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The 6 Top Reasons Customers buy Tableau

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1 The 6 Top Reasons Customers buy Tableau
The document contains information that is confidential and proprietary to Tableau Software and its affiliates. Neither this document nor the information contained herein may be reproduced or used.

2 In 1989, Howard Dresner proposed "business intelligence" as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems."

3 “Everyone in the organization should be making data driven decisions
“Everyone in the organization should be making data driven decisions. We make BI easy!” For how long have we been saying… “Everyone in the organization should be making data driven decisions. We make BI easy!” Were we telling the truth? Has that “user-friendly BI” check been bouncing? What have we done to the “reporting backlog”? So here are the top 6 reasons why customer by Tableau.

4 1. FREEDOM Tableau gives business users the freedom to setup their own system.

5 Use with a traditional “layer-cake” BI infrastructure
Or not. Tableau Desktop Tableau Server You can use Tableau on top of a multi-tier, traditional layer-cake BI infrastructure. OR NOT. Tableau gives you and the unsatisfied business analyst, that flexibility.

6 Data Driven Decision-Making
Rapid BI ETL Enrich Predictive Spatial Store Operationalize Discover Share Here is where Tableau sits in the BI continuum. What we are providing is a Rapid BI capability.

7 “I love Tableau because they took the time to design a solution that allows me, a plain old analyst, to produce reports that help management make sound decisions on business practices.” Kelly Martin, Telus “I love Tableau because they took the time to design a solution that allows me, a plain old analyst, to produce reports that help management make sound decisions on business practices” Kelly Martin, Telus OK, now #2.

8 2. SPEED Tableau is FAST, up to 100x faster.

9 Rapid-Fire Analytics Install Access Analyze Publish Share
When we say fast we are talking about speeding up the whole pipeline, from install to sharing. Speed to access data Speed to create analysis Speed to ask questions of your data Speed to understanding your data Speed to results Avoid having to wait hours, days even weeks to get an answer one question that a user wants to ask his/her data. Quote: "The one instant gain from my team's perspective was we're saving months of work here because my team no longer has to get stuck in a quagmire that is creating reports in Excel." Andy Cotgreave, Oxford University (oh wait… Tableau) Quote: "I can connect to my data source and have intelligible, graphically attractive visualizations in minutes." Ashley Ohmann, Philips Healthcare Quote: "Reporting that used to take 8 hours takes 15 minutes." Andy Shotwell, Progressive 10x 10x 10x 10x 10x

10 “The one instant gain from my team's perspective was we're saving months of work here because my team no longer has to get stuck in a quagmire that is creating reports in Excel.” Andy Cotgreave Oxford University “The one instant gain from my team's perspective was we're saving months of work here because my team no longer has to get stuck in a quagmire that is creating reports in Excel.” Andy Cotgreave Oxford University

11 “I can connect to my data source and have intelligible, graphically attractive visualizations in minutes.” Ashley Ohmann Philips Healthcare “I can connect to my data source and have intelligible, graphically attractive visualizations in minutes.” Ashley Ohmann Philips Healthcare

12 “Reporting that used to take
8 hours takes 15 minutes.” Andy Shotwell Progressive “Reporting that used to take 8 hours takes 15 minutes.” Andy Shotwell Progressive OK, #3.

13 3. SELF-SERVICE Tableau allows self-service. We do this in 2 ways.
First, the software is EASY TO USE

14 “Our goal is to make the tool disappear.”
Francois Ajenstat Product Manager Tableau Software “Our goal is to make the tool disappear.” Francois Ajenstat Product Manager Tableau Software

15 “Self-service enablement is a core competency that drives adoption and license growth.”
Nigel Stoodley Vice President Customer Solutions Tableau Software Second, we have made self-service enablement a core competency. It’s cheaper and better for us when customers learn how to use the tool themselves.

16 Real, Useful, Free Training
We offer real, useful, free training on our website. Real, Useful, Free Training

17 “With other BI tools… there was a wall between the engineers who were building reports …and the business users who needed to use those reports to make decisions…that wall prevented us from being able to iterate rapidly to decisions.” David Botkin, Disney Interactive “With other BI tools… there was a wall between the engineers who were building reports …and the business users who needed to use those reports to make decisions…that wall prevented us from being able to iterate rapidly to decisions.” David Botkin, Disney Interactive

18 “It lets me focus more on DBA work and less on developing custom queries for my business analyst.”
Stuart Johnson Oklahoma Department of Rehabilitation Services “It lets me focus more on DBA work and less on developing custom queries for my business analyst.” Stuart Johnson Oklahoma Department of Rehabilitation Services We’re promoting IT to IT

19 Gallery Download, Reverse Engineer
Then we also have Tableau Public and our gallery which uses public, where you can view, download, reverse engineer samples. Gallery Download, Reverse Engineer

20 “Tableau Public offers free-mium access, builds vision and is a huge repository of training samples.” Ellie Fields Senior Director, Product Marketing Tableau Software “Tableau Public offers free-mium access, builds vision and is a huge repository of training samples.” Ellie Fields Senior Director, Product Marketing Tableau Software Now #3.

21 4. DISCOVERY Tableau offers POWERFUL analysis

22 Data Driven Decision-Making
Rapid BI ETL Enrich Predictive Spatial Store Discover Share Operationalize Discovery is a huge deal and the Achilles heel of traditional BI tools. Either they can’t connect to the right data or you can’t hear (or see) what it is telling you. A “best of breed” discovery tool can make a huge difference in the top and bottom lines.

23 "To date, we're expecting a 3 percent increase in our forecasting accuracy, which will result in more than $100 million in annual savings.” Andy Kriebal Coca - Cola "To date, we're expecting a 3 percent increase in our forecasting accuracy, which will result in more than $100 million in annual savings.” Andy Kriebal Coca - Cola

24 Do you understand your business?
Questions Productivity Threshold Operational clarity Previously unknown questions New insights Insights “Classic” BI Tableau Software The Goal q2 q3 q4 i1 i3 Analytic Power (required) i6 i2 i4 i5 Initial insights Leaders are asking themselves whether they understand their businesses. What do they know, what do they not know. This requires many questions, many hypotheses, and a way to investigate quickly and iteratively. What does the cycle of analysis look like? How long does it take? You start with a question, and then you analyze and find insights. Then the questions start again. When will you quit? Will you settle for a murky view of your business? q1 Insights (gained) What does the data say?

25 “Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.” John Tukey So you might ask how you can achieve clarity with a visual analytics solution because certainly… many trends cannot be seen easily without data mining. Right? I asked this question to Stephen McDaniel who used to be director of analytics at Netflix. He quoted John Tukey, who said that it is: “Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.” OK, #5

26 “Directional findings are very useful even if inexact.”
“Broad analytical landscapes provide context and a guide to complex analysis.” “The secret is to simplify and present findings with context that resonates with the audience.” “Directional findings are very useful even if inexact.” Stephen McDaniel Freakalytics McDaniel then added: “Broad analytical landscapes provide context and a guide to complex analysis.” “The secret is to simplify and present findings with context that resonates with the audience.” “Directional findings are very useful even if inexact.”

27 5. SHARING So once you find out what’s in your data, what good is that information unless it can be shared.

28 Data Driven Decision-Making
Rapid BI ETL Enrich Predictive Spatial Store Discover Share Operationalize The #5 reasons customers buy tableau is to share data effectively. What do we mean by that? What good is it?

29 “Tableau helped us visualize the data
“Tableau helped us visualize the data. When you’re talking to grantors, you need to show results in an easy-to-understand, visually enticing way.” Jennifer Hayden, Louisiana Breast and Cervical Health Program In closing, let me say this. Tableau makes it easy to tell the story of your data. That is powerful.

30 “I can tell the stories that need to be told and people believe me.”
Cynthia Lait EMC “I can tell the stories that need to be told and people believe me.” Cynthia Lait EMC

31 “The secret is to simplify and present findings with context that resonates with the audience.”
Stephen McDaniel Freakalytics Sharing means more than sharing out your workbooks. It means narrating your data in way that the audience understands. Telling stories. “The secret is to simplify and present findings with context that resonates with the audience.” Stephen McDaniel Freakalytics

32 “If you present data in the right way, anyone can be an analyst.”
John Tukey As Tukey says: “If you present data in the right way, anyone can be an analyst.” John Tukey

33 6. ADOPTION Finally #6: Adoption.
Our shelf-ware rates are the lowest in the industry. Why?

34 Software adoption model
EASY POWER FAST 8 % Adoption/Usage Licenses bought Compelling software Shelf-ware Software adoption is commonly thought to be driven by utility and ease-of-use. I’m expanding that model to explicitly call out speed – which is important in BI. It turns out that business users actually fire up fewer than 8% of the software packages they have access to because those packages just don’t meet a threshold of usability and return on investment. Word, Excel, and Tableau – all meet that threshold.

35 Expected < Expected
Is the juice worth the squeeze? Struggle Understanding Users quit when Expected < Expected benefit effort The question that a business users asks to themselves, consciously or unconsciously, is whether the juice is worth the squeeze. And if it is, they’re going to use the software. And if it’s not, it’s going to sit on a shelf.

36 “Tableau products put incredibly powerful reporting and analytical tools in the hands of operating people—people who know their business and who can, given insightful information, make better decisions.” Bill Attridge HTM And when it’s used by subject matter experts, amazing things happen.

37 Culture Shift Supernova
Tableau Data-driven decision making When this happens, you have achieved culture change. Organizations fulfill the promise of BI and start basing decisions on data. They rejoice and consultants bask in glory.

38 Why Customers Choose Tableau
Freedom Speed Self-Service Discovery Sharing Adoption Freedom to setup Rapid BI. Speed to insight from install through dashboards. Self-service through ease-of-use and free self-help instruction. Discovery power. Find what customers are missing with more capable tools, more deeply integrated with the business. Sharing insights. Widespread adoption. Tableau is software that is used.

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