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- Value Articulation – A Framework for the Strategic Management of Intellectual Property James G. Conley Kellogg School of Management, Northwestern University,

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Presentation on theme: "- Value Articulation – A Framework for the Strategic Management of Intellectual Property James G. Conley Kellogg School of Management, Northwestern University,"— Presentation transcript:

1 - Value Articulation – A Framework for the Strategic Management of Intellectual Property James G. Conley Kellogg School of Management, Northwestern University, USA j-conleya@kellogg.northwestern.edu Holger Ernst WHU – Otto Beisheim School of Management, Germany holger.ernst@whu.edu Peter M. Bican WHU – Otto Beisheim School of Management, Germany peter.bican@whu.edu Value Articulation at Dolby Laboratories - a Time-Sequenced Embodiment - June 22, 2013 -

2 Dolby Laboratories 1973: 2 nd B-Type Patent US3846719 1980: 1 st C-Type Patent US4490691 Global Patent Appl. as to Priority Date 1965: A-Type Patent 1968: 1 st B-Type Patent US3631365 1966: & & DOLBY System: 009 Electrical + scient. apparatus Value Transference 1970: & DOLBY: 016 Paper goods and printed matter 1968: Dolby B Type for Consumer Market: exclusive License to KLH 1977: Star Wars breakthrough: Dolby Stereo for Prof. Film Sound Market 1966: Dolby A-Type Noise Reduction for Professional Studio Recording Value Transportation 1970 Dolby move into Film Sound Market Patent Appl.

3 1973: 2 nd B-Type Patent US3846719 1980: 1 st C-Type Patent US4490691 Dolby Laboratories Global Patent Appl. as to Priority Date Patent Appl. 1965: A-Type Patent 1968: 1 st B-Type Patent US3631365 1966: & & DOLBY System: 009 Electrical + scient. apparatus 1970: & DOLBY: 016 Paper goods and printed matter 1995: Dolby Digital: Move to ConsumerHome Market 1968: Dolby B Type for Consumer Market: exclusive License to KLH 1982: Dolby Surround- Stereo for Consumer Market 1977: Star Wars breakthrough: Dolby Stereo for Prof. Film Sound Market 1966: Dolby A-Type Noise Reduction for Professional Studio Recording 1992: Move to Digital: Batman Returns: 1 st movie with Dolby SR-D (now: Dolby Digital) Prof. Film Sound 1997: Dolby Digital mandatory for DVD Prof. Recording 2000: Dolby Headphones for Consumer Market Value Transportation Value Translation Total Revenue in 000 USD 1970 Dolby move into Film Sound Market 2009: 009 Computer software platform 038 Providing online telecommunications services, 041 Entertainment services …for interactive online gaming 2003: Acquisition of Lake Tech. Ltd: developer of Dolby Headphone technology 1978: 009 Electrical + scient. apparatus 1985: DOLBY SURROUND: 009 Electrical + scient. apparatus 2007: Dolby 3D Digital Cinem a Prof. Film Sound 1992: 009 Electrical + scient. apparatus 1995: 009 Electrical + scient. apparatus 1999: 009 Electrical& scient. apparatus Nr. of Patents featuringDigital

4 1973: 2 nd B-Type Patent US3846719 1980: 1 st C-Type Patent US4490691 Dolby Laboratories Global Patent Appl. as to Priority Date Patent Appl. 1965: A-Type Patent 1968: 1 st B-Type Patent US3631365 1966: & & DOLBY System: 009 Electrical + scient. apparatus 1970: & DOLBY: 016 Paper goods and printed matter 1995: Dolby Digital: Move to ConsumerHome Market 1968: Dolby B Type for Consumer Market: exclusive License to KLH 1982: Dolby Surround- Stereo for Consumer Market 1977: Star Wars breakthrough: Dolby Stereo for Prof. Film Sound Market 1966: Dolby A-Type Noise Reduction for Professional Studio Recording 1992: Move to Digital: Batman Returns: 1 st movie with Dolby SR-D (now: Dolby Digital) Prof. Film Sound 1997: Dolby Digital mandatory for DVD Prof. Recording 2000: Dolby Headphones for Consumer Market Value Transportation Value Translation Total Revenue in 000 USD 1970 Dolby move into Film Sound Market 1978: 009 Electrical + scient. apparatus 1985: DOLBY SURROUND: 009 Electrical + scient. apparatus 2007: Dolby 3D Digital Cinem a Prof. Film Sound 1992: 009 Electrical + scient. apparatus 1995: 009 Electrical + scient. apparatus 1999: 009 Electrical& scient. apparatus Nr. of Patents featuringDigital Explicit Licensing Revenue: 2002 till 2011 Total Revenue in 000 USD


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