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The Creative and Digital Industry in the Humber. REIU (Regional Economic Intelligence Unit) Contents Industry and Geographical Definitions Employment.

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Presentation on theme: "The Creative and Digital Industry in the Humber. REIU (Regional Economic Intelligence Unit) Contents Industry and Geographical Definitions Employment."— Presentation transcript:

1 The Creative and Digital Industry in the Humber

2 REIU (Regional Economic Intelligence Unit) Contents Industry and Geographical Definitions Employment (BRES and RPS) Output (RPS) Gross pay (Salary Search) Labour pool (RPS) Employers (Mint and IDBR) Size Sector New businesses (Business demography) Concentration of CDI across the UK (Business Demography) Number of Employers (IDBR and Mint) Employment by Occupation (REM) Employment by Qualification (REM) Changing skills demand (Working Futures) Changing qualification levels (working Futures) Sought occupation (Claimant Count) Apprentice starts (SFA) Skills shortages (NESS) Summary

3 REIU (Regional Economic Intelligence Unit) Industry Definitions The industry definitions used within this report are: SIC (see next slide for detail) - ONS (BRES, IDBR, Business Demography, Claimant Count) and Mint Pay data – Salary Search own definition Working Futures - LFS Apprenticeships – Skills Funding Agency definition by Sector Qualification Footprint (see AE11-86DEEF848EA5/0/MILibraryAboutLocalAuthorityReports2.pdf paragraph 28 for more info)http://mireportslibrary.thedataservice.org.uk/NR/rdonlyres/69E465DB-4D06-4CF3- AE11-86DEEF848EA5/0/MILibraryAboutLocalAuthorityReports2.pdf Geographies The geographies used for comparison where available and appropriate in this report are: Local Authorities within the Humber – Kingston Upon Hull, East Riding of Yorkshire, North Lincolnshire, North East Lincolnshire Sub-Regions - Humber, West Yorkshire, South Yorkshire National

4 REIU (Regional Economic Intelligence Unit) SIC Definition : Printing of newspapers : Pre-press and pre-media services : Reproduction of sound recording : Reproduction of video recording : Reproduction of computer media : Book publishing : Publishing of newspapers : Publishing of consumer, business and professional journals and periodicals : Publishing of computer games : Other software publishing : Motion picture production activities : Television programme production activities : Motion picture distribution activities : Motion picture projection activities : Sound recording and music publishing activities : Radio broadcasting : Other telecommunications activities : Ready-made interactive leisure and entertainment software development : Business and domestic software development : Computer consultancy activities : Other information technology and computer service activities : Data processing, hosting and related activities : News agency activities : Public relations and communication activities : Advertising agencies : Other photographic activities (not including portrait and other specialist photography and film processing) nec : Artistic creation

5 REIU (Regional Economic Intelligence Unit) CDI Employment FTE Employment (Thousands) UK West Yorkshire South Yorkshire Humber East Riding Kingston Upon Hull North East Lincolnshire North Lincolnshire Source – Experian Regional Planning Service (RPS) A small amount of growth in CDI is forecast across sub- regions with Humber lagging behind others.

6 REIU (Regional Economic Intelligence Unit) CDI Employment by Local Authority Source – Experian Regional Planning Service (RPS) Hull provides the greatest amount of CDI employment across the Humber with Hull and the East Riding seeing increases between 2009 and 2011

7 REIU (Regional Economic Intelligence Unit) CDI Output GVA (£mn CVM 2009 prices) UK West Yorkshire South Yorkshire Humber East Riding of Yorkshire Kingston Upon Hull North East Lincolnshire North Lincolnshire Source – Experian Regional Planning Service (RPS) West Yorkshire has experienced the biggest growth in CDI output and is forecast to grow more quickly than other sub-regions with the Humber seeing a slight increase.

8 REIU (Regional Economic Intelligence Unit) CDI Output by Local Authority Source – Experian Regional Planning Service (RPS) Within the Humber, Hull and the East Riding are forecast to see an increase in CDI output after mixed fortunes during and growth into North and North East Lincolnshire however are set to remain fairly flat.

9 REIU (Regional Economic Intelligence Unit) Pay Pay levels vary across the sub- regions but generally fall below national averages, with the exception of lower paid roles in South Yorkshire. This anomaly is caused by one organisation in South Yorkshire which pays very well shifting the average up. Senior Middle Manager Senior Technician Source – Salary Search

10 REIU (Regional Economic Intelligence Unit) Pay Range When compared to London salaries, pay in the Humber is between £4,000 and £10,000 lower, with greater disparity in higher paying roles (management/ editor). Source – Salary Search

11 REIU (Regional Economic Intelligence Unit)

12 Business Births Some Local Authority areas in the Humber lag behind the other areas in this report in terms of business births, although East Riding is 5 th highest after some of the bigger towns and cities. At the national level, the most common births in the CDI sectors are PR (702) and IT (620). Source – ONS Business Demography

13 REIU (Regional Economic Intelligence Unit) Concentration of CDI Businesses Source – ONS Business Demography It is probably unsurprising that the greatest concentration of CDI businesses is to be found in London followed by the South East with Yorkshire and the Humber seeing 6% of businesses falling under the CDI definition.

14 REIU (Regional Economic Intelligence Unit) Source: ONS IDBR

15 REIU (Regional Economic Intelligence Unit) Humber Employers by Industry (SIC 2007, 3 digit)Count Computer programming, consultancy and related activities678 Advertising85 Other telecommunications activities59 Publishing of books, periodicals and other publishing activities56 Artistic creation49 Motion picture, video and television programme activities35 Software publishing27 Radio broadcasting24 Printing and service activities related to printing16 Management consultancy activities15 Data processing, hosting and related activities; web portals13 Sound recording and music publishing activities12 Photographic activities9 Other information service activities7 Business support service activities n.e.c.3 Research and experimental development on natural sciences and engineering2 Reproduction of recorded media2 Wholesale of information and communication equipment2 Wired telecommunications activities2 Manufacturing n.e.c.2 Grand Total1112 Industries with less than 2 companies (14 in total) have been excluded Source: Mint This data from a different source backs up the previous slide with PR and computing falling within the top category

16 REIU (Regional Economic Intelligence Unit) Humber CDI Businesses by Number of Employees Source: Mint The creative and digital industry in the Humber is dominated by the Kingston Communications group in terms of large employers. The structure is a very broad pyramid with very few large employers and more small ones.

17 REIU (Regional Economic Intelligence Unit) Employment by Occupation Employment in CDI related occupations is forecast to remain fairly flat in the Humber compared to across the UK where some growth is predicted. Source – REM

18 REIU (Regional Economic Intelligence Unit) Employment by Qualification The trend in terms of employment by qualification is similar in the Humber to the national picture. (CDI related employment as defined in the previous slide) Source – REM

19 REIU (Regional Economic Intelligence Unit) UK Humber Media Industry Qualification Profile QCF 0 (Entry and none); QCF 1 (Foundation); QCF 2 (Intermediate); QCF 3 (Advanced); QCF 4,5&6 (Degree level or equivalent); QCF 7&8 (Postgraduate level). The requirement for degree level qualifications in the Media industry is forecast to grow faster in the Humber than across the UK. Source – Working Futures

20 REIU (Regional Economic Intelligence Unit) UK IT Industry Qualification Profile QCF 0 (Entry and none); QCF 1 (Foundation); QCF 2 (Intermediate); QCF 3 (Advanced); QCF 4,5&6 (Degree level or equivalent); QCF 7&8 (Postgraduate level). Humber In contrast to the Media industry, IT is set to remain flatter in terms of skills demand. The spikes in 2009 are likely to be a statistical anomaly due to limitations of the Labour Force Survey however it is still useful to look at the overall trend. Source – Working Futures

21 REIU (Regional Economic Intelligence Unit) Sought Occupation East Riding Kingston upon Hull North East Lincs North LincsHumberSouth YorksWest YorksGBUK ,53026, ,36523, ,12518, ,88023, ,15037,22038, ,69529, ,76528, ,65524,835 Looking at JSA claimants who were looking for jobs in CDI there was a low in 2007 and a spike in Hull in 2009 with a falling trend to Source – ONS Claimant Count

22 REIU (Regional Economic Intelligence Unit) Apprenticeships The East Riding saw the most Apprenticeships across the Humber start during 2010/11 but a very small proportion of these were in CDI sectors. Source – SFA

23 REIU (Regional Economic Intelligence Unit) Skills Gap LA (County) % of establishments with a skills gap % of workforce that have skills gaps East Riding of Yorkshire168 Kingston upon Hull214 North East Lincolnshire256 North Lincolnshire216 Bradford175 Calderdale144 Leeds215 Wakefield195 York213 North Yorkshire136 Barnsley132 Doncaster184 Rotherham228 Sheffield224 Derbyshire144 A quarter of businesses in North East Lincolnshire report they have a skills gap, however only 6% of the workforce have skills gaps, as opposed to East Riding where 16% of businesses have skills gaps. Source - NESS

24 REIU (Regional Economic Intelligence Unit) Summary A small amount of growth in CDI is forecast across the three sub- regions with Humber lagging behind others. Hull provides the greatest amount of CDI employment across the Humber with Hull and the East Riding seeing increases between 2009 and 2011 West Yorkshire has experienced the biggest growth in CDI output and is forecast to grow more quickly than other sub-regions with the Humber seeing a slight increase. Within the Humber, Hull and the East Riding are forecast to see an increase in CDI output after mixed fortunes during and growth into North and North East Lincolnshire however are set to remain fairly flat. Pay levels vary across the sub-regions but generally fall below national averages, with the exception of lower paid roles in South Yorkshire. This anomaly is caused by one organisation on South Yorkshire which pays very well shifting the average up.

25 REIU (Regional Economic Intelligence Unit) Some Local Authority areas in the Humber lag behind the other areas in this report in terms of business births, although East Riding is 5 th highest after some of the bigger towns and cities. At the national level, the most common births in the CDI sectors are PR (702) and IT (620). When compared to London salaries, pay in the Humber is between £4,000 and £10,000 lower, with greater disparity in higher paying roles (management/ editor). It is probably unsurprising that the greatest concentration of CDI businesses is to be found in London followed by the South East with Yorkshire and the Humber seeing 6% of businesses falling under the CDI definition. The greatest proportion of CDI businesses across all sub-regions are firms carrying out computer activities and PR/comms The creative and digital industry in the Humber is dominated by the Kingston Communications group in terms of large employers. The structure is a very broad pyramid with very few large employers and more small ones.

26 REIU (Regional Economic Intelligence Unit) Employment in CDI related occupations is forecast to remain fairly flat in the Humber compared to across the UK where some growth is predicted. The trend in terms of employment by qualification is similar in the Humber to the national picture. The requirement for degree level qualifications in the Media industry is forecast to grow faster in the Humber than across the UK. In contrast to the Media industry, IT is set to remain flatter in terms of skills demand. Looking at JSA claimants who were looking for jobs in CDI there was a low in 2007 and a spike in Hull in 2009 with a falling trend to The East Riding saw the most Apprenticeships across the Humber start during 2010/11 but a very small proportion of these were in CDI sectors. A quarter of businesses in North East Lincolnshire report they have a skills gap, however only 6% of the workforce have skills gaps, as opposed to East Riding where 16% of businesses have skills gaps


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