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The 6 Top Reasons Customers buy Tableau The document contains information that is confidential and proprietary to Tableau Software and its affiliates.

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Presentation on theme: "The 6 Top Reasons Customers buy Tableau The document contains information that is confidential and proprietary to Tableau Software and its affiliates."— Presentation transcript:

1 The 6 Top Reasons Customers buy Tableau The document contains information that is confidential and proprietary to Tableau Software and its affiliates. Neither this document nor the information contained herein may be reproduced or used.

2 In 1989, Howard Dresner proposed "business intelligence" as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems."

3 Everyone in the organization should be making data driven decisions. We make BI easy!

4 1. FREEDOM

5 Use with a traditional layer-cake BI infrastructure Or not. Tableau Desktop Tableau Server

6 Data Driven Decision-Making Discover Share ETL Enrich Predictive Spatial Store Enrich Predictive Spatial Store Operatio nalize Rapid BI

7 I love Tableau because they took the time to design a solution that allows me, a plain old analyst, to produce reports that help management make sound decisions on business practices. Kelly Martin, Telus

8 2. SPEED

9 Rapid-Fire Analytics Share PublishAnalyzeAccessInstall 10x

10 The one instant gain from my team's perspective was we're saving months of work here because my team no longer has to get stuck in a quagmire that is creating reports in Excel. Andy Cotgreave Oxford University

11 I can connect to my data source and have intelligible, graphically attractive visualizations in minutes. Ashley Ohmann Philips Healthcare

12 Reporting that used to take 8 hours takes 15 minutes. Andy Shotwell Progressive

13 3. SELF-SERVICE

14 Our goal is to make the tool disappear. Francois Ajenstat Product Manager Tableau Software

15 Self-service enablement is a core competency that drives adoption and license growth. Nigel Stoodley Vice President Customer Solutions Tableau Software

16 Real, Useful, Free Training

17 With other BI tools… there was a wall between the engineers who were building reports …and the business users who needed to use those reports to make decisions…that wall prevented us from being able to iterate rapidly to decisions. David Botkin, Disney Interactive

18 It lets me focus more on DBA work and less on developing custom queries for my business analyst. Stuart Johnson Oklahoma Department of Rehabilitation Services

19 Gallery Download, Reverse Engineer

20 Tableau Public offers free-mium access, builds vision and is a huge repository of training samples. Ellie Fields Senior Director, Product Marketing Tableau Software

21 4. DISCOVERY

22 Data Driven Decision-Making ETL Enrich Predictive Spatial Store Enrich Predictive Spatial Store Discover Share Operatio nalize Rapid BI

23 "To date, we're expecting a 3 percent increase in our forecasting accuracy, which will result in more than $100 million in annual savings. Andy Kriebal Coca - Cola

24 Analytic Power (required) Insights (gained) Insights Questions i2i2 i3i3 i4i4 i5i5 i6i6 q1q1 q2q2 q3q3 q4q4 The Goal Do you understand your business? What does the data say? i1i1 Operational clarity Previously unknown questions Previously unknown questions New insights New insights Productivity Threshold Initial insights Tableau Software Classic BI

25 Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise. John Tukey

26 Broad analytical landscapes provide context and a guide to complex analysis. The secret is to simplify and present findings with context that resonates with the audience. Directional findings are very useful even if inexact. Stephen McDaniel Freakalytics

27 5. SHARING

28 Data Driven Decision-Making ETL Enrich Predictive Spatial Store Enrich Predictive Spatial Store Discover Share Operatio nalize Rapid BI

29 Tableau helped us visualize the data. When youre talking to grantors, you need to show results in an easy-to- understand, visually enticing way. Jennifer Hayden, Louisiana Breast and Cervical Health Program

30 I can tell the stories that need to be told and people believe me. Cynthia Lait EMC

31 The secret is to simplify and present findings with context that resonates with the audience. Stephen McDaniel Freakalytics

32 If you present data in the right way, anyone can be an analyst. John Tukey

33 6. ADOPTION

34 Software adoption model EASYPOWER FAST Compelling software Shelf-ware 8 % Adoption/Usage Licenses bought

35 Users quit when Expected < Expected benefit effort Struggle Understanding Is the juice worth the squeeze?

36 Tableau products put incredibly powerful reporting and analytical tools in the hands of operating peoplepeople who know their business and who can, given insightful information, make better decisions. Bill Attridge HTM

37 Culture Shift Supernova Tableau Data-driven decision making

38 Why Customers Choose Tableau 1.Freedom 2.Speed 3.Self-Service 4.Discovery 5.Sharing 6.Adoption

39


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