2. The Basics Have beginnings in the 1950s when Hollywood asked graphic designers to animate movie titles for feature films. This developed into what is now called Motion Graphics 1980s television corporations began adding motion graphics for television network branding, station I.D.s and bumpers: Examples: ABC round logo, NBC Peacock, CBS Eye designed by Paul Rand Motion graphics often combine music with images Utilized in: Film titles Television Station Identification and Bumpers Commercials Public Service Announcements (PSAs} Interactive media: web animations, Splash pages, Navigations, Banners, Adverts, DVD menus Music videos Environment: interior design, Video walls, retail *how many TVs do you see when shopping at Wal-Mart or Meijer? Exteriors: Billboards (animated), Marquis( time square) Portable Device Interfaces (touch screens)

3. The Basics continued… Motion Graphics Techniques and Methods Relies heavily on Design Principles for compositional continuity Mixed media: images mixed with live action footage, text, music, scanned images Kinestasis: Camera motion over still images Collage: artistic technique where fragments of images, materials, and other flat objects are arranged into the same pictorial space to imply relationships. Compositing: Creating the final 2D images out of a various sources materials or 3D elements Layering: Positioning various elements over one another to reveal, hide or combine portions Key-Frame Animation: locking in attribute values at various specific frames and allowing the computer to interpolate between the values to create motion or attribute changes across time. Image Processing: special effects, color editing, stylization: Non destructive changes to original footage to create new visual style or visual alterations. Rotoscoping: Drawing or painting over live footage

4. The Basics continued… As a film maker or animator your goal is to create and organize images to communicate an idea. There are four basic approaches or genres you can take for organizing images so that they communicate clearly. Narrative Genre : Creating and ordering images according to the Story line. Another term is real-life narrative. The images are ordered to follow the events of the story. (Example: Little Red Riding Hood) Documentary Genre : Creating and ordering images according to Subject Matter Design Genre : Creating and ordering images according to Design Principles : (Balance, Unity, Rhythm, etc) Intuitive Genre : Creating and ordering images according to Intuition. This is a gut feeling. Hard to explain but it just feels right.

5. Motion Graphics In Film Titles Origin of film titles goes back to silent films where text was added using title cards These were supposed to flow with the film but instead disturbed the pacing of the film White letters over black provided information about films Title, Directors, Technicians, Dialogue, etc Additional artistic ornamentation was sometimes given to tiles card Type face could indicate the kind of film: distressed block letters for Horror, elegant script for romance. When sound was added to films the titles started to evolve into more complete narratives and soon into its own art form During the 1950s Hollywood began asking graphic designers to create film titles for feature films Saul Bass, an American Graphic design Pioneer became film industries leading film title innovator The title sequence of a film is like the frame around a painting; it should enhance and comment on what is inside, alerting and sensitizing the viewer to the emotional tones, the story ideas, and the visual style which will be found in the work itself.- Walter Murch

6. Saul Bass (1920-1996) Go look at his portfolio. Its incredible! Hails from New York City Passion for art at a young age Influenced in modernist design by Gyorgy KepesGyorgy Kepes Moved to L.A. to start Saul Bass and Associates in 1946: created print for movie advertisements and poster designs 1954 created first title for film Carmen Jones Carmen Jones Bass views the credits as a logical extension of the film and as an opportunity to enhance the story The Man with the Golden Arm (1955) and Anatomy of a Murder (1959) was a rebirth of abstract animation The Man with the Golden Arm Anatomy of a Murder Director Martin Scorsese describes the function of Sauls title work this way: Bass fashioned title sequences into an art, creating in some cases, like Vertigo, a mini-film within a film. His motion graphic compositions function as a prologue to the movie- setting the tone, providing the mood and foreshadowing the action.Vertigo

7. Saul Bass continued Film Title Credits: To name only a few The Man With the Golden Arm (1955) Around the World in Eighty Days (1956) Around the World in Eighty Days Anatomy of a Murder (1959) Psycho (1960) directed by Alfred Hitchcock Psycho Its a Mad, Mad, Mad, Mad World (1963) Its a Mad, Mad, Mad, Mad World Casino (1995) His last title work

8. An overview of some influential motion graphics Saul Bass film title selections The Pink Panther (1963) titles by Friz Freeleng The Pink Panther Immediately became pop culture icon Dr. No (1962) titles by Maurice Binder Dr. No Abstract designs Erotic elements Combined fashion and music perfectly matched James Bonds character Yellow Submarine: Lucy in the Sky With Diamonds track : : George Dunning, 1968 Lucy in the Sky With Diamonds Developed by experimental artist Rotoscope technique applied to old clips of Fred Astaire and Ginger Rogers dancing Colors were applied with little care for continuity from frame to frame This film sets the stage for development of music videos

9. Screenings Continued Superman (1978) titles by Richard Alan Greenberg Superman Flew the titles across the screen Early example of computer assisted effects gave the typography three dimensions The Thomas Crown Affair (1968) titles by Pablo Ferro The Thomas Crown Affair Ferro introduced a variety of techniques to film industries: Rapid Cut editing Hand drawn animation Extreme close ups split- screen montage Overlays Hand drawn type His style later became known in television as the MTV style

10. Screenings Continued Se7en (1995) title by Kyle Cooper Se7en His title work set new standards in a conservative industry Utilized trends in print design and incorporating the computer to combine conventional and digital processes Studied under designer Paul Rand at Yale University School of Art Se7en titles considered a landmark in Motion Graphic design history Music by Nine Inch Nails: Trent Reznor Great video about Kyle Cooper and film titles