Presentation on theme: "The Basics of Digital Photography"— Presentation transcript:
1 The Basics of Digital Photography By Dana ReeseWelcome to our 6th Made In Alaska Webinar…we hope you enjoy the Webinar and find the information helpful.Tomorrow we will follow up with a brief survey on the webinar, and hope you will take 2-3 minutes to answer the questions and provide us feedback regarding the webinar.The Goal of this webinar is to teach you and motivate you to take your own photo’s of your products. Not only is doing it yourself cost effective, but with today technological advancements one can capture close to perfect photos, and then enhance the photos with photo editing software.I’m not a professional photographer by any means…I’ve basically just researched, practiced.1st Poll – Do you have pictures of your product?1
2 Poll #1 A poll will be displayed on your screen. Please select the appropriate responsesYou have 15 secondsDo you have photographs of your product or services?YesNoIf you don’t have photos of your product or services you need to get some. Either get pictures done professionally or take them yourselves. Bottom line is you need photos.2
3 Do I Need Photographs of my Product? The answer is YES!Absolute necessity to have digital photographs to market your productBrochuresWeb pagePress releaseJuried showsSpotlight a new productMade In Alaska websiteNot many people would purchase a product with out seeing it first; especially if it is expensive.3
4 Poll #2 A poll will be displayed on your screen. Please select the appropriate responsesYou have 15 secondsDo you have a Digital Camera?YesNoIf you don’t have photos of your product, invest in a digital camera10 mgp camera at costco for $200.008 mgp camera at costco for $129.00Digital Memory Cards are really CheapCostco 4GB - $30-$404
5 Advantages of Digital Cameras Save timeSave moneyMemory cards hold large amounts of photosEasy to use programs for downloading photosEasy to use
6 Advantages of Digital Images More creative controlUse computer and photo-editing software to touch up and enhance picturesInstant, easy, photo sharingWebsitePhoto galleryGoing digital opens up a world of artistic and practical possibilities that you simply don’t have with film
7 Digital Camera Terms Resolution Image Quality File Formats Media Storage DevicesOPTICAL vs. DIGITAL ZOOMExposure
8 Resolution Digital Pictures are made up of thousands of pixels Pixels square “tiles” of color that make up all digital images.1 Megapixel (MP) = 1 Million PixelsMore Pixels = Better Image Detail and QualityMore Pixels = Higher Camera PriceMost digital cameras allow you to change the resolution settingSimply put, the greater the number of pixels in an image, the higher the resolution. And the higher the resolution, the better and larger the prints you can make.Most Cameras allow you to set your resolution…Set it to the maximum resolution….However, keep in mind that higher resolution photos will take up more space on your memory card and in your computer.
9 Selecting the Image Quality Good, Better, and BestThese settings reflect the compression levels of photosCompression refers to the amount of image your camera collects when taking a photoLower Compression = Large File SizeHigh Compression = Small File SizeThe Image quality settings reflects the compression levels of the photosCompression refers to the amount of image your camera collects when taking a photo
10 Selecting the Image Quality Best – Excellent Picture Quality, Large File Sizes, and Prints (11x17)Better – Acceptable Picture Quality, Medium File Sizes, Prints 8x10 and SmallerGood – Lowest Acceptable Quality, Good for Online Usage, Prints 5x7 and 4x6The Image quality settings reflects the compression levels of the photosCompression refers to the amount of image your camera collects when taking a photo
11 To maximize both the resolution and clarity of your photos, set your camera on its highest resolution and Best Image quality setting
12 File Formats JPEG – Joint Photographic Experts Group Most Common FormatLow Quality - Compressed FileIdeal for Web andTIFF – Tagged Image File FormatHigh Quality – Uncompressed FileCapable of EditingIntended for PrintingRAWDigital NegativesNot directly usable as an image, but has all of the information needed to create an imageThe file format you choose doesn't affect the resolution of the photo
13 Media Storage Device Memory Stick CD DVD Measured in Megabytes (MB) & Gigabytes (GB)Hard DisksCompact Flash Memory Stick Floppy Disk CD-R & CD-RWs MeasuredBack up your photos
14 Memory Cards Size does matter Take as many pictures as needed; delete bad pictures, keep the good onesLimited StorageHigher resolution photosTakes up more storage spaceLower resolution photosTakes up less storage space
16 Digital Zoom vs. Optical Zoom Most Cameras come with bothOptical ZoomThe lens changes focal length and magnification as it is zoomed.Image quality is high throughout the zoom range.Digital Zoomsimply crops the image to a smaller size, then enlarges the cropped portion to fill the frame againzoom results in a significant loss of qualityOptical is better because it maintains image quality by relying on the lens itself.Digital electronically magnifies a section of the image from the sensor, almost always resulting in a degraded image.Pay more attention to Optical Zoom becauseit will give you the results that you want.
17 ExposureImage affected by shutter speed, aperture, and ISO (sensitivity to light)Programmed auto exposureCamera selects proper aperture and shutter speedVery ConvenientExposure – is the amount of light that falls on to the filmISOThe higher the ISO, the less light required to capture the imageHigher ISO can also make grainy imageISO: A measure of film speed, the higher the number the faster the film.Raising the ISO allows faster shutter speed, smaller aperture can result in a grainy imageIdeal picture is a combo of all three
18 Built-in Flash Very Convenient Low Power Limited Range 10-20 ft range Prone to Red-eyevery convenientlow powerlimited range10-20 ft rangeprone to red-eye
19 Flash Heads External Flash More Power Good Range Up to 100’ Ability to Bounce LightEliminates Red-eyeMore Features and FlexibilityHot ShoeFlash Headsmore powergood rangeup to 100’can bounceeliminates red-eyemore features and flexibility
20 Tips for getting the most from on-camera flash Stay within the Flash RangeTurn on Additional LightsAvoid Reflective Surfaces Rule of Thirds Fill-Flash Kodak’s Top 10 Tips for Great Photos Infopeople Digital Photography 101 Tips
21 Taking Great Digital Photos Know your cameraDiffuserClose UpStabilizeAnglesLightingTop Ten Digital Tips
22 “A picture is worth a thousand words.” This quote goes a long way but not if you take a terrible photoKnow your cameraLearning just a few of your digital camera features can help in achieving powerful and meaningful photosRead your cameras manual!Read about the various features and play around with themYour camera’s manual will not only teach you what all the buttons on your camera do, but it will also teach you how different techniques.
23 Light DiffuserWhite-translucent fabric that is setup between a light source and subject“softens” LightDiffusing the light source allows for greater detail to be revealedEliminates dark shadows and bright spots caused by direct lightTissue PaperWith direct sunlight falling on the subject, notice the very bright spots and dark shadows on the subject. There is very little detail in the dark, shadowed areas and detail is lost in the bright “hot spots” as well. Overall, this kind of light is not very flattering to most subjects
24 Light DiffuserCaptured without diffuserCaptured with diffuser
25 Close Up – Zoom In Always get as close as possible to subject Zoom in Removes background clutterZoom inBeware: some auto focus cameras have limits on how close they will workFill picture with the subjectFor small objects, use the camera’s Macro Mode and a TripodGet close, then get closer• Zoom in, get camera closer to subject• Beware some auto focus cameras have limits on how close they will workUse Macro mode, enables you to shoot up close.
26 Take Vertical Pictures Many subjects look better in a vertical pictureMake a conscious effort to turn your camera and take vertical picturesYes, it can be a little awkward to hold until you get used to it but, what a difference it can make to the picture. If you are taking a picture of one person then it is essential to shoot upright, you waste so much of the picture area at the sides if you don't.Wasted Space
27 Use Auto Focus Center the subject Press Shutter Button halfway down Re-Frame your pictureFinish by Pressing the Shutter Button all the way downMany Focusing Options – Auto, Manual,
28 Stabilize Tripods Use for sharp images Eliminates shake Get a stiff tripodGreat for close upsTripods use for sharp images low light or night use mirror lockup eliminates shake get a stiff tripod
29 Use a Plain Background A cluttered background is distracting Plain background will emphasize your subjectExperiment with different color backgroundsUse sheets, towel, etc.While your subject will already have a color of its own, pay attention to how that color interacts with your background and foreground. If your subject is green and the background is green, your subject is liable to be hard to see in the image. In contrast, if your subject is red and the background purple, you may be able to see the subject very well but the clashing colors can distract from the subject.
30 Control Your Flash Turn it off experiment with available light Know your flash rangePictures taken beyond the maximum flash range will be to darkCheck your manual
31 Light Great light makes great pictures Study the effects of light in your picturesAvoid strong over head lights that cast hard shadowsUse a diffuser between light source and subjectDiffuser spreads light over larger area of subjectUse natural light to your advantageavoid harsh light behind your subject, watch out for dark shadows, and watch out for whites that glare in the light.
32 Light Manipulate the scene to create the effect you want Move lightsMove the subjectPurchase additional lightProfessional Photo Studio Light Kit –3 Head lighting set, stand and light bulbs ($149.00)Wireless Flash ($360.00) ours ($50.00 Cheapest)You need to manipulate the scene to create the effect you want, this might mean moving a light on a stand or moving your subject relative to the sun, or waiting for a better time of day to get the effect you want.
33 Angles Try different Angles Move the subject Shoot your photo from different angles
34 Verify details in the display screen For close-ups with a digital camera, use the display screen to compose the picture and then review itIf you think it could be better, you can delete the picture and retake itThe most common mistake people make when taking pictures is not filling the frame with the subject.Most cameras have some sort of circle or rectangle etched onto the glass and we are inclined to think, in our less thoughtful moments, that this is the whole picture area. Take a moment to glance around the viewfinder to see what you have got at the edges and especially in the corners. Watch out for clutter in the backgroundMake sure that everything in the viewfinder is there because you want it to be.
35 Editing and Enhancing Digital Photos With picture-editing software, you can enhance your picturesRecommendPhotoshop Element (less than Costco)Photoshop ElementResizeRotateCropAdjust LightingAdjust ContrastWork with Tiff filesOne of the biggest advantages of digital photography is being able to edit photos with editing-software!
36 Create Your Own StudioA simple setup outside or inside by a window is all you needCreate a plain background by draping a bath towel or solid-color sheet over something, or tacking it to the wallSmooth out any distracting foldsCheaperBe creative and create your own studio! You don’t have to spend a lot of money. Just do whatever works best. There is no right or wrong way.
37 Purchase Portable Lighting Studio Sunpak EBOX Portable Mini StudioLess than $80.00Everything need to take professional studio-quality imagesTwo 50 watt floor-standing lightsMini aluminum tripod with 3-way panheadIncludes carrying caseProsConvenient and CompleteConstruction sturdyBackdrops are a good neutral colorConsLights are poor
38 Practice, Practice, Practice Experiment with lightingExperiment with different color backgroundsExperiment with different anglesHave funRead your manualResearch onlineTake lots of picturesCreate your own studioHands-on In the Field Bring your camera! Bring your questions! Be prepared to experiment! Have fun!Take Lots of PicturesTry New AnglesCameraLightsSubjectHave Fun You Can Always Erase The Pictures That You Don’t Want
39 Resources The Complete Guide to Digital Photography Michael FreemanDigital Photography Bible Desktop EditionDan SimonThe Joy of Digital PhotographyJeff WignallThe Complete Guide to Light and Lighting in Digital PhotographyDigital Photography for DummiesJulie Adair KingListed are the resources which I used and think are really great. I highly recommend researching online. Kodak.com is a great site that has lots of info and tips.
41 Made In Alaska WebsiteMade In Alaska Permit Holders have the opportunity to display one photo on the Made In Alaska website, along with your business information.We Need Your Photos!Please your photo toOur goal is for all our Made In Alaska Permit holders to have a picture on our website! We don’t care if it is just your logo, or a picture of your staff…we want something! But, preferably a picture of your product.