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Twitter: An Education and Communication Tool Information Technology Services, UIS.

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Presentation on theme: "Twitter: An Education and Communication Tool Information Technology Services, UIS."— Presentation transcript:

1 Twitter: An Education and Communication Tool Information Technology Services, UIS

2 Agenda Twitter as an educational tool Twitter as a communication tool Statistics Tips Resources 5/31/ Information Technology Services, UIS

3 Twitter: An Education Tool World Affairs Council of Central Illinois Nobel Laureate Dr Robert Solow Growth Report: Strategies for Sustained Growth and Inclusive Development 5/31/ Information Technology Services, UIS

4 Twitter: An Education Tool World Affairs Council of Central Illinois Nobel Laureate Dr Robert Solow Growth Report: Strategies for Sustained Growth and Inclusive Development 5/31/ Information Technology Services, UIS

5 The Growth Report World Affairs Council of Central Illinois Nobel Laureate Dr Robert Solow Growth Report: Strategies for Sustained Growth and Inclusive Development 5/31/ Information Technology Services, UIS The Growth Report states that, If the sustained, high- growth cases are any guide, it appears that overall investment rates of 25 percent of GDP or above are needed, counting both public and private expenditures. They often invested at least another 7–8 percent of GDP in education, raining, and health (also counting public and private spending), although this is not treated as investment in the national accounts. The Growth Report highlights the following key features that have helped a few countries maintain growth rates of 7% for 25 uninterrupted years – integration into world economy, maintaining high rates of savings and investment, and committed and credible governments.

6 Implications A thread of tweets on a particular topic can prove to be most meaningful, as they can provide the basis for subsequent analysis to reveal the meaning and other indirect, frequently irrelevant, information about the event. Tweets could suffice to merely track student attendance at an assignment, as well as determining of what value the assignment was. Tweets make it possible to share the reality of an educational event among a wider audience than those in attendance. Back-channeling Students are asked to send tweets with a predefined hashtag. At their next class, the instructor has a complete transcript of all the tweets, which can be shared with the students. 5/31/ Information Technology Services, UIS

7 Twitter: A Communication Tool 5/31/ Information Technology Services, UIS Nellie, Assam 975 killed Anti-Sikh Riots, Delhi 3100 killed 9/11, New York 2,819 killed Mumbai Terrorist Attacks, Mumbai 195 killed

8 Twitter: A Communication Tool Mumbai Attacks, November 2008 Approximately 8,235 miles from central Illinois Twitter only source of information; no access to radio or television reports Over 30-hours of tracking tweets 5/31/ Information Technology Services, UIS

9 Twitter: A Communication Tool 5/31/ Information Technology Services, UIS Tweets were precise, rapid, and a widespread camaraderie had sprung up among individuals the people tweeting. Few tweets reflected anger with politicians wanting to capitalize on the tragic event as a photo op by appearing at the troubled spots yet not trying to help Local residents grew angry at the media references to the event as Indias 9/11 Local resources for assistance set up and several retweets of these resources

10 Implications 5/31/ Information Technology Services, UIS Citizen journalism played a key role in disseminating information about the Mumbai attacks Traditional media sources makes late entry into this event #Bombay and #mumbai When the quantities of tweets were high, quality of tweets followed suit.

11 Lessons Learned A simple idea, 140 characters of text, with a powerful impact. Real-time public conversation. Possibility of a tweet being pursued globally, is truly inspiring. 5/31/ Information Technology Services, UIS Aware: You must accept that tweets can be information while social Insightful: You get as much of value into a tweet as is possible Selective: You have to identify reliable tweeters to interact with and follow Succinct: You learn how to say what you need to in 140 characters or less

12 Twitter: Statistics Site profile for twitter.com – competecompete 5/31/ Information Technology Services, UIS

13 Twitter: Statistics Younger US Demos 12% Less Likely to Tweet – MC Marketing Charts MC Marketing Charts 5/31/ Information Technology Services, UIS

14 Twitter: Statistics Marketers' Top Social Media: Twitter, Blogs, LinkedIn, Facebook – MC Marketing Charts MC Marketing Charts 5/31/ Information Technology Services, UIS

15 Twitter: Statistics Twitter to Move into Business Mainstream – MC Marketing Charts MC Marketing Charts 5/31/ Information Technology Services, UIS

16 Twitter: Statistics Twitter to Move into Business Mainstream – MC Marketing Charts MC Marketing Charts 5/31/ Information Technology Services, UIS

17 Twitter: Statistics Twitter to Move into Business Mainstream – MC Marketing Charts MC Marketing Charts 5/31/ Information Technology Services, UIS

18 Tips: Follow and Followers 5/31/ Information Technology Services, UIS Decide your purpose for using Twitter Personal, professional, interest-based, etc. Follow and be followed [but not always] Be wary of spam Use Twitter Search to find experts in your field(s) of interest and follow Respond to requests you might receive on Twitter Add Twitter Username to your signature Maximize visibility Have a contest and give out a prize FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on TwitterFOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter – Atherton Bartelby

19 Tips: The Power of Retweet 5/31/ Information Technology Services, UIS Tweets can easily go viral frictionless Retweet and back link Good etiquette to give credit for retweet Keep total number of characters in mind if you want others to retweet your tweet How to Find Twitter Twits to Retweet Your Tweet! – Kevin Gibbons How to Find Twitter Twits to Retweet Your Tweet! Its Not How Many Followers You Have That Counts, Its How Many Times You Get RetweetedIts Not How Many Followers You Have That Counts, Its How Many Times You Get Retweeted – Erick Schonfeld

20 Tips: Importance of Hashtag Hashtags are a community-driven convention for adding additional context and metadata to your tweets. #hashtags 5/31/ Information Technology Services, UIS #hashtags Allows you to create groupings ad hoc assemblages of people with similar interests – Building Social Applications, Stowe Boyd [PDF, 9.3 MB]Building Social Applications for your hashtag(s) to be tracked Search Hashtags.org or TwitterGroups Do not overuse hashtags in your tweets – ask yourself if your hashtag adds value #mumbai, #airfrance, #sandiegofire

21 Tips: Twitter Donts Social Media Policy ExamplesSocial Media Policy Examples – 123 Social Media 5/31/ Information Technology Services, UIS Dont spam Dont ignore genuine requests for information Dont forget to give credit to the original tweet Dont launch initiative without guidelines/policy Dont expect the tool to work by itself Dont post vacation schedules

22 Resources: Getting Started 5/31/ Information Technology Services, UIS How Twitter Started – Evan Williams How Twitter Started Twittering Tips for Beginners – David Pogue Twittering Tips for Beginners All You Need to Know to Twitter – Paul Boutin All You Need to Know to Twitter Birds of a Feather Twitter Together – Walt Mossberg Birds of a Feather Twitter Together 14 Tools of Highly Effective Twitter Users – Kenny Hyder 14 Tools of Highly Effective Twitter Users Just Tweet It Twitter Bible: Everything You Need To Know About Twitter – C G Lynch Twitter Bible: Everything You Need To Know About Twitter

23 Resources: Academics 5/31/ Information Technology Services, UIS 10 Twitter Tips for Higher Education – Heather Nansfield 10 Twitter Tips for Higher Education Twitter for Academia – academhack Twitter for Academia Scholarly Crowdsourcing: Twitter Does History – David Bill Scholarly Crowdsourcing: Twitter Does History 50 Useful Twitter Tools for Writers and Researchers – Online College Degree 50 Useful Twitter Tools for Writers and Researchers Micro Blogging with Twitter – Linda L. Briggs Micro Blogging with Twitter Professors experiment with Twitter as teaching tool – Erica Perez Professors experiment with Twitter as teaching tool Twenty-Five Interesting Ways to use Twitter in the Classroom Twenty-Five Interesting Ways to use Twitter in the Classroom Social Media and College Admissions – Nora Ganim Barn and Eric Mattson Social Media and College Admissions

24 Resources: Academics 5/31/ Information Technology Services, UIS Twitter for Librarians: The Ultimate Guide Twitter Goes to College – Zach Miners Twitter Goes to College Twitter in the Classroom: Backchanneling a Film Screening – Tanner Higgin Twitter in the Classroom: Backchanneling a Film Screening Twitter.edu: 100 Excellent, Educational Twitter Feeds Twitter.edu: 100 Excellent, Educational Twitter Feeds A Tool for Academia to Connect, Share, and Grow Relationships – John LeMasney A Tool for Academia to Connect, Share, and Grow Relationships A Professor's Tips for Using Twitter in the Classroom – Jeffrey R Young A Professor's Tips for Using Twitter in the Classroom Activating Alumni Networks with Twitter – Andrew Shaindlin and Elizabeth Allen Activating Alumni Networks with Twitter

25 Resources: Business 5/31/ Information Technology Services, UIS Twitters Ten Rules for Radical Innovators – Umair Haque Twitters Ten Rules for Radical Innovators 50 Ideas on Using Twitter for Business – Chris Brogan 50 Ideas on Using Twitter for Business How to use Twitter to Mitigate a Crisis – Denise Zimmerman How to use Twitter to Mitigate a Crisis CEOs' Take on Twitter – Douglas McMillan CEOs' Take on Twitter Twitter Tips: How to Safely Blend the Personal and the Professional – C G Lynch Twitter Tips: How to Safely Blend the Personal and the Professional Twitter: How to Get Started Guide for Business People – C G Lynch Twitter: How to Get Started Guide for Business People 17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners - DoshDosh 17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners

26 Resources: Marketing and PR 5/31/ Information Technology Services, UIS 7 Marketing Mistakes to Avoid on Twitter – Rodney Rumford 7 Marketing Mistakes to Avoid on Twitter 5 Marketing Tips for Tackling Twitter – Steve Mulder 5 Marketing Tips for Tackling Twitter How Twitter and can benefit targeted marketing – Simms Jenkins How Twitter and can benefit targeted marketing The Journalists Guide to Twitter – Leah Betancourt The Journalists Guide to Twitter Why newspapers should manage more like Twitter and less like GM – Joshua Benton Why newspapers should manage more like Twitter and less like GM

27 Resources: Miscellaneous 5/31/ Information Technology Services, UIS Seventeen things that people are actually saying when they retweet others – Meg Pickard Seventeen things that people are actually saying when they retweet others Men Follow Men and Nobody Tweets – Bill Heil and Mikolaj Piskorski Men Follow Men and Nobody Tweets Tweeting Your Way to a Job – Laura M Holson Tweeting Your Way to a Job Tweet Congress TweetGrid Tweetree Social Illinois Springfield – Office of Web Services Social Illinois Springfield


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