Ahh yes – time to implementation! Back in 1569 it took Elizabeth a whole 3 years to implement her And now...
There is a massive opportunity to unlock this Dormant Demographic by updating their lottery experience in line with everything else in their lives …the point to my silly tale:
So what would a Lottery invented in the 21st Century look like??
1.Retain the key features that have worked for centuries: Low entry price Random chance to win a range of prizes 2.Convenient – play where they want, when they want and Multi-Channel – retail, mobile, internet 3.Interactive/customisable - like Farmville 4.Social – like
That is exactly what ALC are launching on April 27th
1.Retain the key features that have worked for centuries: Low entry price just 25c per daily draw Chance to win prizes between $1 and $250,000 2.Convenient – the game is Multi-Channel 3.Interactive/customisable - like Farmville for lottery replaces numbers with places you own + personalise 4.Social – In-built group play - GeoGroups integration, communication channels
ALC is going to grab a younger audience, like the UK We build games for Zac