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Institute of Health Institute of Advanced Study PUBLIC HEALTH ACROSS BORDERS AND MINDS Speculative lunch 25/01/2012 Dr Mariana Dyakova, Division of Health.

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Presentation on theme: "Institute of Health Institute of Advanced Study PUBLIC HEALTH ACROSS BORDERS AND MINDS Speculative lunch 25/01/2012 Dr Mariana Dyakova, Division of Health."— Presentation transcript:

1 Institute of Health Institute of Advanced Study PUBLIC HEALTH ACROSS BORDERS AND MINDS Speculative lunch 25/01/2012 Dr Mariana Dyakova, Division of Health Sciences, WMS

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3 The Idea Using video in teaching (MPH, WMS) Public Health Media Club, WMS Public Health Communication and Media Research Group, Institute of Health … communicating the idea

4 Set the scene Public health – PH science – PH practice – Practicing (public) health The Media

5 Across borders Across minds Complex

6 PH sciencePH practice Everyday practice Empirical evidence Scientific evidence Translation / Communication Simple

7 A GAP Science (Research) Practice (Life) Implementation Communication Dissemination Translation

8 Bridging the GAP? How? Research Communicate Disseminate Translate Implement Feedback Follow-up Change adapt fit

9 Bridging the GAP? Scientific communication (researcher to researcher) Non-scientific communication (researcher (not) to public) Semi-scientific communication? – Science to practitioners – Science to politicians (decision –makers) – Science to the interested (specific groups)

10 Bridging the GAP? Anything else?

11 Bridging the GAP? The Media Powerful! Independent (objective) / not Bridging / increasing the GAP? Mixed / contradictory messages Underexplored & underused!

12 … keep looking, dont settle! Steve Jobs (1955 – 2011)

13 …where you want to get to,' said the Cat. `I don't much care where -' said Alice. `Then it doesn't matter which way you go,' said the Cat. Possible direction(s) Research for – The literature – The people: Media Decision-makers Else …. Create for – ECR meeting – A media event – Video / short film – ….


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