3The EventTrue to its reputation, Bangalore The Fashion Capital of India hasbeen playing Host to the fashion universe.Over the past Sixteen Years, Bangalore has taken center stage as a launch pad for aspiring, beautiful and talented young Women.And The Miss Bangalore Beauty Pageant has been doing its mite to showcase the beauty and talent of this city. Behind this high profile pageant, since 1994 is Dream Merchants; an event managementgroup from Bangalore.Having notched impressive successes since 1994 with thismega event, The Miss Bangalore Pageant has, over the yearslaunched many a fashion career which has set catwalks on fire,graced celluloid and merited prime time On Television.
4The Event – The Queens Nivedita Jain – Miss Bangalore ’94 Ruchita Prasad – Miss Bangalore ’95 (Tamil / Kannada Movie Star)Raina Sawhney – Miss Bangalore ’96Sara Corner – Miss Bangalore ’97 (Femina Miss India 2001 – Miss World)Dilbur Nazir – Miss Bangalore ’98Sheetal Ramchandran – Miss Bangalore ’99(2nd Runner UP Gladrags)Anjana Srinivasan – Miss Bangalore 2000Kirtana Krishnan – Miss Bangalore 2001Neha Kokare – Miss Bangalore 2009
5The Event – MapThe success of Miss Bangalore spurs Dream Merchants to further the boundaries, this 10th Year round.For the participants, Miss Bangalore is a launch pad for making their mark in the modeling world, or to make their presence felt in national or international Beauty Pageants.For the Corporate World Miss Bangalore presents a golden opportunity; in terms of the tremendous mileage, attention and excitement the event generates. As a market savvy corporate, what better showcase can one hope for, than Miss Bangalore.Miss Bangalore is a beautiful journey not only for the participants but also for all the people involved in it. The Event starts with the Recruitment Phase, where in extensive publicity is done to invite Fresh faces of Bangalore to Participate in the contest.
7The Event – Recruitment The Recruitment Campaign is to reach out to the Miss Bangalore wannabesThe campaign will include the following –College PromotionsPub CrawlsHoardingNewspaper AdvertisementsRoad ShowsPR exercise
9The Event – SelectionOnce the girls apply for the contest all of them are called for an Interview where a panel of judges interact with them and select the best 16 for this year.The Auditions / Selection will take place at the Banquet Hall of The Crowne Plaza, Bangalore.Once the 16 are selected they under go a rigorous training session.
11The Event – TrainingThe Selected 16 Finalists are Trained by a group of Professionals In the following :Diction & Stage PresenceDiet & NutritionGrooming & EtiquetteHair CareMake UpMock ShootsMusic & DancePhysical FitnessRamp WalkSkin MaintenanceAfter the extensive training is over the girls will be presented to the Press at the Press Conference.
13The Event – Photo ShootThe girls will be caught on Video as Well as Camera. These Photos will be used for Judging the Miss Photogenic contest. The Photo shoot will be a one day outing where in the Title Sponsor could have their Products endorsed.After all the training and shooting it is time for the Sub Events where the different aspects of the woman are highlighted and judged.
15The Event – Press Conference At the Conference the girls are presented by the choreographer along with the other trainers. The Trainers will talk about how they trained the girls and what the out come is. The Press Conference will be attended by all the leading publications of Bangalore as well as the electronic Media.
17The Event – Sub Events Miss Skin This event will be an all exclusive event which isorganised to select the Girl with the Smoothestand the most Glowing skin among all thecontestants.Miss FigureThis event will be an all exclusive event whichis organised to select the Girl with the mostperfect figure among all the contestants.Miss Catwalkis organised to select the Girl with the SexiestWalk among all the contestants.
18The Event – Sub Events Miss Photogenic This event will be an all exclusive event whichis organised to select the Girl with the MostCharming Face Behind the Camera.Miss Hairis organised to select the Girl with the Silkiestand Smoothest Hair among all the contestants.Miss EyesThis event will be an all exclusive event which isorganised to select the Girl with the mostDreamiest & enchanting of all eyes.
20The Event – The FinalsThe Finals of Miss Bangalore is the biggest Fashion Extravaganza and it is publicized as such inviting spectators to visit the venue and witness the crowning of the queen.The event will include introduction round, Model Material Round, Question Round, and Final Common Question Round. The Girls will be judged by an eminent Panel of Judges who will be part of who’s who of Bangalore.
22The Event – After Hour Party The After Hour Party which takes place immediately after the Finals.This event is a party in honor of the Winner.The Party is a chance for the press, sponsors, and high society to interact with the winner and know her better.
24The Event – Advertisements The Media Plan for Miss Bangalore Includes the followingPress AdsPress ConferencePR ExerciseBillboardsPre Event PromotionsTelevision CoveragePub CrawlsCollege Round UpsRoad ShowsCampaign – InternationalRadio PromotionsPromotion on Leading Web Portals - International
25Target Media List Times of India Vijay Karnataka Simply Bangalore NDTV Main Line DailiesVernacular DailiesMainline MagazinesElectronic ChannelsWire AgenciesTimes of IndiaVijay KarnatakaSimply BangaloreNDTVPTIDeccan HeraldPrajavani080CNN IBNUNIBangalore MirrorUdayavaniTime OutHeadlines TodayKPNDNASamyukta KarnatakaElleAajtakBNNDeccan ChronicleKanada PrabhaFeminaNews 24MID DayWeekSahara TVHinduSudhaNews 9Indian ExpressTV9 – KannadaETVKannada KasturiAsianet SuvarnaZee KannadaUdaya TV
30Dream Merchants Events & Entertainment Group 1/1, Bore Bank Road, Benson Town,Bangalore –Ph : / 764 / 765 / 270Contacts –Feroz Khan ( )S. Mahajan ( )Dream Merchants ( ) All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited. Usage of this PPT is subject to terms and conditions.