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Windmill Advantage is a joint venture of two of the leading advertising firms in Nepal & Bangladesh Business Advantage Private limited of Nepal & Windmill.

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Presentation on theme: "Windmill Advantage is a joint venture of two of the leading advertising firms in Nepal & Bangladesh Business Advantage Private limited of Nepal & Windmill."— Presentation transcript:

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2 Windmill Advantage is a joint venture of two of the leading advertising firms in Nepal & Bangladesh Business Advantage Private limited of Nepal & Windmill Advertising limited of Bangladesh came together to form Windmill Advantage Private Limited in 2011.

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4 Started in 1998 with a mission to produce creative advertisements that are more perceptive, more innovative, and fun too… ….but, mostly effective in enhancing clients brands, image building and selling their product/service

5 Public Relation: The agency is in constant and daily touch with all major media in Nepal Event/BTL: The agencys overall services also include conceptualizing, organizing and executing (with event partners) various events and below the line activities that reaches the target market directly and cost effectively. Exhibitions: To help clients put their best foot forward, the agency often works in organizing an effective presence for the client in various exhibitions and trade fairs. Advertising: Conceptualization of cutting-edge ad campaigns based on objectives, budgets and brand requirements Design: Corporate Identities, Company Profiles, Brochures and various POS Materials are also conceptualized and produced to dovetail with various client needs and activities. Documentary/Corporate Videos: We also conceptualize, script and produce videos on a variety of subjects Market Research: To identify important issues and understand the market scenario, we also work in coordination with various research agencies in conducting effective market research studies

6 Born in 1999, Now, the Largest BTL agency in Bangladesh Head office at Dhaka and 2 regional offices at Chittagong & Khulna, and 11,000 Brand Promoters across the country (permanent + Contractual)

7 Print & Production Road shows BP & Usher Support Trade Promotion Door to Door Promotion In shop activities & merchandising Special Channel Activation Haat Activity Public Relations Rural Awareness Program Celebrity Management Event Planning, Management & campaign Outreach campaign Brand Audit Database Collection & Maintenance Sales base activation

8 management training soft skill training leadership, BC, time management financial training HR & operational training IFC certification Business Edge

9 Windmill Advantage (P) Ltd. Radio City Tower, 2 nd Floor Gahanapokhari, Handigaun, Kathmandu Phone: 01- 44 23 796 Email: info@windmilladvantage.com Web: www.windmilladvantage.com

10 Trade Promotion & Sales Promotion Print and Production Door to door Promotion Celebrity Management Event Planning, Management and Campaign Sales-base Activation Database collection and Maintenance Rural Awareness Program/Haat Activity/VDC Activity Outreach Campaign Brand Audit In shop Activities/Merchandising Outlet Branding Guerilla Marketing HR training and capacity building & many More….

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12 Director – Windmill Advantage Pvt. Ltd Executive Director - Business Advantage (P) Ltd. Brands Handled Automobiles: BMW, Hyundai, Cosmic Yingang Motorcycles, Toyota, Yamaha, Mazda Electronics: Philips, Sony, Spice Mobiles Airlines: Buddha Air, Cosmic Air, Necon Air, Mountain Air, Nepal Airlines

13 Banks: Laxmi Bank, Nepal Bank of Ceylon, Cosmic Merchant Bank, Himalayan Bank, Vibor Bikas Bank, United Finance Ltd. Govt./Semi Govt. bodies: Nepal Tourism Board, UNICEF, DANIDA – ESPS, PSI (IUCD), The Election Commission. Other FMCG: Unilever (Pepsodent, Fair & Lovely, Wheel, Clinic, Surf, Lifebuoy, Liril), Nebico Biscuits Telecom: Nepal Telecom, Nepal Satellite Telecom, Spice Nepal (P) Ltd., Ncell (P) Ltd.

14 Executive Director - Business Advantage (P) Ltd. 1998 – Till Date Advertising and Communications Dept – Finance, Business Development and Client Service Director - Windmill Advantage (P) Ltd. 2011 – Till Date BTL Events, Promotions and Activation Agency Dept. – Finance and Business Development

15 Director – Windmill Advantage Pvt. Ltd. Managing Director – Windmill Advertising, Bangladesh BCI certified trainer for Enterprise Training (CCIP/CBPA) Train the trainer in call center institution from HMMIL, India. Secretary general of Bangladesh Association of call center & Outsourcing (www.bacco.com.bd)www.bacco.com.bd Member call center Management Association (www.ccma.org.uk) Certified trainer for Hospitality & Retail Industry form Bahrain Institute of Hospitality & Retail (www.bihr.com.bh)www.bihr.com.bh BPO Business expansion in regional areas & strategic planner for Asian Market.

16 Director – Windmill Advantage Pvt. Ltd. Deputy Managing Director – Windmill Advertising, Bangladesh Year of Expertise in BTL Industry – 9 years Expert in Event Management, Sales Promotion, Distribution Management, Strategic Planning for business objectives & Product Launch, Training & HR Development. Overseeing Department : Planning & Operations.

17 Head of Operation – Windmill Advantage Pvt. Ltd. Years of Expertise in BTL Industry – 20 years Expert in Operational planning, implementation and management Profit Centre Management Inventory Management HR Management Conduct training and develop team Event, Activation & Sales Management Trade development Oversees overall Operational Activities.

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19 Title: SPICE product consultant Client: Teletalk Pvt. Ltd. Type of Campaign: Trade Activation Target Group: Students, working professionals Time & Duration: January 2012, 1 month Campaign Objective: Spice Product Consultant Communication Target: Product Consultancy Activity Summary: A Successful activation held inside KTM with success rate of 200% achievement of the targets set.

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21 Title: Colors product consultant Client: Teletalk Pvt. Ltd. Type of Campaign: Trade Activation Target Group: Students, working professionals Time & Duration: January 2013, 1 month Campaign Objective: Colors Product Consultant for xfactor series Communication Target: Product Consultancy Activity Summary: A Successful activation held inside KTM with success rate of more than 100% achievement of the target set.

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23 Title: Colors Experience Zone Client: Teletalk Pvt. Ltd. Type of Campaign: Experience Zone Target Group: Corporates, Fashion Lovers Time & Duration: March 2013, 4 days Campaign Objective: To provide a zone to experience premium xfactor mobiles Activity Summary: An experience zone set up at during TGIF fashion week to promote and launch all new xfactor andriod phones.

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25 Title: Spice mall activation Client: Teletalk Pvt. Ltd. Type of Campaign: Activation Target Group: Students, working professionals Time & Duration: July 2012, 1 week Campaign Objective: Spice Product Consultant Communication Target: Product Consultancy Activity Summary: A Successful activation held inside Tamrakar complex.

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27 Title: Ncell Merchandising WS Client: Ncell Type of Campaign: Workshop Time & Duration: December 2012, 2 days Campaign Objective: Train & educate Ncell Team about Merchandising Communication Target: How to do Merchandising Campaign Activity Summary: A 2 day workshop held at Everest hotel with Expert merchandising moderator from Bangladesh.

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30 Title: Ncell Brand WS Client: Ncell Type of Campaign: Brand management Workshop Time & Duration: June 2012, 1 day Campaign Objective: Brand Management WS for Ncell Team Communication Target: brand management training for Ncell team Campaign Activity Summary: A 1 day residentail workshop held at Gokarna resort with Expert on brand management moderator from India.

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32 Title: Ncell 5252 Client: Ncell Type of Campaign: activation Target Group: urban & sub urban general mass Time & Duration: March 2012, 2 month Campaign Objective: Communicate about Ncells 5252 loyalty campaign Communication Target: Ncell sanga sabai danga Activity Summary: an activation based on cycle branding and human billboard activation

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34 Title: Ncell Dai Client: Ncell Type of Campaign: Rural Direct interaction D2D. Target Group: Rural segment Time & Duration: September 2012, 3 months Campaign Objective: Communicate about Ncell Products and Services Communication Target: Ncell Product and Services enlightening campaign Activity Summary: an intense Rural D2D based activation held in western part of Nepal

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37 Title: Ncell Janakpur & Sagarmatha Saugat Campaign Client: Ncell Type of Campaign: Branded Van with jingle activation Target Group: Rural segment, janakpur and sagarmatha Time & Duration: Feb 2013, 1 month Campaign Objective: Communicate about new Ncell Products and Services for janakpur and sagarmatha Communication Target: Ncell Product and Services enlightening campaign Activity Summary: A branded vehicle storming campaign for Janakpur & sagarmatha saugat.

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40 Title: Clinic plus healthy hair contest 4 Client: Unilever Nepal Type of Campaign: National Level Event & Activation Target Group: Mother and daughter till 13 yrs Time & Duration: March 2012, 5 months Campaign Objective: to promote use of Clinic Plus shampoo and select the Mother & daughter duo with Best hair all over Nepal. Activity Summary: A regional based event comprising of Audition of hair by hair experts at all regions followed by GALA event at Hyaat Regency.

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45 Title: Pepsodent Oral Health day 2013 Client: Unilever Nepal, Pepsodent Type of Campaign: Oral health day press meet & rally Time & Duration: March 2013, 1 day Campaign Objective: to promote pepsodent on International oral health day Activity Summary: A one day event comprising of press release and a rally with Dentists.

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50 Title: Coca cola euro cup 2012 Client: Bottlers Nepal, Coca cola Type of Campaign: Euro cup based event and activations Target Group: youths, football lover Time & Duration: May 2012, 1 month Campaign Objective: to promote Euro cup campaign amongst all Euro cup lovers. Sharing Football Happiness Communication Target: Share Football Happiness Activity Summary: A campaign comprising of College activations, Mall Activations, Modern trade activations and live Finals show at Jai Nepal Cinema Hall.

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56 Title: Fanta Miss Nepal 2013 Funmandu Client: Bottlers Nepal, Fanta Type of Campaign: All Nepal College and Mall activations Target Group: Female youths, College students Time & Duration: January 2013, 1 month Campaign Objective: Promote Fanta Miss Nepal 2013 Communication Target: Fanta Miss Nepal 2013 & Fanta Fun Mandu Dherai Fanta, Dherai Masti Activity Summary: An activation based on Colleges and Malls focused towards ladies for Fanta Miss Nepal 2013, sharing the fun moments with TG with FANTA. Dherai Fanta, Dherai Masti.

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59 Title: Himalotsav- HimalRemit Roadshow Client: Himalayan Bank, HimalRemit Type of Campaign: All Nepal Infotainment Roadshow Target Group: General Mass Time & Duration: January 2013, 14 days Campaign Objective: Promote HimalRemits product and services via infotainment (information & entertainment) Campaign Activity Summary: An All Nepal musical event, with National level singer Sugam Pokherel, and national standup comedian Jitu Nepal in 11 different spots throughout Nepal.

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62 Spice Product Consultant Color Product Consultant Color Product Experience Zone @ TGIF Spice Mall Activation Color HoReCa Activation Dabur Chyawanprash – School Activation Real Mixology – Valentines Day Special Ncell Retail Outlet audit Ncell Merchandising Work Shop Ncell Brand Work Shop Ncell 5252 Promotional Campaign Ncell Dai Activation Ncell Merchandising Ncell College Activation Various Campaign Activation Haat Activation for UNL Clinic Plus – National Activation – 2012, 2013, 2014 Sunsilk Parlor Activation Liril Fresh Face Perfect Store Audit Pepsodent Oral Heath Day Activation Coca Cola – Euro cup 2012 Football Happiness Sprite – Bato Clear Challenge Fanta – Funmandu – Miss Nepal Activation THT IFF 2012 Annapurna Door to Door THT Door To Door THT Mall Activation THT T20 World Cup Campaign Himal Remit Roadshow 2013 & 2014 Himal Shuttle Service 2012 & 2013 & Many More

63 Thank you


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