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HarperCollins Redux A look at the numbers. The average price of a single ebook increased drastically in 2012.

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Presentation on theme: "HarperCollins Redux A look at the numbers. The average price of a single ebook increased drastically in 2012."— Presentation transcript:

1 HarperCollins Redux A look at the numbers

2 The average price of a single ebook increased drastically in 2012

3 Current NYT Bestsellers Available as eBooks in OverDrive as of June 30, 2013 Fiction Hardcover 1.Inferno 2.And the Mountains Echoed 3.Bad Monkey 4.The Silver Star 5.The Eye of Moloch 6.The Kings Deception 7.The Last Original Wife 8.Revenge Wears Prada 9.The Hit 10.Zero Hour Nonfiction Hardcover 1.Happy, Happy, Happy 2.American Gun 3.Lean In 4.Dad is Fat 5.Keep it Pithy 6.Eleven Rings 7.The Guns at Last Night 8.Lets Explore Diabetes with Owls 9.Collapse of Dignity 10.The Duck Commander Family

4 …including HarperCollins Books Hardcover Fiction 1.Inferno 2.And the Mountains Echoed 3.Bad Monkey 4.The Silver Star 5.The Eye of Moloch 6.The Kings Deception 7.The Last Original Wife 8.Revenge Wears Prada 9.The Hit 10.Zero Hour Hardcover Nonfiction 1.Happy, Happy, Happy 2.American Gun 3.Lean In 4.Dad is Fat 5.Keep it Pithy 6.Eleven Rings 7.The Guns at Last Night 8.Lets Explore Diabetes with Owls 9.Collapse of Dignity 10.The Duck Commander Family

5 How much does a single copy of each book cost? One copy/one user Inferno - $85 Bad Monkey - $80.85 The Kings Deception - $81 Lean In – $74.85 Dad is Fat - $75 Keep it Pithy – $65.97 Collapse of Dignity - $26.95 Metered access The Last Original Wife - $21.99 American Gun - $23.99

6 How much does a single copy of each book cost?

7 Lets assume each book is as popular as the most popular books in the collection … Fiction: 459 check outsNonfiction: 334 check outs

8 How many HarperCollins licenses would we have to buy to meet the demand? Fiction: 18 copiesNonfiction: 13 copies

9 What would be the total cost based on each lending model? One copy/one user Inferno - $85 X 5 = $425 Bad Monkey - $80.85 X 5 = $404.25 The Kings Deception - $81 X 5 = $405 Lean In – $74.85 X 5 = $375.25 Dad is Fat - $75 X 5 = 375 Keep it Pithy – $65.97 X 5 = $329.85 Collapse of Dignity - $26.95 X 5 = $134.75 Metered access The Last Original Wife - $21.99 X 18 = $395.82 American Gun - $23.99 X 13 = $311.87

10 What would be the total cost based on each lending model?

11 What is the cost per check out? One copy/one user Inferno - $425/468 = $0.91 Bad Monkey - $404.25/468 = $0.86 The Kings Deception - $405/468 = $0.87 Lean In – $375.25/338 = $1.11 Dad is Fat - $375/338 = $1.23 Keep it Pithy – $329.85/338 = $0.98 Collapse of Dignity - $134.75/338 = $0.40 Metered access The Last Original Wife - $395.82/468 = $0.85 American Gun - $311.87/338 = $0.92

12 What is the cost per check out for each title?

13 What will the cost per circ be in the future?

14 Pattern of circulation

15 1 copy of The Confession every 1.9 months (about 6 copies a year) 1 copy of Unbroken every 2.6 months (about 5 copies a year)

16 Worst Case Scenario Metered access model Cost stays the same - $21.99 Project number of circs for 5 years – 780 30 licenses needed $659.70 investment $0.85 per check out A potential additional investment of $131.94 every year One copy/one user 5 copies already purchased at $85 Project number of circs for 4 years – 780 $425 investment $0.54 per check out

17 Best case scenario Metered access model Price falls to $12.99 after first year, then $9.99 the second year. $21.99 for first 6 licenses = $134 $12.99 for next 6 licenses = $74.94 $9.99 for remaining licenses = $179.82 Total investment = $388.76 Cost per circ = $0.50 A potential additional investment of $59.94 per year One copy/one user 5 copies already purchased at $85 Project number of circs for 5 years – 780 $425 investment $0.54 per check out

18 Projected Cost Per Circ


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