I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Letters to the Color Maven(s) Do you see what I see? Can you print what I see?

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Todays panel of mavens (in alphabetical order) Bob Hallam, PIXELOLOGIE, Inc Don Hutcheson, HutchColor, LLC William Li, Eastman Kodak Danny Rich, Sun Chemical Corp John Seymour, QuadTech

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Part 1 - Do you see what I see?

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, Help me out here… my dress, you know, that long flowy one that I wore to the Academy Awards? What is the correct name of the color? Fuchsia, tyrian purple, magenta, maroon? Maybe fascinating? Puce? Dark pink? Dusty Rose? Vermillion? My agent and I are having no end of arguments about the name of the color. Famous Actress

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Famous Actress Color names are ambiguous Just buy a spectrophotometer and measure the darn dress

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Naming or Specifying Colors ISCC / NBS Method of Color Naming Based on the Munsell Color Order System (Hue, Chroma, Value) Similar in structure to CIELAB (Hue, Chroma, Lightness) 9B to 5PB C 10 to 12 V 6 to 9 Center at: 2.5 PB 7.5/11 L* = 76.5 a* = -6.7 b* = -46.1 C* = 46.6 h ab = 262°

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, Do you agree using RHEM indicators on digital proofs for customer approval is a good idea? How do you respond to those smaller, less technical customers (mom & pop) who are unable or unwilling to purchase a light booth? Breaking Brad

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Breaking Brad, Key phrase: If stripes are seen, light not 5000K Does not mean If stripes are not seen, light is 5000K If you turn off the lights you wont see stripes, but the light is definitely not 5000K!

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, I was painting my toenails a lovely lavender to match the cover of the latest GLAMOUR magazine, but when I went outside the next day the color was all-wrong and I had to redo them!!! It was soooooooo annoying! Why does this always happen to me? Angry in Albuquerque

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, Room lightingOutdoor lighting

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Angry in Albuquerque, Its all about metamerism Colors change under different lighting Two colors might match under one lighting, but not under another Lavender is kind of a tough color for metamerism

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Incandescent 2300 K Source Fluorescent Daylight 4000 K Source 5000 K Source Metamerism – Friend or Foe?

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Fluorescent Lamp Light 4100 K Source Mono-Phosphor Office Lighting Tri-Phosphor Store Lighting Metamerism – More than Meets the Eye

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 D50 The only legal way to view color

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Same Proof Under Different Lighting… Pressroom Supermarket Office

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 More Examples

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Is it Really D50? Standard D50 spectrumTypical D50 booth

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, Every time I go on a press ok, and I see a guy running color, I cringe. I mean – most guys are colorblind, right? Fed up With Bad Color

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Fed up with Bad Color, Yes, there are more color deficient men than women No, not all men are not colorblind

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Global Incidence of Red-Green Color Deficiency Ethnic GroupMalesFemales Europeans8%0.5% Asians4%0.6% Africans2.6%0.5% Australian Aborigines2.0%0.03% American Indians1.9%0.6% South Pacific Islanders0.8%0.0% The X chromosome carries the genes for Red and Green photosensors. Men have one X chromosome and women have two, so a defective genetic sequence is more likely in males. On the other hand some evidence has been reported that defective genetic sequences in women can occur in one X chromosome but not in the other producing tetrachromatic vision in maybe 6% (estimated) of women.

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Genetics and Variations in Normal Color Vision Neitz, J., & Neitz, M. The genetics of normal and defective color vision. Vision Research (2011), doi:10.1016/j.visres.2010.12.002

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Small Field Tritanopia The distribution of L, M, S cones is not uniform Nor is the size or density of cones Tritanopia is the name for having no S cone response Lightness and Spatial discrimination is highest on optical axis No S cones on the optical axis

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Color Tests Ishihara Farnsworth-Munsell 100 Hue

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Original Deuteranopia Simulation Simulation of Color Deficiency

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Simulation of Color Deficiency

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Reverse Color Blindness

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, I read somewhere that color vision gets worse as we age. Should I be looking to get rid of all my senior color folks? Ageist in Amarillo

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Ageist in Amarillo, As we age, the lens in our eye yellows Somehow we compensate… but not completely

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Spectral Absorption of Light Before the Retina Crystalline Lens Degrades with time and the absorption of short wavelengths increases This is a pigment across the retina known as the macula This is a brownish - yellow cloud in front of the retina Explanation of color change with age

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Figure 4. Comparison between the lower ( 60 y.o.a). Wuerger S (2013) Colour Constancy Across the Life Span: Evidence for Compensatory Mechanisms. PLoS ONE 8(5): e63921. doi:10.1371/journal.pone.0063921 http://www.plosone.org/article/info:doi/10.1371/journal.pone.0063921 Evidence of partial accommodation

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, I dont really have to think about people with color deficiency when I design, do I? I mean, its just too hard to figure out what someone would see, anyway. Right? Color sufficient and proud

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Sufficient and Proud, Yes you do, and no it isnt

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Original RGB image

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Photoshop Deuteranopia Simulation (Proof Setup)

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, I heard your response to the question about color blindness, excuse me, color deficiency in men. I passed the Ishahara test, so I must belong to the 90% of men who are not color deficient. Still, I just dont seem to be as sensitive to color differences as my wife. Why is that? Just call me insensitive

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Just Call Me Insensitive, Men who are not color deficient are still less color conscious than women Likely a nurture issue rather than nature

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Fun Factoid 9 out of 10 men agreed that the right answer to their wife isYes Dear. The 10 th man has not been heard from since.

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Color recall test 50 students in an algebra class at UW Milwaukee Half male, half female Two minutes to recall single-word color names Average number for men: 15 Average number for women: 18 Small, but statistically significant difference

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Part 2 - Can you print what I see?

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, In my prepress department, we cant afford those expensive lighting booths, so one of our guys went to Home Depot for some plywood and spray paint. What wattage light bulbs should he be buying? Hardware Hank

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Hardware Hank, Dont try this at home! Compare the cost of a booth to the cost of losing a big account

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Avoid Ambient Lighting

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Widely Disparate 5000 Kelvin Lamp Lights

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Discussion of Fluorescence Effects Halftone and dithered prints are affected more by FWA than solid patches. Transparent / translucent inks are affected more by FWA than strongly absorbing inks.

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Fluorescence in Reproduction ISO Brightness 108 ISO Brightness 87

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Impact of Fluorescence on Color Reproduction

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 More about viewing booths later today! Today, 2:00 – 2:45 Instruments & Lighting: M0, M1, M2 & M3. What you don't know can hurt you.

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, Please help me figure out the punch line to this joke. An ad agency exec, a prepress technician, and a printer walked into a color booth… Shirley you must be joking

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Shirley You Must be Joking, Stop calling me Shirley! We have identified perceptual differences due to Color deficiency, age, fatigue, medications, tinted glasses Lighting, metamerism, surround There are also perceptual differences due to context

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Whats Your Focus? Merino Cardigan $59.99

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Whats Your Focus? Switch to a Healthy- Looking Hair

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Whats Your Focus? Look forward to working with BIG COMPANY

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, I was on a press approval and I just got back into my office with the press sheets and what I saw on press doesn't look the same here in my office. Help, I might get fired! What should I do?? Desperate in Des Moines

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Desperate in Des Moines, If only you would have been listening when Danny talked about metamerism!

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, I print for a high-end cosmetics company. They provide me with files and proofs to the GRACoL print aim. The Purchase Order requests me to print on an SBS stock that clearly does not meet the GRACoL paper specification. How can I print on SBS that will simulate the GRACoL file? How can I proof back to the customer what my printing will look like on the SBS? How can I get my customer to understand that what I print will not simulate what they sent me? Beauty in the Proof

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Beauty in the Proof, All is not lost

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Beauty in the Proof,

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, One of my clients art director is causing me sleepless nights, he is always complaining that everything we do for him is too red. I'm at my wits end trying to educate him on what we do to make sure the proofs and prints are reproduced accurately – all to no avail. Any words of wisdom? Sleepless in Seattle

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Sleepless in Seattle, Whats wrong with this picture of the art director?

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Color Maven, We have our first Job being printed by multiple plants across multiple companies. We have one source making good standard proofs and everyone will be printing on the same stock. Can we expect that each press operator will see the same color in our proofs? Is it reasonable to expect that we will receive a close simulation of our proof from all these plants? Confused in Connecticut

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Dear Confused in Connecticut, No, you cant expect everyone to see color the same But… It is reasonable to expect that proper Color Management will give you a close simulation

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Your Color Mavens for the day Bob Hallam, PIXELOLOGIE, Inc Don Hutcheson, HutchColor, LLC William Li, Eastman Kodak Danny Rich, Sun Chemical Corp John Seymour, QuadTech

I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Letters to the Color Maven(s) Do you see what I see? Can you print what I see?

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I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Letters to the Color Maven(s) Do you see what I see? Can you print what I see?

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Presentation on theme: "I D E A l l i a n c e a t P R I N T 1 3 – B o o t h # 4 8 7 7 Letters to the Color Maven(s) Do you see what I see? Can you print what I see?"— Presentation transcript:

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