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1 Collision Repair Research Project ETI Marketing Committee.

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Presentation on theme: "1 Collision Repair Research Project ETI Marketing Committee."— Presentation transcript:

1 1 Collision Repair Research Project ETI Marketing Committee

2 2 Presenters Tim Morgan Managing Director- Americas Bob Holland Key Accounts & Programmed Distribution Sales Manager

3 Collision Repair Research Conducted by : Accountability Information Management, Inc.

4 Research Summary Objectives Methodology Response

5 Research Objectives Measure the markets ownership and use of collision repair equipment. Evaluate the markets experience with performing collision repair on different brands of vehicles. Find out shops purchase intentions for collision repair equipment and the key selection criteria they use for evaluating equipment. Learn more about the size, business volume and type of collision repair work performed. Identify the markets training needs and other support needed to grow the collision repair business.

6 Methodology Sponsor: Equipment & Tool Institute, BodyShop Business Audience: Readers of BodyShop Business magazine Survey Instrument: format with: 38 questions Delivery Format: Original blast: 12/2/2010 Second blast reminder notice: 12/8/2010 Publicity of research by ETI Incentive: None

7 Response Summary Website Delivered Completed SurveysResponse Rate TOTAL23, %

8 Shop Profile Type of Shop/Work Size of Shop Shop Revenue Cycle Time & Severity

9 Shop Profile Average # of Shops=8.7

10 Shop Profile 94% of responses from Owner/Manager

11 Shop Profile


13 Average: 6 days Range: 1 to 30 days Average: $2,734 Range: $400 to $15,000

14 Domestic Vs. Foreign

15 Collision Repair Equipment Ownership Purchase Intentions

16 Ownership: Structural Repair Equipment Type of Shop Type of Work

17 Ownership: Structural Repair Equipment Shop Square FeetMonthly Revenue

18 Ownership: Measuring System

19 Ownership: Resistance Welding Equipment Type of Shop Type of Work

20 Ownership: Diagnostic/Wheel Service Equipment

21 Purchase Intentions: Collision Repair Equipment Type of ShopMonthly Revenue

22 Purchase: When & What Equipment

23 Important Factors for Purchase

24 Experience With Collision Repair Brands of Vehicles Experience by Brand Access to Repair Information

25 Collision Repair: Brands of Vehicles Brand Independent Repair ShopsDealers Ford97% GM (includes Saturn)96%99% Honda/Acura96% Chrysler/Dodge/Jeep96%93% Toyota/Lexus/Scion95%96% Mazda91%94% Nissan/Infiniti92%88% Hyundai88% Mitsubishi88% VW/Audi89%85% Kia87%85% Subaru84% BMW/Mini82%75% Mercedes Benz82%72% Suzuki80%75% Volvo80%69% Isuzu78%75% Saab66%63% Land Rover68%55% Jaguar67%55% Porsche62%48% Other10%9% Average Number of Different Brands Work on= 17

26 Collision Repair Experience: By Brand KEY ISSUES WITH PARTS Horrible parts distribution Poor fit on OEM parts Parts are always an issue Parts ordering and availability Aftermarket parts are very inferior in fit and finish Parts issues are the only issues

27 Availability of Repair Information

28 Collision Repair Business Management Training Plans/Needs Insurance Programs Top Concerns/Issues

29 Training Plans


31 Sources for Training

32 I-CAR Gold

33 Environmental/Health/ Safety

34 Safety Systems: Most Difficult

35 Participation in DRP/PRO Programs

36 Insurance Vs. Consumer Work

37 Involvement in Industry Groups Top Groups% of Respondents 20 Group8% AASP8% Acoat Selected5% ASAP5% LIABRA5% SCRS5% Akzo Nobel4% ASA3% CIC3% ICAR3% PPG MVP3% Open-Ended: 51 different groups listed

38 Top Issues & Concerns

39 Support From Manufacturers

40 59 Chevy vs. 09 Chevy Click Here for Video 40

41 41 Sometimes… CHANGE IS GOOD!

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