Presentation on theme: "Fazenda Praia Canoé London, October 21st 2009 Foto."— Presentation transcript:
Fazenda Praia Canoé London, October 21st 2009 Foto
2 10/H/080468/2/Plan Comercial FPC_081113/SR Confide group Positioning Project Presentation : Fazenda Praia Canoé Commitment of Public Authorities Why Brazil, Why Now?
3 10/H/080468/2/Plan Comercial FPC_081113/SR Founded in 1990, the corporate group CONFIDE strives to improve quality of life by creating and running services and infrastructures designed to meet your personal, domestic and business needs throughout life. We work in three spheres of activity: Our services Residential and Care services Tourism, resorts and leisure Insurance and reinsurance
4 10/H/080468/2/Plan Comercial FPC_081113/SR Corporate structure Confide Corporate Group Confide Insurance and reinsurance brokerage Confide Residencial Resa/ Siresa Student residences Sar Domus Home care Adorea Homes with services Green Project Green Golf Management Golf courses Fide International residential and tourist development GRVI Real Estate Life Annuity Management Coab Health Management Servisar Social services Sar Residential and care services Sar Foundation
5 10/H/080468/2/Plan Comercial FPC_081113/SR 1 Our services Residential and care services
6 10/H/080468/2/Plan Comercial FPC_081113/SR Care services and residential homes 1 a comprehensive platform of services Commitment to life, commitment to people Always witth you, always at home ADOREA people Independent people SAR Residential homes and day centres for dependent people SAR DOMUS Social healthcare centres and multi-service contact centres ADOREA Homes with services for independent senior living FUNDACIÓN SAR The social value of SAR SERVISAR Services of social attention
7 10/H/080468/2/Plan Comercial FPC_081113/SR Care services and residential homes 1 RESA In 1994 Confide created the first network of student residences in Spain The residences are held by the SIRESA corporations and run by the management company RESA. The residences are versatile, dynamic and functional and they have extended quickly by all Spain, adapting to the life of the students, international mobility and the necessities of the universities with which we collaborated. Employeess Persons served Residential beds Capital resources Billing Investment Figures from ,574,498 euros 32,318,044 euros 132,092,028 euros Figures from 2008
9 10/H/080468/2/Plan Comercial FPC_081113/SR 1 Tourism, resorts and leisure 2 Confide can offer solutions to the need for well-run and individualised leisure time, a need which continues to grow throughout ones lifetime. FIDE DESARROLLOS Promotion and development of residential and tourist projects on an international scale GREEN PROJECT GREEN GOLF MANAGEMENT A comprehensive range of golf projects, from viability analysis and design to project and facilities management, carried out with the goal of incorporating and respecting the environment.
11 10/H/080468/2/Plan Comercial FPC_081113/SR 12 Insurance and reinsurance 3 CONFIDE BROKERAGE Insurance solutions tailored to the differing needs of our clients: institutions, companies, families and individuals A wide range of services based on specialisation In 1990 CONFIDE began working as a brokerage in the insurance sector through the company CONFIDE Correduría de Seguros y Reaseguros, SA, with headquarters currently in Barcelona and Madrid. With the purpose of offering international insurance solutions, CONFIDE Correduría de Seguros belongs to the TRUST RISK CONTROL network from year 2005, that through collaborating brokerage works actively in 60 countries and has contact in 120 countries approximately in which it has capacity of actuation, and the international network EURIBRON from January 2009, being CONFIDE Correduría correspondent in exclusive in Spain for all the broker clients of this organization which requires service in our country. EURIBRON is formed by 19 brokerages in 28 countries. Companies Finance Health ConstructionInternationalArt A brokerage within the insurance sector, we also offer our clients additional services via our affiliates. GRVI COAB RISKIA Real estate life annuity management. Occupational risk prevention and health management. Risk management; evaluation of assets and appraisals. Healthcare
12 10/H/080468/2/Plan Comercial FPC_081113/SR 1234 Madrid 6 SAR residential homes 1 SAR Domus base 2 RESA student residences 1 golf course 1 CONFIDE insurance office Catalonia CONFIDE headquarters 6 SAR residential homes 2 SAR Domus bases 1 ADOREA development 9 RESA student residences 22 Golf courses 1 CONFIDE insurance office Brazil 1 tourist and leisure resort 1 Golf course Andalusia 7 SAR residential homes 1 SAR Domus base 2 ADOREA developments 2 RESA student residences 3 Golf courses Totales SAR residential homes SAR Domus bases ADOREA developments RESA student residences Tourist and leisure resort Golf courses CONFIDE insurance offices Services units SERVISAR Services localities ISFAS Handicapped Center for battered women Day nursery Global presence 4 Baleares 4 SAR residential homes Valencia 1 SAR residential home Aragón 1 SAR residential home Castilla la Mancha 1 SAR residential home
14 10/H/080468/2/Plan Comercial FPC_081113/SR 6, , Confides values Commitment Our teams commitment.... CONFIDE is a business group made up of people committed to people. All our activities are focused on improving your quality of life. This makes our clients and users the centre of our groups commitment. 6,305 people directly helping to improve the quality of life of 146,700 people....to people
15 10/H/080468/2/Plan Comercial FPC_081113/SR 1235 Confides values Our commitment to society… SAR FOUNDATION The SAR FOUNDATION was created in 1997 with the aim of providing social value to the group by promoting initiatives of social protection, research and cooperation in the field of geriatrics and dependence. Led by María Dulce Fontanals, the foundations in-house activities focus on advanced training for the professionals within the group and on continually improving the quality of the services we offer. Externally, the foundation carries out many activities as trainers and technical consultants, such as the SAR Foundation Conference, which has been held every year since It also promotes and participates in study and research together with the public administration, scientific societies, universities and other Foundations and associations. The foundation has also published three books within the Albor collection of Herder publications, books which have become classics within the field
16 10/H/080468/2/Plan Comercial FPC_081113/SR Confides values Innovation Since its founding in 1990, CONFIDE has strived to find new answers to emerging needs We keep abreast of changing demands, developing innovate solutions that meet the emerging needs of society and people INSURANCE BROKERAGE RESA SAR ADOREA RISKIASAR DOMUSGREEN PROJECT GRVI FIDE DESARROLLOS SERVISAR
17 10/H/080468/2/Plan Comercial FPC_081113/SR 1235 A growing effort in innovation and commitment... Our commitment goes beyond individuals: it is a commitment to society as well. For the CONFIDE business group, sustanibility is our main Responsability towards our shareholders, employees and society as a whole. Here are some of the figures that provide an overview of CONFIDEs current situation... Turnover In thousands of euros Capital resources In thousand of euros Investment In thousand of euros Confides values 5
18 10/H/080468/2/Plan Comercial FPC_081113/SR 1235 Professionalism We offer professional solutions through the application of business-management criteria in all our activities, thereby creating teams of specialists and professionals who receive continuous training and have proven their experience in a diverse range of activities. Our greatest asset is the professionals who work at CONFIDE. That is why our human resources policy is focused on obtaining and Maintaining professionals who are enthusiastic and committed to their work, helping each company achieve its objectives Team Strenght A team made up of professionals Confides values 5 January
19 10/H/080468/2/Plan Comercial FPC_081113/SR Confides values Quality We offer quality solutions that provide an effective response to the concrete needs of each individual, in all spheres of activities and during all stages of life. To better respond to our commitment to quality, SAR has developed its own service model based on research and constant self-evaluation, accredited by Applus+. SAR has received the Certification of its welfare process according to norm UNE- EN-ISO9001:2000. Moreover, SAR has been awarded with the IMSERSO Infanta Cristina 2006 to the quality in the services management. GREEN PROJECT has also obtained UNE-EN-ISO 9001:2000 certification, as well as UNE-EN-ISO 14001:04 environmental management certification. CONFIDE-BROKERAGE has the certification Quality Management Systems: - ENAC ISO in Spain - UKAS at International level
20 10/H/080468/2/Plan Comercial FPC_081113/SR Confide group Positioning Project Presentation : Fazenda Praia Canoé Commitment of Public Authorities Why Brazil, Why Now?
21 10/H/080468/2/Plan Comercial FPC_081113/SR Excellence, balance and authenticity Positioning To reach this target and positioning, Praia Canoé will offer tangible realities which will give credibility and coherence to the USP (1) The communication, commercialization and PR strategies will be based in enhancing the elements that make up the Praia Canoé experience High quality construction and finishings Renowned architects and landscaping arch. Wide Mix of typologies and low density Residential product Boutique hotels 1 st Level operators Hotel operators Advisory Real Estate management Internal transportation Maintenance Safety With CONFIDEs seal and warranty Services High national and international standard Member of an exclusive club Profile of residents and visitors Greg Norman Golf Sports marina. River-sea environment Commercial village and restoration with 1 st level operators Sailing school with premium brands and hotel operators Tourism Access infrastructure Environment of great beauty Protected from massification Gateway to the APA (2) of Canoa Quebrada Site Development and integration with Fortim, a charming traditional village Closeness to Canoa Quebrada Local integration Why? Reason to believe in the USP (1) Existence of tangible realities that make up FPCs experience (1) Unique Selling Proposition (2) Environmental Protection Area Expansion of Aracati Airport Own Helideck Road deployment to Fortaleza
22 10/H/080468/2/Plan Comercial FPC_081113/SR Positioning Excellence, balance and authenticity of the residential product
23 10/H/080468/2/Plan Comercial FPC_081113/SR Positioning Excellence, balance and authenticity of the services provided
24 10/H/080468/2/Plan Comercial FPC_081113/SR Positioning Excellence, balance and authenticity of our clients
25 10/H/080468/2/Plan Comercial FPC_081113/SR Positioning Excellence, balance and authenticity of the site
26 10/H/080468/2/Plan Comercial FPC_081113/SR Positioning Excellence, balance and authenticity with the local community
27 10/H/080468/2/Plan Comercial FPC_081113/SR FPC FORTIM MACEIÓ FAZENDA PRAIA CANOÉ Positioning Excellence, balance and authenticity of the infrastructures for the project
28 10/H/080468/2/Plan Comercial FPC_081113/SR Positioning Excellence, balance and authenticity of the touristic proposal
29 10/H/080468/2/Plan Comercial FPC_081113/SR Positioning Excellence, balance and authenticity in the hotel operators
30 10/H/080468/2/Plan Comercial FPC_081113/SR Beacuse Excellence is a Balance of Things... Fazenda Praia Canoé, Redefining Excellence in Brazil Positioning Excellence, balance and authenticity
31 10/H/080468/2/Plan Comercial FPC_081113/SR Confide Group Positioning Project Presntation : Fazenda Praia Canoé Commitment of Public Authorities Why Brazil, Why Now?
32 10/H/080468/2/Plan Comercial FPC_081113/SR Fortim Aracatí The Spanish company has been developing a residential tourist complex named Praia Canoé located at Fortim (State of Ceará, Brazil), municipality one hour and a half from the States capital, that is, Fortaleza. Praia Canoé has 300 Ha. and is located in an area of great natural beauty, in one of the few natural marinas of the entire coast of Ceará, with 2 Km of beaches and 1 Km. of river (Jaguaribe River). Even so, the close distance to Canoa Quebrada, one of the main tourist destinations of Ceará, makes the region of Praia Canoé very attractive Praia Canoé is positioned as a tourist-residential destination in Ceará and in Brazil, through the development of a quality and integrated offer, in a privileged natural and cultural environment. It will have a touristic and residential offer, a marina with over 150 berths and a 18 golf course designed by Greg Norman and Sergio García, placing Praia Canoé among the best tourist complexes around the world Praia Canoé Fortim Fazenda Praia Canoé Praia Canoé is located in an untouched natural and tempting enclave, in one of the few natural marinas of the entire coast of Ceará
33 10/H/080468/2/Plan Comercial FPC_081113/SR Main road Secondary road Airport Fazenda Praia Canoé Praia Canoé is well connected to Fortaleza by land, and currently has the Fortaleza international airport......nevertheless, the modernization of the secondary Aracatí airport was started in order to allow the arrival of internal and or charter flights to this location Aerial access The international airport of Fortaleza Pintos Martins provides the main aerial access to Ceará; with capacity for annual passengers, In 2008 a movement of 46,567 aircrafts and 3,282,979 passengers was registered Currently, this airoport has direct connections to international markets (Lisboa, Miami, Milan, Roma and Praia), and the opening of new lines with Madrid, Santiago of Chile, Buenos Aires and Atlanta) The air companies that are regularly operating are TACV, GOL, Ocean Air, TAF, TAM, Varig, TAP Portugal and Delta,Air Italy Work in progress to modernize the Aracatí Airport in order to encourage the development of that zone. Operations will start by early (10 min, drive to Praia Canoé) Terrestrial access The infrastructures of access from Fortaleza to Fortim are in good condition, and there is a two lane runway (in deployment process) which will allow to do the route in approximately 1,2 hs Source: Brazils Ministry of Defense, Airoports (www.Infraero.gov.br) Fortim Aracatí
34 10/H/080468/2/Plan Comercial FPC_081113/SR Fazenda Praia Canoé The site shows natural, landscape and climatological qualities, with high potential for the development of a satisfactory touristic-residential destination The site has more than 2 km of white sand beaches, dunes, mangroves and rich native vegetation, forming an environment of great natural beauty
35 10/H/080468/2/Plan Comercial FPC_081113/SR Fazenda Praia Canoé With 300 Ha., Praia Canoé will offer residential units, hotels, golf, marina, leisure and entertainment Master Plan Praia Canoé is an exclusive mixed-use real estate project, with entertainment and leisure facilities to boost real estate sales The program forecasts the development of: 1.Different residential zones with of different typology (single units with private lots, residential areas with detached, semi deatched houses, bungalows and apartments) 1.The residential areas are very low density,with 6.4% occupation and a 10% average construction ratio 2.Golf course with 18 holes, designed by Greg Norman and Sergio García 3.4 boutique hotels (currently in negotiation process) 1.Praia Marina Sport Hotel (International luxury brand) 2.Surf Hotel (Specialized operator) 3.Farol Hotel (International luxury brand) 4.Golf Hotel 4.Beach Club 5.Commercial Village 6.Sports marina with 172 wet berths and 60 dry berths to be developed in phases 7.Sports equipment The configuration of the Master Plan was divided into four areas: Beach, Marina, Golf and the River, with there own characteristic personality and sharing the different services avalible in Praia Canoé Including different key demand drivers in the development of Praia Canoé,is a vital requirement in order to maximize its attractiveness, and to reduce the destinations seasonality
36 10/H/080468/2/Plan Comercial FPC_081113/SR Confide group Positioning Project Presentation : Fazenda Praia Canoé Commitment of Public Authorities Why Brazil, Why Now?
37 10/H/080468/2/Plan Comercial FPC_081113/SR Commitment of Public Authorities Acessibility : Enlargement, Improvement and Construction of roadways Deployment of the CE-040 Highway, from the Iguape(Aquiraz) District to the Aracatí City (located after Fortim). STRETCH DISTANCENOTEVALUE (R$) AQUIRAZ - IGUAPE 15 KMSReady and Inaugurated40 MM IGUAPE - CASCAVEL 30 KMSWorks started on Feb/09. Completion forecast for Oct/ MM CASCAVEL - BEBERIBE 13 KMSWorks started on Feb/09. Completion forecast for Oct/ MM BEBERIBE - FORTIM 49 KMSStart forecast for 2010 – PRODETUR NACIONALND FORTIM - ARACATÍ 14 KMSStart forecast for 2010– PRODETUR NACIONALND FPC
38 10/H/080468/2/Plan Comercial FPC_081113/SR Commitment of Public Authorities Acessibility : Enlargement, Improvement and Construction of roadways Deployment of the CE-040 Highway, from the Iguape(Aquiraz) District to the Aracatí City (located after Fortim). Photo: 04/08/09
39 10/H/080468/2/Plan Comercial FPC_081113/SR Commitment of Public Authorities Acessibility : Enlargement, Improvement and Construction of roadways Deployment of the CE-040 Highway, from the Iguape(Aquiraz) District to the Aracatí City (located after Fortim). Photo: 04/08/09
40 10/H/080468/2/Plan Comercial FPC_081113/SR Commitment of Public Authorities Aracatis airport is in the final phase of works and will have capacity for airplanes operating in the domestic market (regulars and charters) New runway of metersInternational and national flightsNew passengers terminal
41 10/H/080468/2/Plan Comercial FPC_081113/SR Commitment of Public Authorities Aracatis airport is in final phase of works and will have capacity for airplanes that operate in the domestic air network (regulars and charters) Enlargement of Aracatís airport ( Enlargement of runway from 1.300m to 1.800m with 400m of escape zone, enabling Boing 737-type aircrafts to land, for direct flights, as well as the construction of a passengers.terminal WORKUSEFUL SIZE OF RUNWAYNOTEVALUE (R$) Aracatís Airport1800 mts Works in final phase of accomplishemnt. Inauguration forecast for the 1st half of ,7 MM Photo: 04/08/09
42 10/H/080468/2/Plan Comercial FPC_081113/SR From Itaiçaba (Workers Channel), to Aracatí in a first phase, and to the resorts door in a second phase, directly benefitting the entire town of Fortim. STRETCH DISTANCEDIAMETERCOMMENTARIES VALUE (R$) Itaiçaba-Aracatí 17 kms500 mm.Works in progress. Inauguration foreseen for Nov MM Aracatí-Fortim 15 kms350 mm. Forecast: Dec/2010ND Commitment of Public Authorities Public infrastructures Adduct for untreated water – Water supply for the towns of Aracatí and Fortim. FAZENDA PRAIA CANOÉ ARACATÍ
43 10/H/080468/2/Plan Comercial FPC_081113/SR Commitment of Public Authorities Public infrastructures Adduct for untreated water – Water supply for the towns of Aracatí and Fortim.
44 10/H/080468/2/Plan Comercial FPC_081113/SR The construction of the following equipment is also foreseen in the instruments signed with the Government of the State of Ceará: Water treatment station for domestic use. (E.T.A.) Sewage treatment station. (E.T.E.) High-medium voltage transformer substation (S.T.) Commitment of Public Authorities Conceptual situation Main access to the compound E.T.A. Clean water E.T.E. S.T.
45 10/H/080468/2/Plan Comercial FPC_081113/SR Confide group Positioning Project Presentation : Fazenda Praia Canoé Commitment of Public Authorities Why Brazil, Why Now?
46 10/H/080468/2/Plan Comercial FPC_081113/SR Fazenda Praia Canoé Why Brazil, Why now Financial crisis has had impact in Brazil´s real estate and hotel Industry, especially since the beginning of the second semester of 2009 National groups have canceled or delayed projects and expansion (both in first and second homes) International groups are gone. Focus in solving the domestic situation (Spain) In the second homes, the crisis has been more intense, as a great number of projects where developed by international groups(Northeast of Brazil), most of them European These projects where hit, in a very delicate stage of development process Commercial viability of the project. Where are my clients? What do my clients want? Financial structure of the project Equity Debt Natural selection process has taken place
47 10/H/080468/2/Plan Comercial FPC_081113/SR Fazenda Praia Canoé Why Brazil, Why now In rough times, clients do not take the risk of buying a second home Investors are more careful about allocating there resources Most of the large scale projects, planned and conceived in a different economic environment, in the actual situation, are seen as obsolete To make projects feasible, we have to consider new premises We must adapt to the changing reality Raising capital for projects, is more complicated. Money did not disappear, but it is very selective Positioning New sales reality New market. National vs international (Short term) There is life after the crisis
48 10/H/080468/2/Plan Comercial FPC_081113/SR Fazenda Praia Canoé Why Brazil, Why now During 2010, domestic market should recover the appeal for first and second homes in Brazil Housing industry, is showing clear symptoms of recovery as well as other sectors Minha Casa, Minha Vida Program, (Low income housing program) Sales figures around the country Credit is accessible for potential buyers Mortgage : Only 3% of Brazilian GDP (Chile19%) Consumption : Only 4% of Brazilian GDP (USA 18%) In the short term, international buyers will come back to Brazil Recover confidence, not in Brazil, but in the global economic situation Quality is key, to differentiate your self from your competitors Concept of the project Solid development plan, taking in consideration, economic, legal, environmental, market issues, etc Product: Residential, leisure, hotel, etc Services provided in the complex Touristic experience
49 10/H/080468/2/Plan Comercial FPC_081113/SR Fazenda Praia Canoé Why Brazil, Why now Brazil is actually a very attractive market International organizations predict a very optimistic future for Brazil Member of the G20 Among the 10 most powerful economies of the world by 2016 In will host the 2 most important sporting events in the world, with a difference of only two years (2014, 2016) This is a great challenge for the country, but it also represent a great opportunity It will attract international groups. If you hit first, you hit twice Things that have to improve, to consolidate Brazil as a world class touristic destination
50 10/H/080468/2/Plan Comercial FPC_081113/SR Fazenda Praia Canoé Why Brazil, Why now Provide the host cities, of the 2014 World Cup, the best conditions to entertain tourists, promoting the image of Brazil, and leaving a legacy of sustainable development Accessibility International&National Sustainability Education Hospitality Services and Facilities Infrastructures Marketing Public Administration Leadership Increase Nº of Tourists National & International Quality of ProductMedia Exposure Neighbor Regions Profit Correct planning of host Cities Attract and Satisfy TouristsBrand and Image Building Adequate investment environment Guidelines Intermediate Objectives Operational Objectives Mission Source: Ministry of Tourism, FGV