Presentation on theme: "Institute of Health Institute of Advanced Study PUBLIC HEALTH ACROSS BORDERS AND MINDS Speculative lunch 25/01/2012 Dr Mariana Dyakova, Division of Health."— Presentation transcript:
Institute of Health Institute of Advanced Study PUBLIC HEALTH ACROSS BORDERS AND MINDS Speculative lunch 25/01/2012 Dr Mariana Dyakova, Division of Health Sciences, WMS
The Idea Using video in teaching (MPH, WMS) Public Health Media Club, WMS Public Health Communication and Media Research Group, Institute of Health … communicating the idea
Set the scene Public health – PH science – PH practice – Practicing (public) health The Media
Across borders Across minds Complex
PH sciencePH practice Everyday practice Empirical evidence Scientific evidence Translation / Communication Simple
A GAP Science (Research) Practice (Life) Implementation Communication Dissemination Translation
Bridging the GAP? How? Research Communicate Disseminate Translate Implement Feedback Follow-up Change adapt fit
Bridging the GAP? Scientific communication (researcher to researcher) Non-scientific communication (researcher (not) to public) Semi-scientific communication? – Science to practitioners – Science to politicians (decision –makers) – Science to the interested (specific groups)
Bridging the GAP? Anything else?
Bridging the GAP? The Media Powerful! Independent (objective) / not Bridging / increasing the GAP? Mixed / contradictory messages Underexplored & underused!
… keep looking, dont settle! Steve Jobs (1955 – 2011)
…where you want to get to,' said the Cat. `I don't much care where -' said Alice. `Then it doesn't matter which way you go,' said the Cat. Possible direction(s) Research for – The literature – The people: Media Decision-makers Else …. Create for – ECR meeting – A media event – Video / short film – ….