1. ROAD ACCIDENT FUND COMPULSORY BRIEFING SESSION RAF /2013/00044 Date: 13 December 2013 Time: 11:00

2. AGENDA Background of the RFB Purpose of the Bid Evaluation Criteria Mandatory Documents Disqualification of Bids Submission of Bids Contact details Questions and Answers

3. Background RAF/2013/00044: Request For Bid : Appointment of an established Media Buying Agency to craft Media strategy and media placements in the respective media platforms, for the Road Accident Fund, for a period of three (3) years. Advertised on 06 December 2013 Closing on 17 January 2014

4. Page 4[Insert presentation title] PURPOSE OF THE RFB The RAF desires to appoint an established Media Buying Agency with a minimum of +3 years experience to procure media placements in the following media platforms; Radio; Print Media; Television; Outdoor; Social Media Networks; and Online & Digital media Background of the project RAF/2013/00044

5. Page 5[Insert presentation title] SCOPE OF WORK To achieve the above the media buying agency must able to deliver on the following : Develop a media strategy for RAF; Provide RAF with a media plan and media flowcharts for RAFs campaigns; Outline what the ROI (Return on Investment) is on RAFs media spend; Possess expertise in ascertaining future media trends and media directions; and Share with RAF the latest developments with regards to media platforms and provide informal training thereof.

6. Page 6[Insert presentation title] SCOPE OF WORK continues…… RADIO COVERAGE: Bidder must secure/buy radio advertising space for RAF on: Radio advertising (adverts 30, 45); Radio sponsored programmes; RAF owned programs; Public service announcements for the RAF (1 minute) and; Product placements on storylines. PRINT MEDIA ADVERTISING Bidder must secure/buy print media space for RAF on: Media strips, Banners and Inserts; and Normal print adverts (half page, double page and full page) RAFS COVERAGE ON MEDIA PLATFORMS RAF/2013/00044

7. Page 7[Insert presentation title] SCOPE OF WORK continues…… TELEVISION (TV) ADVERTISING Bidder must secure/buy TV advertising space for RAF on: TV sponsored programs; RAF owned programs; Public service announcements and normal adverts (15/30/45); TV Broadcast elements; Lower thirds Squeeze backs Animated corner logo screen placement; and Product placement on soapie storylines. RAFS COVERAGE ON MEDIA PLATFORMS RAF/2013/00044

8. Page 8[Insert presentation title] SCOPE OF WORK Continues… OUTDOOR MEDIA COVERAGE Bidder must secure/buy outdoor advertising space for RAF: Street poles; Bill Boards; LED screen in Commuter Hubs e.g. Park Station; Digital ad scrolls; Taxi rank TVs; Taxi, bus and bus shelter branding; Stadium Branding; Public bathrooms; and Airport Branding RAFS COVERAGE ON MEDIA PLATFORMS RAF/2013/00044

9. Page 9[Insert presentation title] SCOPE OF WORK Continues…. SOCIAL MEDIA ADVERTISING Bidder must secure/buy social media advertising space for RAF on Facebook, LinkedIn and Twitter. ONLINE & DIGITAL ADVERTISING Bidder must secure/buy online and digital advertising space for RAF. RAFS COVERAGE ON MEDIA PLATFORMS RAF/2013/00044

10. Page 10[Insert presentation title] SCOPE OF WORK… Bidder must have a good track record on: Media Research & Analytics; Media platform selection; Media rates negotiations and placements; and Must have quick turn-around time ATTRIBUTES OF THE BIDDER RAF/2013/00044

11. Page 11[Insert presentation title] SCOPE OF WORK…ENDS Bidder must provide RAF with the media strategy; Bidder must provide RAF with campaigns status on a weekly and monthly basis; Bidder must provide RAF media flowcharts for every campaign; Share and present RAF with latest developments on media platforms and media trends on a quarterly basis; and Bidder must provide RAF with investment analysis, which ensures cost savings, whilst getting maximum value. REPORTING RAF/2013/00044

12. Page 12[Insert presentation title] EVALUATION CRITERIA The evaluation criteria will be based on the following requirements: Mandatory (Comply or Not Comply) – Bidders who do not meet the mandatory requirements will be disqualified. Technical Functional Requirement (100 points). Price and BEE Evaluations (90/10 points). Bidders who score less than 45 out 60 points will not be considered for the next evaluation phase which is the presentation stage. Bidders who score less than 70 out of 100 on functional / technical criteria including presentation, will not be further evaluated on Price and BEE. EVALUATION CRITERIA AND METHODOLOGY RAF/2013/00044

13. Page 13[Insert presentation title] MANDATORY EVALUATION CRITERIA MANDATORY REQUIREMENTS RFP/2013/00001 MandatoryComplyNot Comply Failure by the Fund and the successful bidder to conclude a contract within 60 days following the issuing by the Fund of the award letter to the successful bidder, will result in the bid being deemed to be non- responsive which will then entitle the Fund to consider other responsive bids and award the tender to another bidder or bidders. MandatoryComplyNot Comply The bidder must confirm that they have read and understood the terms and conditions set out in the attached Service Level Agreement (Annexure… which terms and conditions the bidder accepts, in the event that the RAF awards contract to the bidder pursuant to this bid. The bidder must confirm that they have complied with the requirement set out in the footnote to clause 1.6 of schedule of Annexure G by submitting with the bid: A.A proposed Delivery Schedule ; B.A proposed Implementation Schedule; C.A proposed Pricing Schedule

14. Page 14[Insert presentation title] Functional criteriaPoints PROPOSAL Bidder must provide a proposal on how they have shared with and trained previous clients on the latest media platforms. TRACK RECORD Bidders are requested to send the attached reference questionnaire to 3 of their clients where similar services were rendered and attach the completed reference check questionnaires to the bid response. Bidders must make sure that the reference questionnaire is signed and the contact details are fully completed. The contact details must include the contact number and the e-mail address of the referee as this information will be used by the RAF to verify all references submitted. Note: The RAF will verify the information provided and if your referee does not confirm the information provided the reference will not be considered. 10 Technical Evaluation Criteria

15. Page 15[Insert presentation title] Technical evaluation criteria cont…. Functional criteriaPoints MEDIA BOOKING CONFIRMATIONS The Bidder must provide media bookings/confirmations done over the past three (3) years, for each of the following platforms: TV, Radio, Print media, Social Networks, Outdoor and Online and Digital media SKILLS/CAPACITY The bidder must provide CVs of the project team that will be working in the project. The CVs must detail qualifications and relevant years of experience. Bidder who score less than 45/60 will not be considered for presentation PRESENTATION Qualifying Bidders will be required to conduct presentation on: The in-house process used to craft a media strategy; The proposed media plan on how to increase awareness for RAF and educate the public with RAF services; and Present examples on how they will deliver a higher Return on Investment for RAFs media spend. Bidders who score less than 70/100 on functional/technical criteria including presentation, will not be further evaluated on Price and BEE. 30 10 40

16. Page 16[Insert presentation title] Mandatory Documents Standard Bidding Document (SBD) Tax Clearance Certificate Bid Conditions BEE certificate

17. Disqualification of bids Bidders shall be disqualified if they fail to: Submit a valid and original tax clearance certificate Complete questionnaires in full Submit true and correct information Comply with mandatory requirements Comply with prescribed response format

18. Page 18[Insert presentation title] Original signed bid document and Proposal clearly marked and indexed with all pages numbered. One (1) original and two (2) hard copies, submitted in a sealed, clearly marked (RAF/2013/00044) envelope, to the address provided below. Submission Address : Road Accident Fund Eco Glades Reception (Block F) 420 Witch-hazel Avenue, Centurion, Pretoria CLOSING TIME : 11:00 am (PER THE CLOCK AT THE RAF RECEPTION) Submission of RFB responses

19. Page 19[Insert presentation title] Bid responses sent by courier must reach the reception at least 36 hours before the closing date (17 January 2014), to be deposited into the Bid box. Submission Register must be signed at the reception by bidder when submitting bid documents. Important note: Please ensure that the attendance register has been signed Name of company Contact details Late response will not be considered Submission of Bid responses

20. Contact Details All queries must be forwarded to monarem@raf.co.za/stephenv@raf.co.zamonarem@raf.co.za/stephenv@raf.co.za Enquiries and clarification will close on the 09 January 2014 @ 12H00. Q and A pack will be published on RAF website on 10 January 2014.

21. Thank you Questions and Answers