Presentation on theme: "1 Collision Repair Research Project ETI Marketing Committee."— Presentation transcript:
1 Collision Repair Research Project ETI Marketing Committee
2 Presenters Tim Morgan Managing Director- Americas Bob Holland Key Accounts & Programmed Distribution Sales Manager
Collision Repair Research Conducted by : Accountability Information Management, Inc.
Research Summary Objectives Methodology Response
Research Objectives Measure the markets ownership and use of collision repair equipment. Evaluate the markets experience with performing collision repair on different brands of vehicles. Find out shops purchase intentions for collision repair equipment and the key selection criteria they use for evaluating equipment. Learn more about the size, business volume and type of collision repair work performed. Identify the markets training needs and other support needed to grow the collision repair business.
Methodology Sponsor: Equipment & Tool Institute, BodyShop Business Audience: Readers of BodyShop Business magazine Survey Instrument: Email format with: 38 questions Delivery Format: Original Email blast: 12/2/2010 Second blast reminder notice: 12/8/2010 Publicity of research by ETI Incentive: None
Experience With Collision Repair Brands of Vehicles Experience by Brand Access to Repair Information
Collision Repair: Brands of Vehicles Brand Independent Repair ShopsDealers Ford97% GM (includes Saturn)96%99% Honda/Acura96% Chrysler/Dodge/Jeep96%93% Toyota/Lexus/Scion95%96% Mazda91%94% Nissan/Infiniti92%88% Hyundai88% Mitsubishi88% VW/Audi89%85% Kia87%85% Subaru84% BMW/Mini82%75% Mercedes Benz82%72% Suzuki80%75% Volvo80%69% Isuzu78%75% Saab66%63% Land Rover68%55% Jaguar67%55% Porsche62%48% Other10%9% Average Number of Different Brands Work on= 17
Collision Repair Experience: By Brand KEY ISSUES WITH PARTS Horrible parts distribution Poor fit on OEM parts Parts are always an issue Parts ordering and availability Aftermarket parts are very inferior in fit and finish Parts issues are the only issues