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Digital Gift in North America & Europe: Presentation to UKGCVA Data-driven insights that empower business.

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Presentation on theme: "Digital Gift in North America & Europe: Presentation to UKGCVA Data-driven insights that empower business."— Presentation transcript:

1 Digital Gift in North America & Europe: Presentation to UKGCVA Data-driven insights that empower business

2 What we will talk about today Some general gift card research (UK Based) What consumers in 5 countries think of eGift - Experiences - Satisfaction - Reasons why they have not purchased UK retail gift cards consumers would like to receive for Christmas Digital Gift in North America & Europe

3 Consumer Gift Card Data

4 Study Methodology Consumer surveys undertaken in September 2013: - United States - Canada - United Kingdom - France - Germany 4,800 respondents – 1,015 in the UK Low purchase levels of eGift in the UK, France & Germany - less than 15% total across the three countries. Higher purchase rates in Canada and the US – 10%+ in each Digital Gift in North America & Europe

5 General: Where are people likely to purchase UnlikelyNeutralLikely The store associated with the card4.5%16.4%79.0% Grocery stores30.0%26.1%43.8% Pharmacies54.1%25.4%20.5% Newsstands/Convenience stores55.7%26.4%17.8% Petrol stations62.4%21.8%15.8% Digital Gift in North America & Europe

6 General Gift cards increase frequency of store visits Digital Gift in North America & Europe

7 General: What about interest in Open Loop? Digital Gift in North America & Europe

8 eGift Conclusions High levels of satisfaction for both buyers and receivers Trust in the product financially but… …nervousness about eGifts technologically Personalisation is absolutely crucial to selling these products A huge predominance (20:1) of computer-based over mobile phone-based Digital Gift in North America & Europe

9 eGift: Where are consumers? Digital Gift in North America & Europe

10 Purchase satisfaction experience is very high Digital Gift in North America & Europe

11 Purchase Satisfaction Experience - UK Digital Gift in North America & Europe Promoters

12 Satisfaction with usage was also high Digital Gift in North America & Europe

13 Usage satisfaction - UK Digital Gift in North America & Europe Promoters

14 The Power of Promoters Due to the expense and the fragmented nature of traditional communications channels, +WOM is essential! Consumers, influence each other – by talking to each other or observing. Closer relationships the more likely to talk about experience. Digital Gift in North America & Europe

15 is the dominant delivery mechanism Digital Gift in North America & Europe

16 UK: Interest in using mobile phone

17 Online redemption dominant Digital Gift in North America & Europe

18 So how do we… Digital Gift in North America & Europe

19 Technology Adoption Model - Roadmap Re-use Awareness Trial Availability Where can I actually buy these products? What are they and what do they actually do? Is it useful to me? How easy is it for me to use? Can I really trust it? Its so good I use it all the time. And I tell everybody. (who cares to listen) Digital Gift in North America & Europe

20 Its not awareness of what they are and how they work… Digital Gift in North America & Europe

21 The crucial step here is trial Trial Intention to Use Ease of UseTrustUsefulness Digital Gift in North America & Europe

22 Safety is an issue – more so in Europe Digital Gift in North America & Europe

23 What concerns people is technology… Digital Gift in North America & Europe

24 …including recipients losing the eGift Digital Gift in North America & Europe

25 …and that the gift being delivered to the wrong person Digital Gift in North America & Europe

26 Personalisation is another concern Digital Gift in North America & Europe

27 And finally… Digital Gift in North America & Europe N:815: Consumers could chose up to 5 retailers they would like to receive a gift card from for Christmas

28 Questions


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