Presentation on theme: "Foto Fazenda Praia Canoé London, October 21st 2009."— Presentation transcript:
1 FotoFazenda Praia CanoéLondon, October 21st 2009
2 Confide group Positioning Project Presentation : Fazenda Praia Canoé Commitment of Public AuthoritiesWhy Brazil, Why Now?
3 Our servicesFounded in 1990, the corporate group CONFIDE strives to improve quality of life by creatingand running services and infrastructures designed to meet your personal, domestic andbusiness needs throughout life. We work in three spheres of activity:Insurance and reinsuranceResidentialand Care servicesTourism, resortsand leisure
4 Corporate structure Confide Corporate Group Confide Insurance and reinsurancebrokerageConfide ResidencialGRVIReal Estate LifeAnnuity ManagementResa/ SiresaStudentresidencesSarResidentialand careservicesSar DomusHome careFideInternationalresidentialand touristdevelopmentAdoreaHomes withservicesServisarSocialservicesGreen ProjectGreen GolfManagementGolf coursesCoabHealth ManagementSar Foundation
6 a comprehensive platform of services 1Care services andresidential homesa comprehensive platform of servicesCommitment to life,commitment to peopleAlways witth you,always at homeADOREA peopleIndependent peopleSARResidential homes andday centres for dependentpeopleSAR DOMUSSocial healthcare centresand multi-service contactcentresSERVISARServices of socialattentionADOREAHomes with servicesfor independentsenior livingFUNDACIÓN SARThe social value of SAR
7 1Care services andresidential homesRESAIn 1994 Confide created the first network of student residences in SpainThe residences are held by the SIRESA corporations and run by the management company RESA.The residences are versatile, dynamic and functional and they have extended quickly by all Spain, adapting to the life of the students, international mobility and the necessities of the universities with which we collaborated.EmployeessPersons servedResidential beds200Figures from 2008Capital resourcesBillingInvestment37,574,498 euros32,318,044 euros132,092,028 eurosFigures from 2008
9 12Tourism, resortsand leisureConfide can offer solutions to the need for well-run and individualised leisure time, a need which continues to grow throughout one’s lifetime.FIDE DESARROLLOSPromotion and development of residential and touristprojects on an international scaleGREEN PROJECTGREEN GOLF MANAGEMENTA comprehensive range of golf projects, from viability analysisand design to project and facilities management, carried outwith the goal of incorporating and respecting the environment.
11 A wide range of services based on specialisation 1 3 2 Insurance and reinsuranceCONFIDE BROKERAGEInsurance solutions tailored to the differing needs of our clients: institutions, companies, families and individualsA wide range ofservices based onspecialisationIn 1990 CONFIDE began working as a brokerage in the insurance sector through the companyCONFIDE Correduría de Seguros y Reaseguros, SA, with headquarters currently in Barcelonaand Madrid.With the purpose of offering international insurance solutions, CONFIDE Correduría de Seguros belongsto the TRUST RISK CONTROL network from year 2005, that through collaborating brokerage works actively in 60 countriesand has contact in 120 countries approximately in which it has capacity of actuation, and the international network EURIBRONfrom January 2009, being CONFIDE Correduría correspondent in exclusive in Spain for all the broker clients of thisorganization which requires service in our country. EURIBRON is formed by 19 brokerages in 28 countries.CompaniesFinanceHealthConstructionInternationalHealthcareArtGRVIReal estate life annuity management.A brokerage within the insurance sector, we also offer our clientsadditional services via our affiliates.COABOccupational risk prevention and health management.RISKIARisk management; evaluation of assets and appraisals.
12 1 4 4 4 2 3 6 SAR residential homes 1 SAR Domus base Global presenceMadrid6 SAR residential homes1 SAR Domus base2 RESA student residences1 golf course1 CONFIDE insurance officeCataloniaCONFIDE headquarters6 SAR residential homes2 SAR Domus bases1 ADOREA development9 RESA student residences22 Golf courses1 CONFIDE insurance officeAragón1 SAR residentialhome111133211111148312131121Castilla la Mancha1 SAR residentialhome1141213151Baleares4 SAR residential homes1Brazil1 tourist and leisure resort1 Golf courseValencia1 SAR residentialhomeTotales2264323140218SAR residential homesSAR Domus basesADOREA developmentsRESA student residencesTourist and leisure resortGolf coursesCONFIDE insurance officesServices units SERVISARServices localities ISFASHandicappedCenter for battered womenDay nurseryAndalusia7 SAR residential homes1 SAR Domus base2 ADOREA developments2 RESA student residences3 Golf courses
14 146,700 6,305 Commitment ....to people Our team’s commitment.... 1 1 4 25235Confide’s valuesCommitmentOur team’s commitment....CONFIDE is a business group made up of people committed to people.All our activities are focused on improving your quality of life.This makes our clients and users the centre of our group’s commitment.146,7006,3056,305 people directly helping to improve the quality of life of 146,700 people....to people
15 Our commitment to society… 1112523453325Confide’s valuesOur commitment to society…SAR FOUNDATIONThe SAR FOUNDATION was created in 1997 with the aim of providing social value to the group bypromoting initiatives of social protection, research and cooperation in the field of geriatrics and dependence.Led by María Dulce Fontanals, the foundation’s in-house activities focus on advanced training for theprofessionals within the group and on continually improving the quality of the services we offer.Externally, the foundation carries out many activities as trainers and technical consultants, such as the SAR Foundation Conference, which has been held every year since It also promotes and participates instudy and research together with the public administration, scientific societies, universities and otherFoundations and associations. The foundation has also published three books within the Albor collectionof Herder publications, books which have become classics within the field.
16 1113252334255Confide’s valuesInnovationSince its founding in 1990, CONFIDE has strived to find new answers to emerging needs19921994199619982002200420052008INSURANCEBROKERAGERESASARADOREARISKIASAR DOMUSGREEN PROJECTGRVIFIDE DESARROLLOSSERVISARWe keep abreast of changing demands, developing innovate solutions that meet the emerging needs of society and people.
17 A growing effort in innovation and commitment ... 111152543233325255Confide’s valuesA growing effort in innovation and commitment ...Our commitment goes beyond individuals: it is a commitment to society as well. For the CONFIDE business group, sustanibility is our mainResponsability towards our shareholders, employees and society as a whole. Here are some of the figures that provide an overview ofCONFIDE’s current situation ...TurnoverIn thousands of eurosCapital resourcesIn thousand of eurosInvestmentIn thousand of euros
18 Professionalism . A team made up of 6.305 professionals 1 1 1 1 2 3 5 4323532255Confide’s valuesProfessionalismWe offer professional solutions through the application of business-management criteria in all our activities, thereby creatingteams of specialists and professionals who receive continuous training and have proven their experience in a diverse rangeof activities.Our greatest asset is the professionals who work at CONFIDE. That is why our human resources policy is focused on obtaining andMaintaining professionals who are enthusiastic and committed to their work, helping each company achieve its objectives6.305Team Strenght.A team made up of 6.305professionalsJanuary’08
19 13255Confide’s values1111532234252353QualityWe offer quality solutions that provide an effective response to the concrete needs of each individual, in all spheres ofactivities and during all stages of life.To better respond to our commitment to quality, SAR has developedits own service model based on research and constantself-evaluation, accredited by Applus+. SAR has received theCertification of its welfare process according to norm UNE-EN-ISO9001:2000. Moreover, SAR has been awarded with theIMSERSO “Infanta Cristina” 2006 to the quality in the servicesmanagement.GREEN PROJECT has also obtained UNE-EN-ISO 9001:2000certification, as well as UNE-EN-ISO 14001:04 environmentalmanagement certification.CONFIDE-BROKERAGE has the certification “Quality ManagementSystems”:- ENAC ISO in Spain- UKAS at International level
20 Positioning Confide group Project Presentation : Fazenda Praia Canoé Commitment of Public AuthoritiesWhy Brazil, Why Now?
21 Excellence, balance and authenticity Positioning To reach this target and positioning, Praia Canoé will offer “tangible realities” which will give credibility and coherence to the USP(1)Why?Residential productHotel operatorsHigh quality construction and finishingsRenowned architects and landscaping arch.Wide Mix of typologies and low densityBoutique hotels1st Level operators“Reason to believe”in the USP (1)Existence of “tangible realities” that make up FPC’s experienceExcellence, balance and authenticityServicesTourismAdvisoryReal Estate managementInternal transportationMaintenanceSafetyWith CONFIDE’s seal and warrantyGreg Norman GolfSports marina. River-sea environmentCommercial village and restoration with 1st level operatorsSailing school with premium brands and hotel operatorsProfile of residents and visitorsAccess infrastructureHigh national and international standardMember of an exclusive “club”Expansion of Aracati AirportOwn HelideckRoad deployment to FortalezaSiteLocal integrationEnvironment of great beautyProtected from massificationGateway to the APA(2) of Canoa QuebradaDevelopment and integration with Fortim, a charming traditional villageCloseness to Canoa QuebradaThe communication, commercialization and PR strategies will be based in enhancing the elements that make up the Praia Canoé experience(1) Unique Selling Proposition (2) Environmental Protection Area
22 Positioning Excellence, balance and authenticity of the residential product
23 Positioning Excellence, balance and authenticity of the services provided
24 Positioning Excellence, balance and authenticity of our clients
25 Positioning Excellence, balance and authenticity of the site
26 Positioning Excellence, balance and authenticity with the local community
27 Positioning Excellence, balance and authenticity of the infrastructures for the project FPCFORTIMMACEIÓFAZENDAPRAIACANOÉ
28 Positioning Excellence, balance and authenticity of the touristic proposal
29 Positioning Excellence, balance and authenticity in the hotel operators
30 Beacuse Excellence is a Balance of Things... Positioning Excellence, balance and authenticityBeacuse Excellence is a Balance of Things...Fazenda Praia Canoé, Redefining Excellence in Brazil
31 Project Presntation : Fazenda Praia Canoé Confide GroupPositioningProject Presntation : Fazenda Praia CanoéCommitment of Public AuthoritiesWhy Brazil, Why Now?
32 Fazenda Praia Canoé Praia Canoé is located in an untouched natural and tempting enclave , in one of the few natural marinas of the entire coast of CearáThe Spanish company has been developing a residential tourist complex named Praia Canoé located at Fortim (State of Ceará, Brazil), municipality one hour and a half from the State’s capital, that is, Fortaleza.Praia Canoé has 300 Ha. and is located in an area of great natural beauty, in one of the few natural marinas of the entire coast of Ceará, with 2 Km of beaches and 1 Km. of river (Jaguaribe River). Even so, the close distance to Canoa Quebrada, one of the main tourist destinations of Ceará, makes the region of Praia Canoé very attractivePraia Canoé is positioned as a tourist-residential destination in Ceará and in Brazil, through the development of a quality and integrated offer, in a privileged natural and cultural environment. It will have a touristic and residential offer, a marina with over 150 berths and a 18 golf course designed by Greg Norman and Sergio García, placing Praia Canoé among the best tourist complexes around the worldFortimAracatíFortimPraia Canoé
33 Source: Brazil’s Ministry of Defense, Airoports (www.Infraero.gov.br) Fazenda Praia Canoé Praia Canoé is well connected to Fortaleza by land, and currently has the Fortaleza international airport...Aerial accessThe international airport of Fortaleza Pintos Martins provides the main aerial access to Ceará; with capacity for annual passengers,In 2008 a movement of 46,567 aircrafts and 3,282,979 passengers was registeredCurrently, this airoport has direct connections to international markets (Lisboa, Miami, Milan, Roma and Praia), and the opening of new lines with Madrid, Santiago of Chile, Buenos Aires and Atlanta)The air companies that are regularly operating are TACV, GOL, Ocean Air, TAF, TAM, Varig, TAP Portugal and Delta,Air ItalyWork in progress to modernize the Aracatí Airport in order to encourage the development of that zone. Operations will start by early (10 min, drive to Praia Canoé)Terrestrial accessThe infrastructures of access from Fortaleza to Fortim are in good condition, and there is a two lane runway (in deployment process) which will allow to do the route in approximately 1,2 hsFortimAracatíMain roadSecondary roadAirportSource: Brazil’s Ministry of Defense, Airoports (www.Infraero.gov.br)...nevertheless, the modernization of the secondary Aracatí airport was started in order to allow the arrival of internal and or charter flights to this location
34 Fazenda Praia Canoé The site shows natural, landscape and climatological qualities, with high potential for the development of a satisfactory touristic-residential destinationThe site has more than 2 km of white sand beaches, dunes, mangroves and rich native vegetation, forming an environment of great natural beauty
35 Fazenda Praia Canoé With 300 Ha Fazenda Praia Canoé With 300 Ha., Praia Canoé will offer residential units, hotels, golf, marina, leisure and entertainmentMaster PlanPraia Canoé is an exclusive mixed-use real estate project, with entertainment and leisure facilities to boost real estate salesThe program forecasts the development of:Different residential zones with of different typology (single units with private lots, residential areas with detached, semi deatched houses, bungalows and apartments)The residential areas are very low density ,with 6.4% occupation and a 10% average construction ratioGolf course with 18 holes, designed by Greg Norman and Sergio García4 boutique hotels (currently in negotiation process)Praia Marina Sport Hotel (International luxury brand)Surf Hotel (Specialized operator)Farol Hotel (International luxury brand)Golf HotelBeach ClubCommercial VillageSports marina with 172 wet berths and 60 dry berths to be developed in phasesSports equipmentThe configuration of the Master Plan was divided into four areas: Beach, Marina, Golf and the River, with there own characteristic personality and sharing the different services avalible in Praia CanoéIncluding different “key demand drivers” in the development of Praia Canoé ,is a vital requirement in order to maximize its attractiveness , and to reduce the destination’s seasonality
36 Commitment of Public Authorities Confide groupPositioningProject Presentation : Fazenda Praia CanoéCommitment of Public AuthoritiesWhy Brazil, Why Now?
37 Commitment of Public Authorities Acessibility : Enlargement, Improvement and Construction of roadways Deployment of the CE-040 Highway, from the Iguape(Aquiraz) District to the Aracatí City (located after Fortim).STRETCHDISTANCENOTEVALUE (R$)AQUIRAZ - IGUAPE 15 KMSReady and Inaugurated40 MMIGUAPE - CASCAVEL30 KMSWorks started on Feb/09. Completion forecast for Oct/201051 MMCASCAVEL - BEBERIBE13 KMS26 MMBEBERIBE - FORTIM49 KMSStart forecast for 2010 – PRODETUR NACIONALNDFORTIM ARACATÍ14 KMSStart forecast for 2010– PRODETUR NACIONALFPC
38 Commitment of Public Authorities Acessibility : Enlargement, Improvement and Construction of roadways Deployment of the CE-040 Highway, from the Iguape(Aquiraz) District to the Aracatí City (located after Fortim).Photo: 04/08/09
39 Commitment of Public Authorities Acessibility : Enlargement, Improvement and Construction of roadways Deployment of the CE-040 Highway, from the Iguape(Aquiraz) District to the Aracatí City (located after Fortim).Photo: 04/08/09
40 Commitment of Public Authorities Aracati’s airport is in the final phase of works and will have capacity for airplanes operating in the domestic market (regulars and charters)New runway of metersInternational and national flightsNew passengers terminal
41 Commitment of Public Authorities Aracati’s airport is in final phase of works and will have capacity for airplanes that operate in the domestic air network (regulars and charters)Enlargement of Aracatí’s airport (Enlargement of runway from 1.300m to 1.800m with 400m of escape zone, enabling Boing 737-type aircrafts to land, for direct flights, as well as the construction of a passengers.terminalWORKUSEFUL SIZE OF RUNWAYNOTEVALUE (R$)Aracatí’s Airport1800 mtsWorks in final phase of accomplishemnt. Inauguration forecast for the 1st half of 2010.11,7 MMPhoto: 04/08/09
42 Works in progress. Inauguration foreseen for Nov 2009 Commitment of Public Authorities Public infrastructures Adduct for untreated water – Water supply for the towns of Aracatí and Fortim.From Itaiçaba (Worker’s Channel), to Aracatí in a first phase, and to the resort’s door in a second phase, directly benefitting the entire town of Fortim.STRETCHDISTANCEDIAMETERCOMMENTARIESVALUE (R$) Itaiçaba-Aracatí 17 kms500 mm.Works in progress. Inauguration foreseen for Nov 200932 MMAracatí-Fortim15 kms350 mm.Forecast: Dec/2010NDFAZENDAPRAIACANOÉARACATÍ
43 Commitment of Public Authorities Public infrastructures Adduct for untreated water – Water supply for the towns of Aracatí and Fortim.
44 Commitment of Public Authorities Conceptual situation The construction of the following equipment is also foreseen in the instruments signed with the Government of the State of Ceará:Water treatment station for domestic use. (E.T.A.)Sewage treatment station. (E.T.E.)High-medium voltage transformer substation (S.T.)Main access to the compoundE.T.A.Clean waterE.T.E.S.T.
45 Why Brazil, Why Now? Confide group Positioning Project Presentation : Fazenda Praia CanoéCommitment of Public AuthoritiesWhy Brazil, Why Now?
46 Fazenda Praia Canoé Why Brazil, Why now Financial crisis has had impact in Brazil´s real estate and hotel Industry, especially since the beginning of the second semester of 2009National groups have canceled or delayed projects and expansion (both in first and second homes)International groups are gone. Focus in solving the domestic situation (Spain)In the second homes, the crisis has been more intense , as a great number of projects where developed by international groups(Northeast of Brazil) , most of them EuropeanThese projects where hit , in a very delicate stage of development processCommercial viability of the project.Where are my clients?What do my clients want?Financial structure of the projectEquityDebtNatural selection process has taken place
47 Fazenda Praia Canoé Why Brazil, Why now In rough times, clients do not take the “risk” of buying a second homeInvestors are more careful about allocating there resourcesMost of the large scale projects, planned and conceived in a different economic environment, in the actual situation, are seen as obsoleteTo make projects feasible, we have to consider new premisesWe must adapt to the changing realityRaising capital for projects, is more complicated. Money did not disappear, but it is very selectivePositioningNew sales realityNew market. National vs international (Short term)There is life after the crisis
48 Fazenda Praia Canoé Why Brazil, Why now During 2010, domestic market should recover the appeal for first and second homes in BrazilHousing industry, is showing clear symptoms of recovery as well as other sectorsMinha Casa, Minha Vida Program, (Low income housing program)Sales figures around the countryCredit is accessible for potential buyersMortgage : Only 3% of Brazilian GDP (Chile19%)Consumption : Only 4% of Brazilian GDP (USA 18%)In the short term, international buyers will come back to BrazilRecover confidence, not in Brazil, but in the global economic situationQuality is key, to differentiate your self from your competitorsConcept of the projectSolid development plan , taking in consideration, economic, legal, environmental , market issues, etcProduct: Residential, leisure, hotel, etcServices provided in the complexTouristic experience
49 Fazenda Praia Canoé Why Brazil, Why now Brazil is actually a very attractive marketInternational organizations predict a very optimistic future for BrazilMember of the G20Among the 10 most powerful economies of the world by 2016In will host the 2 most important sporting events in the world, with a difference of only two years (2014, 2016)This is a great challenge for the country, but it also represent a great opportunityIt will attract international groups. “If you hit first, you hit twice”Things that have to improve, to consolidate Brazil as a world class touristic destination
50 Fazenda Praia Canoé Why Brazil, Why now MissionProvide the host cities, of the 2014 World Cup, the best conditions to entertain tourists , promoting the image of Brazil, and leaving a legacy of sustainable developmentOperational ObjectivesCorrect planning of host CitiesAttract and Satisfy TouristsBrand and Image BuildingAdequate investment environmentIncrease Nº of TouristsNational & InternationalQuality of ProductMedia ExposureNeighbor RegionsProfitIntermediate ObjectivesEducationMarketingHospitalityServices and FacilitiesGuidelinesAccessibilityInternational&NationalPublic AdministrationLeadershipSustainabilityInfrastructuresSource: Ministry of Tourism , FGV