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MARYLAND WAR OF 1812 BICENTENNIAL. Mission The mission of the Maryland War of 1812 Bicentennial Commission is to stimulate and coordinate investment in.

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Presentation on theme: "MARYLAND WAR OF 1812 BICENTENNIAL. Mission The mission of the Maryland War of 1812 Bicentennial Commission is to stimulate and coordinate investment in."— Presentation transcript:

1 MARYLAND WAR OF 1812 BICENTENNIAL

2 Mission The mission of the Maryland War of 1812 Bicentennial Commission is to stimulate and coordinate investment in the commemoration of the bicentennial of the War of 1812 for maximum benefit to Marylanders. Vision The bicentennial of the War of 1812 is a one-time chance to elevate Maryland globally as a premier location to live, work and visit, and to increase economic opportunities for Marylanders.

3 Goals Inclusion and statewide participation. To ensure all Marylanders have the opportunity to participate and benefit from bicentennial activities. Resource stewardship. To ensure all resources in Maryland related to the War of 1812 are identified, protected, sustainably developed and interpreted. Education. To ensure all Marylanders have engaging opportunities to learn and that Maryland is recognized as the most important portal to understanding the significance and relevance of the events of the War of 1812. Tourism and economic development. To ensure increased tourism investments and expenditures from which all Marylanders have opportunity to benefit.

4 Inspiration Maryland is a special American place that excels in inspiring invention and creativity. Unity Marylanders have always been an especially diverse people, who have led the nation when working together for a common purpose Thematic Messages

5 Courage Marylanders have exhibited extraordinary courage, even when faced with overwhelming odds, in defense of our freedoms. Thematic Messages Preparedness Marylanders excel at executing sound plans to ensure the security of the state and nation.

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8 Development and Sponsor Relations Craft and implement development and sponsorship activities to secure and leverage the financial resources necessary to implement the Action Plan Support Americas Byway designation of Marylands Star-Spangled Banner (SSB) Byway Support designation of the Star-Spangled Banner National Historic Trail Support creation of a national bicentennial commission and issuance of a commemorative coin by the US Mint (HR 2894) Partner with companion non-profit Encourage and coordinate with existing programs (e.g. CBGN, Captain John Smith National Historic Trail, MHAA, Byways, MHT, Transportation Enhancements) to give priority to W1812 projects Issue fee-linked Maryland bicentennial license plate Develop bicentennial program book

9 Resource Stewardship and Visitor Experience Develop operating guidelines for a competitive matching grant fund to incentivize high priority stewardship and visitor experience enhancements Using framework of SSB Byway Corridor Management Plan, invest in conservation and storytelling (including standardized waysides) for: Battle(s) of St. Leonard Creek Reconstruct Barney barge(s) Install outdoor interpretation Construct Rites interpretive trail at JPPM Battle of Bladensburg Install outdoor interpretation Improve pedestrian connections between key sites

10 Resource Stewardship and Visitor Experience Battle of North Point Interpret Fort Howard invasion site Rehabilitate and interpret Todd House Improve North Point State Park visitor center, battlefield and Battle Acre Improve travel experience on North Point Road, Boulevard, I-695 and Key Bridge Develop radio transmitted interpretation Battle of Baltimore Develop systems (e.g. guided and self guided land and water tours/trails) to encourage and assist visitors do the circuit Develop temporary and permanent exhibits at key interpretive venues on W1812, the flag, the anthem Ensure preservation of key unprotected sites (e.g. Caulks Field)

11 Education and Curriculum Develop and introduce new model curriculum for state and national use Prepare research/documentary resource guide Conduct teacher symposia and trainings Provide field trip incentives Look to no child left inside initiatives for partnership opportunities Utilize the most advanced technologies for distance learning and information delivery Develop operating guidelines for a competitive matching grant fund to incentivize high priority education and curriculum enhancements Design and implement competitions with existing (e.g. National History Day) and new partners Identify research needs and commission new research Launch new genealogical and cultural resource data bases on the web

12 Programs and Events Organize and conduct signature events (e.g. burning of Washington; Barney flotilla scuttling; September 14, 2014 blowout; Tall Ships; naturalization ceremonies; flight of the President & Congress; visits by Bermudans, Brits, Canadians, Trinidadians, etc.) Inventory planned and desired programming and events Encourage and assist organizations and communities throughout Maryland plan and implement programs and events that complement the signature events and thematic goals Develop operating guidelines for a competitive matching grant fund to incentivize high priority programs and events Commission new film products (e.g. IMAX, documentary, docu- drama, pro-sports B-roll, etc) Engage all branches of the US military for special programming Secure Army-Navy game for 2014

13 Programs and Events Engage the BSO and National Symphony Commission War of 1812 Overture Recruit, train and equip living historians Organize popular and scholarly lectures and conferences (e.g. inspiration; unity in diversity; courage) Commission new works of art (visual and performing) and public art Create and install temporary epic art at key sites Engage and assist artists, art students and arts organizations (e.g. MICA, Lewis Museum, MdHS collaboration At Freedoms Door) Encourage the planting of Star-Spangled native (red, white and blue) gardens statewide Offer Homes of the Brave house tours Assist National Folklife Festival with a Star-Spangled festival

14 Transportation and Capital Infrastructure Increase and improve opportunities for land and water travel connections by automobile, boat, bike and foot (a distinct advantage of the Maryland War of 1812 travel experience is the accessibility by water of battle and other key sites) Develop operating guidelines for competitive incentives for high priority private sector transportation and tour guide service providers on land and water Install directional and wayfinding signage Commission and install towers of light at Fort McHenry and site where sloop carrying Key was anchored

15 Communications and Marketing Complete market and branding research Develop logo and brand identity Design and implement marketing, social marketing and PR plan Capitalize on the value of key events leading up to the bicentennial (e.g. unveiling of the restored Star-Spangled Banner in 2008, the opening of the new Fort McHenry Visitor Center, June 2010, etc.) Position efforts relative to DC Develop interactive website directed to the marketplace Link communications and marketing to the National Museum of American History Develop traveling exhibits (e.g. Pride of Baltimore II, indoor, etc.)

16 Support issuance of a commemorative postage stamp Link to Daughters and Society of the War of 1812 and other affinity group activities Engage media partners for War 1812 minutes and regular features Use search/linking mechanisms like passports and geocaching to encourage and reward exploration Encourage partnerships and packages between the hotel, lodging, restaurant, attraction and travel service industry segments Communications and Marketing

17 Operations and Management Ramp up/down staff levels commensurate with the demands of calendar and schedule of activities www.warof1812.org Anthem200.org Banner200.org Maryland2014.org Starspangled200.org W1812.org


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