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2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Social Media – Who Are You? APRIL 3-6, 2013, LONG BEACH, CA These materials have been prepared by the.

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Presentation on theme: "2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Social Media – Who Are You? APRIL 3-6, 2013, LONG BEACH, CA These materials have been prepared by the."— Presentation transcript:

1 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Social Media – Who Are You? APRIL 3-6, 2013, LONG BEACH, CA These materials have been prepared by the CASBO Child Nutrition Professional Council (or CASBO Associate Member). They have not been reviewed by State CASBO for approval, so therefore are not an official statement of CASBO.

2 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Who Are You? Google My Space Facebook Linkin Twitter Electronic Newspapers

3 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO What is Social Media Media is a communication instrument like a newspaper or radio, social media is a method of communication for the people. News papers, TV, Radio are one way communication without your input. Social Media is a two-way street of communication

4 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Growing Use of Social Media The big 3 – Facebook, Twitter, LinkedIn Facebook had million users in June 2011 LinkedIn had 79.2 million users in March 2011 Twitter had 175 million in February 2011

5 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Benefits of Social Media A ready source of current information, being able to share articles and viewpoints, and partnering with like-minded individuals inside and outside of their work. Districts benefit by creating an building a following among current district population and new potential students

6 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO But there are Risks Security risks – To your computer and to your image TMI – Too Much Information about you Unfriendly Friends comments and postings

7 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Looking for a Job?

8 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO California Law The first, AB-1844, prevents employers from asking their staff for their social media usernames or passwords (and, in another iteration, from logging into social media in their presence).AB-1844 The second, SB-1349, extends that protection to students at California's many private and public colleges and universities.SB-1349

9 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Social Media Mistake?

10 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Fired Connecticut teacher Jeffrey Spanierman was fired because of two cyber conversations with students on his MySpace page. In one posting, he teased a student about his girlfriend, and the student responded, dont be jealous cause you cant get any lol:) Spanierman replied: What makes you think I want any? I'm not jealous. I just like to have fun and goof on you guys. If you don't like it. Kiss my brass! LMAO. He also jokingly threatened another student with lifelong detention for calling him sir. Pretty mild stuff, really. But a federal court ruled that Spaniermans termination didnt violate the First Amendment because his speech was likely to disrupt school activities. The court faulted the teacher for failing to maintain a professional, respectful association with students and for communicating with students as if he were their peer, not their teacher. Such conduct, could very well disrupt the learning atmosphere of a school, the court said.Connecticut teacher Jeffrey Spanierman was fired because of two cyber conversations with students on his MySpace page. In one posting, he teased a student about his girlfriend, and the student responded, dont be jealous cause you cant get any lol:) Spanierman replied: What makes you think I want any? I'm not jealous. I just like to have fun and goof on you guys. If you don't like it. Kiss my brass! LMAO. He also jokingly threatened another student with lifelong detention for calling him sir. Pretty mild stuff, really. But a federal court ruled that Spaniermans termination didnt violate the First Amendment because his speech was likely to disrupt school activities. The court faulted the teacher for failing to maintain a professional, respectful association with students and for communicating with students as if he were their peer, not their teacher. Such conduct, could very well disrupt the learning atmosphere of a school, the court said.

11 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Supervisor Fired A Cohasset Teacher, Dr. Siple, high school supervisor for math and science posted comments she believed where only to her 50 friends about her students. She was fired over the comments.

12 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Demoted Tara Richardson was a mentor for beginning teachers who sued the Central Kitsap (Washington) School District claiming that she was demoted because of comments she posted on a personal blog. She described one administrator as a smug know-it-all creep who has a reputation of crapping on secretaries.. Last June, a federal appeals court rejected her First Amendment argument, finding that her nasty, personal comments interfered with her job because they fatally undermined her ability to enter into confidential and trusting mentor relationships with beginning teachers.

13 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Suspended and Disciplined

14 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Photo Posts And then theres the sad tale of Pennsylvania college senior Stacey Snyder who was dismissed from her student teaching position because of unprofessional postings on her MySpace site, which she urged her students to visit. Her site included comments criticizing her supervisor and a photograph of her wearing a pirate hat and drinking from a plastic cup with the caption drunken pirate. Because she did not complete her student-teaching practicum, Snyder was forced to graduate with a degree in English instead of Education. The lack of student- teaching experience also prevented her from applying for a Pennsylvania teaching certificate.

15 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Photo Posts Snyder sued, but a federal court found no First Amendment violation. Applying the Pickering case, the court ruled that her MySpace postings dealt only with purely personal matters, not issues of public concern. The lesson from the Snyder case is this: Unprofessional and inappropriate Internet postings by college students can be used to prevent them from entering the teaching profession. Seriously.

16 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Job Blunders The Washington Post published a front page investigative piece entitled When Young Teachers Go Wild on the Web, quoting one DC teachers Facebook page: Teaching in the DC Public Schools Lesson #1: Dont smoke crack while pregnant. A special ed teacher wrote on her page to a student, Youre a retard, but I love you, and posted a photo of herself sleeping with a bottle of tequila. A San Antonio newspaper reported that college student Mahka posted pictures of herself in various stages of drunkenness with the catchy caption, Can U say wasted? She also wrote: Drinking and partying is my life. Im gonna be a high school English teacher one day.

17 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Examples The Charlotte Observer reported that an afterschool staffer from Charlotte was fired for his Facebook comment that he likes chillin wit my niggas and a suggestive exchange with a female friend. Two probationary teachers faced termination for their Facebook musings that Im feeling pissed because I hate my students, and Im teaching in the most ghetto school in Charlotte. The Columbus (Ohio) Dispatch ran an expose# entitled, Teachers Saucy Web Profiles Risk Jobs. One 25-year-old female bragged on her MySpace site about being sexy and an aggressive freak in bed. Another confessed that she recently got drunk, took drugs, went skinny-dipping, and got married.

18 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Fired Over Vacation Picture This is the photo that got Ashley Payne, a High School english teacher fired from her Job at Apalachee HS in Barrow County, Georgia. Nevermind the fact that she was on vacation, nevermind the fact that she didnt friend students on her Facebook page where the photo was found, nevermind the fact that she did nothing illegal whatsoever, she was told to resign or be suspended. She chose to resign so not to have a suspension on her teaching record.

19 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Social Media So, how would you fare in that situation? The MOM test. If youre not sure, show your Facebook page to your mom. If shes got any concerns or problems, then so do you.

20 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO How to Protect Yourself Post Information only on a need to know basis. Make your passwords foolproof. When it comes to posts on Facebook or Twitter, the less personal the better. Change your privacy settings often.

21 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Too Much Information Online?

22 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Data Is The Key

23 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Information Backlash

24 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO How to Protect Yourself Dont do it during work time unless you have permission to do so. Better yet, dont use it at work unless you think it will get you a raise. Dont post anything that you wouldnt feel comfortable posting or discussing in the lunchroom at work. Some people got busted for posting photographs of things that went on at parties. Remove comments posted by others that can get you into trouble. Edit them directly or ask whoever posted them to remove them.

25 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO How to Protect Yourself Raise your privacy settings. Be mindful that these settings only prevent the average user from digging out the information. Assume there is a chance that the information can still leak out. Do not ever admit to anything even remotely resembling a crime. Cops and prosecutors know how to use Facebook as well as anyone. Youll have a hard time undoing such an admission, even if done as a joke. If your boss doesnt really like you, Facebook might become a good place to turn to find dirt that can be used to get rid of you.

26 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO How to Protect Yourself Dont disclose personal information that you are not comfortable having out there. Birthdates are a crucial piece of information used to identify people that might be better left out of your profile. Monitor your information. Google your name often, set up alerts and let people know what your expectations are for personal information. Let your close friends know where you stand so there are fewer issues. This is especially important for the photo junkies who like posting potentially embarrassing photos that may have you in one or more of them. – Use GOOGLE ALERTS

27 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO How to Protect Yourself Google Alert

28 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO How to Protect Yourself Be considerate of others when you are posting things. If your friend just started a new job as a CBO, dont start posting stuff that wont make it past the watchdogs. Dont discuss confidential stuff online. If you arent sure, err on the side of caution. Dont be afraid to ask someone before going ahead and posting something. Be careful if you mix your personal and business online. People often make the mistake of carelessly mixing personal and business contacts. Be somewhat more conservative with your business than your personal contacts to minimize this source of potential problems.

29 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO 30 Things You Should Not Share on Social Media 1. What chicken you are plucking or cow youre milking on Farmville on Facebook 2.How many you have killed on Mafia wars or where they are buried.. again on Facebook 3.Party photos showing you inebriated or a hand placed where it shouldnt be 4.That you are having a party.. you might get more guests than you counted on 5.Photos revealing you flirting with the bosses wife at the annual work Christmas party 6.That you are having an affair 7.That you are thinking of having an affair

30 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO 30 Things You Should Not Share on Social Media 8.Complaints about your boss 9.That you hate your job and want to leave.. you might get your wish.. Involuntarily 10. Dont share photos or an event that reveals that you were not sick that day at work 11. That are you are planning to take a sickie 12. Drama with your friends 13. Issues with your parents 14. Passwords.. unless you have more money than brains 15. Hints about passwords like dogs names

31 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO 30 Things You Should Not Share on Social Media 16. Images and videos of your children 17. Updates on Facebook after you have escaped from Jail and on the run (dont laugh it has happened) 18. Revealing your thoughts about a court case… when on jury duty 19. Dont link personal sites to professional business sites like LinkedIn.. dont mix business with pleasure 20.Financial information such as how much money you do or dont have in your bank account 21. Personal Information 22. How to get more friends or followers.. it already sounds like a scam 23. You are leaving on a holiday

32 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO 30 Things You Should Not Share on Social Media 24.The dates you are away on your vacation 25.Your daily schedule.. burglars have been known to use these little hints to their advantage 26.Showing you doing something stupid.. not good for personal branding 27. Your bodily functions 28. Revealing extreme views on Race, Religion or politics 29. What you had for breakfast 30. Finally, If you are not comfortable about it … dont share it

33 2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO Questions?


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