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(National survey carried by Source-e, April 2007) The Power of Promotional Merchandise on Branding and Sales.

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Presentation on theme: "(National survey carried by Source-e, April 2007) The Power of Promotional Merchandise on Branding and Sales."— Presentation transcript:

1 (National survey carried by Source-e, April 2007) The Power of Promotional Merchandise on Branding and Sales

2 Why buy Promotional Merchandise…

3 (National survey carried by Source-e, April 2007) …Because Promotional Merchandise really works! Of those surveyed, results show: 92% believe branded promotional merchandise increases company brand awareness 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation. Over half (52%) purchased from companies branded on a Promotional merchandise on their desk. 82% would keep an item they were given than give it away.

4 Findings… Within the 92% of respondents who said promotional merchandise increases awareness: 83% would keep promotional items for themselves 14% would pass it to a colleague 3% would give it to a family member

5 Survey shows interestingly that more women than men are able to recall company names of Promotional Merchandise on their desks.

6 1. Usefulness (89%) 2. Memories 3. Value of item Top 3 reasons why people keep promotional items

7 Top 5 items people would keep if they can only choose one from their desk

8 1. Pens 2. Calendars 3. Mousemat 4. Post-it notes 5. Mug 6. Pencils 7. Desk pad 8. Calculator 9. Diary 10. Notebook Top 10 items people keep on their desk

9 Christmas tree Thermometer strip Toilet roll Flower seeds Money box Pepper pot Fluffy toys Air freshener Ornaments Connect 4 game Wooden jigsaw Snow globe Most unusual items people keep on their desk

10 Lip balmsNail files Beautifying products were also found to be kept on peoples desk.

11 Why buy Promotional Merchandise from us? We are endorsed by theBPMA meaning you will benefit from our: Professionalism We follow a strict BPMA code of conduct to protect end users Knowledge and expertise A written product specification will be produced and agreed Samples will be provided to ensure sufficient product quality A production and delivery schedule will be issued as part of our contract with you

12 Commitment to quality From planning through to evaluation, we will help you to deliver the best possible solution to your client. Quality control procedures ensure our merchandise complies with relevant legislative and safety controls Credibility A full quotation will be provided on receipt of the detailed brief. Any additional cost e.g. delivery, tooling etc will be clearly shown Should things go wrong, we will contact you immediately to offer alternative solutions

13 Buy from us, Buy with Confidence

14 Notes to editor: Survey carried out in April Results based on 429 respondents 62% of those surveyed would describe their title as CEO/chairman/MD/Manager About Source-e: An online and printed catalogue sourcing company who design, create and deliver promotional items to fit any brief or budget. Source-e is a member of the UKs leading buying group and fully supports ethical trading (including ETI and SA8000), operating under a strict ethical policy. For further information on Source-e visit


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