Vision Philadelphia University is the model for the university education of professionals in the 21 st century.
Value Proposition Work hard, graduate, get a job in the field of your passion and be empowered to be a leader that field.
Roger Martin Former Partner- Monitor Dean Rotman School Of Business NYT Best Selling Author Heather Fraser 25 Years Procter + Gamble Founder Rotman Design Works In Toronto + Singapore Nathan Shedroff Thought Leader Design + Business Founder- MBA Design Strategy CCA Art Center ID, MBA- Presidio Harry West Pioneer Design Strategy CEO Continuum Phd MIT Robotics- Engineering Claudia Kotchka 30 Years Procter + Gamble Design Thinking Advisor For AG Lafley Jeanne Liedkta Thought Leader Design Thinking + Business Darden Prof, BCG Consutlant Harvard MBA, BU- DBA Saul Kaplan 20 Yrs. Management Consulting + Pharmaceuticals Founder + Chief Catalyst Business Innovation Factory Sara Beckman Pioneer Design + Business (Haas) Expertise- Learning Styles- DEC Stanford- Phd, MS- Engineering
Gaps Design Engineering Business Freshman Sophomore Junior Senior Traditional Collaborative Courses Broad Foundation Graduate Specialize Addressing the Gap Effect
Career: Years 1-5 Transition from college to career Focus: task execution Career: Years 7-10 task execution & tactical management Career: Years 10+ strategic leadership Design Engineering New Economy: Single discipline framework = lower headroom for growth College Majors Business
Philadelphia Universitys DEC Network Is Created To: Challenge & Develop Collaborative Design, Engineering, Commerce Curriculum National Reputation Major Donors To DEC + University
DEC Duos Need Finding + Opportunity Scoping Maryann Finew 15 yrs. strategy consulting- Continuum Consumer Insights+ Marketing ID- Pratt, MBA-Harvard Natalie Hanson Global Director SAP User Experience + Ethno UG-Design Methods, PhD Anthro Business Models + Disruptive Innovation Saul Kaplan 20 yrs. Management Consulting + Pharmaceuticals Founder + Chief Catalyst Business Innovation Factory Ellen DiResta 15 strategy consulting- Continuum Consumer Products + Strategy Graphic Design, Engineering, MBA Design Research + Applied Social Sciences Nathan Shedroff Thought leader + Author Design + Business Founder- MBA Design Strategy CCA Art Center ID, MBA- Presidio Rick Robinson Pioneer in Applied Ethno/Anthro Founder of E Lab, Dir Sapient + Doblin PhD Anthro Cognitive Preferences + Learning Styles in Teams Sara Beckman Pioneer Design + Business (Haas) Expertise- Learning Styles- DEC Stanford- PhD, MS- Engineering Kathryn Jablakow Research- Cognitive Preferences Expertise- Learning Styles- DEC PhD Electrical Engineering
Marketing Graphic DesignIndustrial Design Engineering Anthropology A Core Curriculum Designed to Teach Trans-disciplinary Skills DESIGNENGINEERING COMMERCE LIBERAL ARTS 1. IDP Integrative Design Processes 2. BMI Business Model Innovation 3. SST Biomimicry or Eco- Innovation 4. URM User Research Methods Senior Capstone
Frameworks (insights) Imperatives (Ideas) Observations (Context) Solutions (Artifacts) Sara Beckman, CLO Institute for Design Innovation
What are the ways To toast bread? Is there a better way to achieve the attributes of toasted bread? How do we make a better toaster? How do we make toasters less expensively and more quickly? Drivers Key Insights Required Knowledge Required Types of Innovation Behavioral Knowledge New Value Proposition Technical Knowledge New Product Technology Product Knowledge Product Improvement Manufacturing/Ops Knowledge Product Optimization TACIT EXPLICIT REVOLUTIONARY EVOLUTIONARY
Deep thought, decisive action…with tools to be effective
Write a break up letter with a product you once loved. https://www.youtube.com/watch?v=39AQbvAbi8g https://www.youtube.com/watch?v=39AQbvAbi8g Create Value. https://www.youtube.com/watch?v=_2-heMzV1mA What is beauty? https://www.youtube.com/watch?v=cIe-X3SRPd4