Presentation on theme: "Express Car Wash A Unit of Manmachine Works (P) Ltd."— Presentation transcript:
Express Car Wash A Unit of Manmachine Works (P) Ltd.
is Brain child of Manmachine Group, the most successful organization in professional mechanized cleaning solutions and services. In a drive to revolutionize the concept of car cleaning in the country and create a Clean Car Culture, Express Car Wash is being launched. is a prompt and convenient car cleaning service, first of its kind, which serves the purpose of the fast paced society we live in, where people want their car cleaned in the shortest possible time by the professionals while they enjoy a cup of coffee and watch their car being cleaned and polished professionally. is a brand which is literally going to change the way people think about car cleaning. It is a unique mechanized car cleaning concept where cars are pampered by latest equipments including high pressure cleaning machines, spray extraction machines, high powered vacuum cleaners, steam cleaners and so on, further highlighting the ritual of wiping the feet before getting into the car. is planning to establish a nation wide chain of car wash units, allowing customers to get their car cleaned in any city in the country without worrying about the quality and avail finest cleaning service at their convenience in a uniformed manner.
Key BenefitsHow does it work Nationwide chain of car wash units Professional car cleaning Just in 20 minutes Underbody cleaning without gantry lift Touch less cleaning Eco friendly chemicals for cars Engine hot water/ steam wash Liquid wax(Euro std.) No physical rubbing or wiping on car body Well defined process and cost effective too Customer lounges with excellent ambience High pressure wash with the best accessories Engine cleaning with hot water/ steam wash Body wash with foam Underbody wash and arches cleaning with lifting the car Internal cleaning with suction vacuum Dash board cleaning and polishing Foot mats cleaning and drying Air vents and ash tray cleaning Liquid wax spray to ensure mirror shine surface Windows and mirrors cleaning
Express Car Wash A Unit of Manmachine Works (P) Ltd.
India is projected to have the largest number of cars in the world 611 million to be precise by 2050. According to the third Bric report from investment banking firm Goldman Sachs, this means every sixth car produced in the world will be sold in India. The third Bric report says passenger car density in India will continue to be a third of China's until 2025. India will overtake its neighbor somewhere in the vicinity of 2050, when the country will have 382 cars per thousand people compared with China's 363 in that year. The report also projected that there will be 14.35 million cars in India by 2010, in line with the industry's projection of adding a million cars a year from next year. It presumes a base of 9.03 million cars in 2005. If any outlet wash on an avg. 20 cars a day then there is a requirement and scope of about 7.17 lacs washing outlets in India. The three-stage method used for making the projections takes into account historical data to estimate elasticity of per capita use to per capita income. Then these are combined with car firms' forecasts of per capita income to map out the projections of per capita paths of automobiles. Finally, the population projections from the census are used to scale these up into total forecasts.
Statistics suggest that customer wont mind paying Rs. 300 for quality wash. Fact1: Avg. cost per car wash is Rs. 100 to Rs. 450 The USP of ECW is 20 mins. We know the value of time of a customer. Fact2: Avg. time require per car wash is 1 hr. or even more Statistics suggest that there is a huge potential in the market. If ordinary outlet doing this, we can do miracles. Fact3: Avg. no of cars wash per day is 8 to 15 There is a well defined programs of car wash in ECW. Thus we ensure quality at every outlet. Fact4: Quality of car wash is not up to mark This statistics is based upon survey conducted in 100 unorganized car wash/ service centers across different part of India
We believe in customer savings. Thus we offer loyalty cards with good discounts Fact5: No loyalty cards or discounts cards offered Every ECW outlet is equipped with fantastic customer lounges fitted with ACs, LCDs to ensure customer comfort. Fact6: No customer lounges thus bad experience Delivering quality is a prime motto of ECW. Thus car is checked before delivery Fact7: 34.5% of cars comes with scratches, no horn working, water in the tail light and noise in the Engine Sophisticated machined do the job for us. Seeing is believing. We have loads of happy customers to witness. Fact8: Internal cleaning is not up to mark. This statistics is based upon survey conducted in 100 unorganized car wash/ service centers across different part of India
CAGR 15.4% CAGR 14.2% CAGR 39% Domestic Sales have been growing strongly Exports have nearly tripled in the last 5 years Largest three wheeler market in the world 4 th largest passenger vehicle in Asia 4 th largest tractor in the market 5 th largest commercial vehicle market in the world
9 Transportation is projected for biggest growth of more than 200% over base year Source : The Bird of Gold : Rise of Indias Consumer Market – McKinsey Global Institute – McKinsey & Company
10 Source : The Bird of Gold : Rise of Indias Consumer Market – McKinsey Global Institute – McKinsey & Company The Forecast assumes 7.3% (Oxford Economics forecast) compound annual GDP Growth over the next 20 years
India is an economic Power house Demography Dynamics: Youngest Nation - Approximately 60 percent of Indian population below 30 years of age Increasing instances of Double Incomes. Increased urbanization … higher customer density Logistics & Transport Infrastructure bringing distances closer. The Technology making big difference 11 Biggest Contributor to Economy– The Gender Unbiased Service Industry– 54% OF GDP
12 Source : The Bird of Gold : Rise of Indias Consumer Market – McKinsey Global Institute – McKinsey & Company Ranked 12 th as on date, Indias consumer market is expected to be 5 th largest by 2025, matching Italy by 2015 & surpassing Germany by 2025
Express 1 Complete vacuuming of cars incl. seats and boot Washing and cleaning of foot mats Pre washing of car Foam cleaning of exterior Tyre arches cleaning Underbody wash Engine hot water/ steam wash Washing and cleaning of door frames Body liquid polishing and waxing Dash board polishing Express 2 Complete vacuuming of cars incl. seats and boot Washing and cleaning of foot mats Pre washing of car Foam cleaning of exterior Tyre arches cleaning Underbody wash Engine hot water/ steam wash Washing and cleaning of door frames Body liquid polishing and waxing Dash board polishing Tyre and alloy polishing Smoke and soot removal Car perfume spray Express 3 Complete vacuuming of cars incl. seats and boot Washing and cleaning of foot mats Pre washing of car Foam cleaning of exterior Tyre arches cleaning Underbody wash Engine hot water/ steam wash Washing and cleaning of door frames Body liquid polishing and waxing Dash board polishing Tyre and alloy polishing Smoke and soot removal Car perfume spray Upholstery and carpet shampooing Leather clean and feed with carpet shampoo
15 Passion towards the business Appropriate Investment Capacity Ability to Arrange for a Space Market Goodwill Motivation The winning edge
… Go For It! 16 Business Model ECW @ PlatinumECW @ GoldECW @ Silver