids Club There are many choices; however traffic is not the only issue, marketing, conversion and relationship are the."— Presentation transcript:
Your Kids Club There are many choices; however traffic is not the only issue, marketing, conversion and relationship are the things that turn traffic into buyers People buy from people they like ONLY when: They have a problem and you have the solution They have a need and you have the solution They have a desire and you provide the satisfaction
Your Kids Club Targeting your ideal customer Yes we are all in the internet safety space however; Internet safety is too broad of a market You must focus your efforts on one segment of the market Either Geographically like www.kidsclubchicago.comwww.kidsclubchicago.com Or Demographically like www.clublittlefeet.comwww.clublittlefeet.com Targeting his church, tax and insurance business clients Another Demographic mixed with Geographic Marketing is The Imagination Shoppe
Your Kids Club Once you decide on your target market there are some critical steps you must take to define their Needs Desires Problems So that you (your kids club) can provide a solution When you purchased Your Kids Club you are afforded the opportunity to market the Kids Club in what ever fashion you desire. We allow YOU the opportunity to find YOUR niche market and target them with YOUR message.
Your Kids Club Using Facebook & Twitter as tools for your business Facebook can be one of your biggest tools to get traffic to your website – but only when you use it properly. Otherwise it can be a waste of time and effort. Twitter is also a great tool for creating buzz and cross traffic generation. On the next slide is a great use of Cross-Marketing
Croz Cossley is one of the BIG WIGS in the Internet marketing world in the last slide he posts an article that was created on www.ezinearticles.com not only just he just post the link but a he also talks about the article on the facbook post. He also tweeted about his facebook post and the ezine article has a link to his website in it.www.ezinearticles.com From one article he got 3 links to his website including engaging his target market by listening to their needs and providing a solution.
Your Kids Club Listen Listen to your target markets needs, the way they talk, what their issues or causes are Use the facebook search bar and type in some key words like san diego parents or special needs kids – then see what the groups or pages are saying. Notice who is being followed and what they are saying. If you find yourself lost in their conversation that is a great tip that this person has engaging content – Copy it!
Your Kids Club Do the same with twitter just using hash tags #Sandiegoparents #specialneedskids You can also search Linked in groups for the same thing. And YouTUBE is now the #1 search engine – search for videos on your target market – watch, listen, copy, imitate! When you truly feel you understand the conversations, issues and values of your market you are ready for the next step.
Your Kids Club Connect Video is the #1 Traffic conversion tool in the marketing world. We are a visual world We like reality Dont worry about a polished video If its too polished your customers will slide off! Be Real – Be of Value – Be Engaging
Your Kids Club Make several 1.30 second – 3 minute long videos of yourself or some kids you know using your kids club Talk about just one feature in each video Post your video on YouTube Write an article about it and submit to anyone of the article marketing sites – linking your video and your website Post on your Facebook fan page for your kids club Share it on your personal page And tweet about it
Your Kids Club Then use the TLCL tool with your fellow club members and create even more traffic. You can find me at www.facebook.com/kymberley.moorewww.facebook.com/kymberley.moore Add me as a friend, go to my pages Club TUKI Your Kids Club KidSafe Start adding other friends and liking other peoples pages. BUT DO NOT ADD MORE THAN 5 PEOPLE A DAY ON FACEBOOK – you will be marked as a spammer which is why I cant add you- I didnt know this before I started adding all my friends at church
Your Kids Club In the partners area there are posts, videos, audios and some ebooks that will be posted over the weekend These are the tools for YOU to USE to get the traffic to your site. We provided you with a wonderful product with Club TUKI and give you the opportunity to market it to YOUR target market. It takes work and it doesnt happen over night – relationships take time to build trust. And you need to build that trust with YOUR ideal customer.