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2X Incandescent Dec 10, 2012. 1 Advanced Lighting Technologies: Enabling 2X Incandescent IR Coating Coating machines Coating services Development IR Capsule.

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Presentation on theme: "2X Incandescent Dec 10, 2012. 1 Advanced Lighting Technologies: Enabling 2X Incandescent IR Coating Coating machines Coating services Development IR Capsule."— Presentation transcript:

1 2X Incandescent Dec 10, 2012

2 1 Advanced Lighting Technologies: Enabling 2X Incandescent IR Coating Coating machines Coating services Development IR Capsule Turnkey equipment Capsule manufacturing Development LightingMaterials 2X Bulbs

3 2 What is 2X Incandescent? Visible light is transmitted Thin-film coatings reflect infrared energy back to the filament to recycle into light energy Narrow legs reduce end losses Filament based – just like incandescentAn Advancing Technology The LpW of the 60 Watt, 120V, 1000 hr incandescent lamp has increased exponentially over its lifetime ADLT launch schedule includes: 32 LpW Q1, LpWQ3, LpWPrior to LpW, 1000 hr life has been proven * data taken from GE Corp R&D report 98CRD027, Feb. 1998

4 3 Why 2X Incandescent? To date, many consumers have not embraced CFL for varying reasons LED A-line lamps currently have a high initial cost and are not available in higher lumen packages Legislation compliant A-line halogen provides low initial cost but minimum energy savings and compromised light output Incandescent is the lamp of choice for residential applications Warm color, best color rendering (100 CRI) Fully dimmable Compatible with timers and motion sensors Same lamp size lamp and shape Instant light Safe (no mercury, RoHS compliant) 2X Incandescent provides significant energy savings 50% energy savings vs. incandescent 30% energy savings vs. legislation compliant halogen 32 lumens per watt moving to 45 lumens per watt Reduced heat 43W=60W and 72W=100W LC halogen 30W=60W and 50W=100W 2X incandescent 100W Incandescent 50W 2X Incandescent

5 4 2X Incandescent: A-Line Products (2013 Launch) 100W (1)No longer manufactured beginning Jan 2011 (CA), Jan 2012 (US) (2)No longer manufactured beginning Jan 2013 (CA), Jan 2012 (US) (3)Based on 821 hours/year residential, Navigant Consulting, 2011 (4)Independently tested by EPRI (Document # at EPRI.com) 2X Incandescent provides increased energy savings, longer life 60W 150W

6 5 2X Incandescent: Residential PAR Products (Mid 2013) (1)Not manufactured after July 2012 (2)Projected (3)Based on 889 hours/year, Navigant Consulting, X PAR Halogen provides increased energy savings, longer life

7 6 The Market Residential Installed Base (US)133 million 1.7 billion228 million Energy inefficient - Incandescent - Halogen Top 3 Market Barriers 1.First manufacturing cost - requires initial rebate support 2.Consumer awareness – selling energy savings while proving quality of light 3.Manufacturing capacity – financing the scale from low to high million units 2X Sales Objectives (2013) 1.Launch A-line, PAR and BR 2X lamp configurations 2.Build upon 2X incandescent awareness 3.Establish sales channels: Ecommerce, traceable by zip code Regional retail, targeting territories with rebate support Direct marketing (kits, promotions) 2X Sales Objectives (Next 5 years) 1.Support mass distribution via big box retail 2.Launch 3X designs

8 7 Chicken or Egg? Rebate support typically requires scale and established channel Developing channel and scale initially requires rebate support ADLT is seeking manufacturing rebate support for 2X incandescent Channel will be developed by rebated territory Traction will support Scale of manufacturing Cost reduction 3X development ADLT is exploring capital investment as well as Made in US opportunities

9 Thank You 2X Incandescent General Information: 2XBulb.com E-commerce: 2XLightDirect.com (Jan 2013) Steve Stockdale


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